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© 2019 Ross Fishman
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Ross Fishman
ross@fishmanmarketing.com
fishmanmarketing.com/blog
© 2019 Fishman Marketing, Inc.
© 2019 Ross Fishman
LANDMARK NATIONAL
SURVEY
© 2019 Ross Fishman© 2019 Ross Fishman
The landmark 2016 survey
Hazelden Betty Ford Foundation and ABA
National questionnaire
– 12,825 attorneys, 19 states
10 questions
– 3 objective Qs re how much/often they drink
– 7 subjective Qs re “failure”
To meet expectations, caused an injury,
drank more than intended, needed a drink to
function, felt guilty, had friends express concerns…
© 2019 Ross Fishman© 2019 Ross Fishman
Statistics Cited:
“The Prevalence of Substance Use and Other Mental
Health Concerns Among American Attorneys,” 2016
– Hazelden Betty Ford Foundation/the ABA Commission
on Lawyer Assistance Programs (CoLAP)
“Survey of Lawyer Assistance Programs”
– ABA, CoLAP, 2014
“Helping Law Students Get the Help They Need,”
– The Bar Examiner, Dec. 2015
SCR Intervention
© 2019 Ross Fishman
WHAT IS ADDICTION?
© 2019 Ross Fishman© 2019 Ross Fishman
Addiction is a Brain Disease
Addiction overwhelms the brain’s normal
functioning
– Regulation
– Control
– Processing
Not a weakness, choice, or character flaw
– Significant genetic component
– Less stigma than before
© 2019 Ross Fishman
LET’S TAKE A QUICK POLL:
© 2019 Ross Fishman© 2019 Ross Fishman
Question
What percent of the general population
experiences drug or alcohol (substance) abuse?
– <10%
– 20
– 30%
– 40%
– 50%
© 2019 Ross Fishman© 2019 Ross Fishman
Question
What percent of the legal profession
experiences drug or alcohol (substance) abuse?
– <10%
– 20
– 30%
– 40%
– 50%
© 2019 Ross Fishman© 2019 Ross Fishman
Question
What group of lawyers has the
highest level of substance abuse?
– 1-10 years of practice
– 11-20 years of practice
– 21+ years
© 2019 Ross Fishman
THE TROUBLING STATISTICS
© 2019 Ross Fishman
The problem – lawyers overall
What percent of licensed lawyers
have problems with drinking?
Substantial problem drinking among licensed attorneys.
© 2019 Ross Fishman© 2019 Ross Fishman
Self Reporting of Mental Health Concerns
Lawyers have much higher rates of problem
drinking (and mental health problems)
– 21% of lawyers scored as problem drinkers
– 12% of “highly educated workforce” overall
Three times the 6.4% national rate!
© 2019 Ross Fishman
ABA/Hazelden-Betty Ford Study –
Problematic Drinking
© 2019 Ross Fishman© 2019 Ross Fishman
Other mental health data
Lawyers and
– Depression
– Anxiety
– Suicide
Men vs. women
© 2019 Ross Fishman© 2019 Ross Fishman
Question
Do lawyers have more or less substance abuse
than medical professionals?
– More than doctors?
– Less than doctors?
© 2019 Ross Fishman© 2019 Ross Fishman
CLE - Substance abuse and mental health
This program qualifies for Mental Health CLE
Formerly offered, empty classes
– Attendance was a clue…
Increasingly becoming mandatory
– Helping the afflicted get info and help
© 2019 Ross Fishman
States requiring substance abuse CLE
Ten states as of 2016:
– California
– Florida
– Illinois
– Nevada
– New Hampshire
– North Carolina
– Ohio
– Pennsylvania
– South Carolina
– West Virginia
Expect most states to add this requirement to
match the ABA’s updated model rules
– Check your state: http://tinyw.in/UFD8
© 2019 Ross Fishman
LAW STUDENT STATISTICS
© 2019 Ross Fishman© 2019 Ross Fishman
The ABA Survey of Law Student Well-Being
Measured alcohol use, drug use, and
mental health issues among law students
15 law schools
– 3,300 law students
© 2019 Ross Fishman
The ABA Survey of Law Student Well-Being
53% of law students drank enough to get
drunk in the prior 30 days
30% of law students binge drank at least
once in the prior two weeks
Substantial problem drinking
© 2019 Ross Fishman© 2019 Ross Fishman
The ABA Survey of Law Student Well-Being
Mental health issues
– More than 1 in 6 students have depression
– Nearly 1 in 4 have anxiety
20% have thought seriously about suicide
© 2019 Ross Fishman© 2019 Ross Fishman
Why don’t law students seek help?
• Barriers to seeking treatment
• Concerns:
• Threat to bar admission ― 63%
• Threat to job or academic status ― 62%
• HALF felt hiding the problem increased
chance of bar admission
– And 72% of the more serious abusers
© 2019 Ross Fishman© 2019 Ross Fishman
Question
Would LCA Fellows have a higher or lower
percentage of substance abuse?
