My adventure self publishing a book with a mastermind group and the strategy we used to market our forthcoming book using a WordPress website, social media and a little attention to details.

1. PROMOTING YOUR
BOOK WITH
WORDPRESS
A PLAN FOR MARKETING YOUR SELF-PUBLISHED BOOK
USING A BOOK WEBSITE AND SOCIAL MEDIA

2. A WEBSITE, A DASH OF SOCIAL MEDIA & A DREAM
 So now you’ve got a book written… what happens next?
 There are many ways to promote your book using your WordPress website
 This is based on my own experience; your mileage may vary
 It comes down to having a plan to launch your book for the best success!
 WordPress can be a big part of that strategy!

3. 5 Steps According to Self-Publishing Experts
• POSITION YOURSELF AS AN
AUTHORITY/THOUGHT
LEADER ON YOUR TOPIC
• PUBLISH YOUR BOOK
• CREATE OR CONNECT A
PRODUCT/SERVICE
• PROMOTE
• PROFIT – FROM THE BOOK
OR YOUR PRODUCT

4. A Quick Story of Six Marketing Consultants

5. Steps to Marketing Your Book
Content
Calendar for
Book Website
Dedicated Social
Media Channels
Set up List
Building
Campaign
Decide on offers
for products or
services & timing
Step 1
Plan WP Website with
Book Plug in; Bio
& Book
Description
Landing Pages &
Lead Capture
Set up Auto
Responders &
Email Campaigns
Optimize Social
Media Channels
Step 2
Build Have a list of
“helpers”
Publish on Social
Get your book on
review sites
Blogger
Outreach
Strategic Partner
Endorsements
Interviews – G+
Hangouts,
Podcasts
Step 3
Amplify Promo offers to
spur sales and
reviews
Offer to do
special
appearances for
buying bulk
Do a guest blog
post for buying X
number of books
Get reviews on
Publishing
Platform -
Amazon
Step 4
Launch

6. CONTENT CALENDAR
 You will need to publish content besides your book
 Website copy, Blog Posts, eBook, 1st Chapter, Social Media posts, email newsletters,
autoresponders, podcasts, videos, audio
 Use a simple spreadsheet and work back from your launch date
 DivvyHQ – Online calendar (http://divvyhq.com/ )
 Editorial Calendar – WP Plug-in (https://wordpress.org/plugins/editorial-calendar/ )
 Think about ‘themes’ to talk about it. Start with FAQ & SAQ. Consider repurposing
your Book Description “one pager” into a promo video for your book and for website
content.
 First things first: Do the pieces you can repurpose first! Book Description, FAQs, can
spark blog posts, social media and emails.

7. What makes for great book description?
 Realize that you may need someone else to write it for you. You’re writing it from the
“Publisher’s” point of view not as the author.
 Grab attention in the first sentence. It should sum up the book and encourage the
reader to continue reading.
 Explain why would someone who likes “fill in the blank” would want to read it?
 Make an emotional connection. How will the person feel after reading it or putting the
information to use.
 Describe the transformation and show how the person will be better off when they’re
done reading the book. Are you providing an inspiration or tips to live better? Work
better? Does the story have a valuable life lesson?
 Talk about the “How”. How does your book achieve that result?
Tip: Bryan Hutchinson of Positive Writer says if you really want to write your own book
description, try writing a few for other authors first.

8. What Could a Powerful Referral Program Do for Your Business?
Renewable ReferralsHave you been wracking your brain trying to figure out how to get referrals for your
business, but you’re uncomfortable putting people on the spot?
You keep hearing how much easier and more profitable it is to work with customers who come to you as referrals – they
already know, like, and trust you because someone they respect recommended you. But when you take a look at most
referral programs, they just don’t seem like… you. You don’t want to become “that guy” who asks everyone within arm’s
reach for the names of three people who need what he sells, right?
If filling your sales funnel with more highly-qualified prospects who are ready to do business
sounds good to you, read on. Here’s what you’ll discover:
Why referrals are the single most effective way to get more customers who are eager to buy from you.
The common dangers – real and imagined – that are keeping you from taking action on your referral
program ideas.
A simple step-by-step strategy for building a client referral program that gets results.
How to make sure your customer referral program leaves everyone – you, your referral partners, and your
new customers – so delighted that your results improve year after year.
The authors are a group of Duct Tape Marketing Consultants in high demand because of their reputation for
getting results.

9. Your Author Bio
 NOT A RESUME
 Story of who you are, what you do and your qualifications/experience – It’s your
BRAND story
 Focus on some real world results – How have you helped others in this field?
 Be concise and get to the outcomes you can achieve
 Leave your ego at the door!
 Be truthful and don’t stretch your experience
 Forget any industry jargon – acronyms or trade-speak

10. Structure of an Author Bio
 Overview – Summarize your mix of skills and experience. What are your skills and
how do they help people reach a goal or eliminate a problem.
 Three to five follow up facts to back up what you just stated in your overview. It’s a
great place to mention awards or other professional recognition here.
 Third Party Proof – Big brands you may have worked with or numbers of people
you’ve helped.
 Mention publications or media appearances.
 If it makes sense to your message, include a few personal facts that add depth to
your bio.
 End with your contact info.
TIP: Use 3rd Person Voice; Never use “I”

11. My Author Bio

12. Dedicated Social Media Channels

13. Author or Book Website Pages
 Homepage
 About
 Books or The Book (Description)
 Contact
 Events
 Blog
 Resources
http://outthinkgroup.com/resources

14. List Building
• Giveaway
• 1st Chapter
• eBook – White Paper
• Checklist
• Launch Promos
• Video Library
• Free Member Access
• Monthly Tips/Inspiration

15. Call to Action
 From book or online campaigns

16. Plug-ins We Used
 MyBooks for Authors, by Out:think Group
 Smart FAQ
 Gravity Forms
 Google+ Author Information

17. Renewable Referrals Book Website

18. Resources
 Out:think Group Website: http://outthinkgroup.com/resources
 Jeff Goins: http://goinswriter.com/
 Book Review Site: Goodreads: http://www.goodreads.com/
 On Writing: Steve Pressfield:
http://www.stevenpressfield.com/category/additional-
reading/on-writing/

19. What I Know
• Self Publishing is hard work, but rewarding
• It can take a village or a group of likeminded
people to make it happen
• Marketing your book is no different than
marketing a service or product – you need to
connect the dots between your book and your
audience
• Help can come from the most unlikely places
• Writing a book can open new doors
• We won’t be rich, but it feels good to reach a
goal.
• I will definitely write another book soon!