Michelle Rose-Innes journey from graphic to service design And a lil' bit about Business Model Canvas, to see the tool fully visit: businessmodelgeneration.com

1. from graphic design to service design

2. !
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World
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Slave Trade
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Outback
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Aboriginals
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Leprosy
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Manics
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Frankie
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6. Graphic Designer
!
Service Designer
good at drawing!!

7. Design
‘Thinker’
T-shaped
Credit: Tim Brown IDEO

8. Double Diamond
brief solutions
discover
discover
define
define
develop
develop
test
deliver
deliver

9. hmm...
services can be designed

10. Touch Points
User journey
Personas
Experience

11. Ethnographic Tools

12. Service Pain

14. You think you know
your customers??
!
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Mark Twain once wrote
!
"supposing is good,
but finding out is better"

15. Know your customers
Understand their values
Join them on their journey
Improve / change service
brand = service

18. Card sets for user journey maps

19. service design???!
!
most people don’t know what it is!
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most don’t think they need it
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most don’t have a budget for it
!
most can’t see what impact it has

20. oh yeah I get it...
you’re ‘lean’
oh yeah that’s ‘agile’
but you are graphic designer!

22. Past Present Future
What do
you want
to achieve?
Pre-Service Present Service Post-Service
Touchpoint
Journey
Key Partners Relationships
Key Activities Helpfulness
Value Propositions Customer Segments Channels Brand
DESIGN THINKING

23. from this…

24. I want to speak to

25. michelle@roseinnesdesigns.com
02921 202250
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roseinnesdesigns.com
insightservicedesign.com
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@roseinnes
@insightSD