Leaders in the profession
– Gifted at this work
– More likely to be satisfied if you’re great
But cases are bigger
© 2019 Ross Fishman
WHY IS THIS SUCH A
PROBLEM FOR LAWYERS?
© 2019 Ross Fishman© 2019 Ross Fishman
Question
What is it about Law that leads
to such increased stress?
© 2019 Ross Fishman© 2019 Ross Fishman
Why do lawyers have this problem?
Law firms are stressful environments
– Increases risk of developing a substance-use disorder
– Conflict and competition are normal
– External sources of conflict and competition
Opposing counsel, judges, clients
– Internal conflict, competitions b/w firm’s lawyers
– Clients are stressed, unhappy
Anxious, mad, loss
Unrealistic expectations of results
© 2019 Ross Fishman© 2019 Ross Fishman
Law firms don’t model positive behaviors
Help-seeking behavior disincentivized
Personal well-being activities not emphasized
– Who has time?
© 2019 Ross Fishman© 2019 Ross Fishman
Question
How many firms have minimum
billable requirements?
How many require associates to bill:
– 1800?
– 2000?
– 2200?
When do they have time to stay healthy?
When can they seek help?
© 2019 Ross Fishman© 2019 Ross Fishman
Question
Who has a no-alcohol policy
at firm events?
© 2019 Ross Fishman
THE RISKS CAUSED
BY SUBSTANCE ABUSE
© 2019 Ross Fishman© 2019 Ross Fishman
The business case for taking action
Malpractice avoidance
Ethical concerns
Firm image
Client satisfaction, quality service
Culture and morale
Attorney retention
– Turnover costs
Health care costs
© 2019 Ross Fishman
SYMPTOMS OF A PROBLEM
© 2019 Ross Fishman© 2019 Ross Fishman
Symptoms of substance-abuse problems
Missing obligations
– Work, school, or home
Repeated absences or tardiness
Declining performance
Neglect of important duties
Drug-related legal problems, DUIs
Hiding alcohol bottles from friends, spouse
© 2019 Ross Fishman© 2019 Ross Fishman
Question
Think ― Who do you suspect at their firm
might have a problem?
Is anyone doing anything about it?
– Whose job would it be?
© 2019 Ross Fishman© 2019 Ross Fishman
Question
Who evaluates the mental health
of their young lawyers?
© 2019 Ross Fishman© 2019 Ross Fishman
Question
Who has an active Assistance Program
in their firm to
– Identify people with problems and
– Get them help?
© 2019 Ross Fishman
GETTING HELP
© 2019 Ross Fishman© 2019 Ross Fishman
Early identification is key
Lawyers don’t seek help because they fear
someone will find out and affect their license
Early treatment yields better results
By the time an attorney is referred to
a program, they are severely impaired
which may negatively impact the outcome
© 2019 Ross Fishman© 2019 Ross Fishman
Suggestions for firms
Acknowledge the issues
Assess your firm’s culture, values
Create / evaluate policy and practice
Invest in education, training, guidance, support
Change
Measure progress
© 2019 Ross Fishman© 2019 Ross Fishman
ABA’s “Well-Being Template”
Create an in-house initiative
Written policy, standards, expectations
– “encourage all personnel to use accrued leave time,
consider flexible work schedules, and eliminate
artificial deadlines while continuing to provide
competent, diligent representation”
© 2019 Ross Fishman© 2019 Ross Fishman
ABA’s “Well-Being Template”
Train everyone, lawyers and staff
– Acknowledge the problem exists at every firm
– Ensure your firm’s commitment
– Identify your contact person
If they have a problem or suspect someone else
Ensure complete confidentiality
“Well-Being Template for Legal Employers”
– Download: http://tinyw.in/ca2L
© 2019 Ross Fishman
LAWYER ASSISTANCE
PROGRAMS (LAP’S)
© 2019 Ross Fishman© 2019 Ross Fishman
Lawyer Assistance Programs (LAPs)
Lawyers have a unique culture
Social, personality, and work factors lead to
higher rates of problematic drinking
These may benefit from specialized treatment
programs
© 2019 Ross Fishman© 2019 Ross Fishman
Lawyer Assistance Programs (LAPs)
LAPs are designed to maintain confidentiality
and protect lawyers from negative
professional consequences for seeking and
receiving addiction treatment
© 2019 Ross Fishman© 2019 Ross Fishman
Lawyer Assistance Programs (LAPs)
All 50 states have an LAP
Most are underfunded and understaffed
– 12 LAPs do not have paid staff, just volunteers
– Half use volunteers to respond to initial inquiries
Half have budget of <$200,000
– Nine are <$50,000
© 2019 Ross Fishman© 2019 Ross Fishman
Funding is needed
LAPs need real funding
– Outreach, screenings, counseling, peer assistance,
support groups, monitoring, preventive education
Create assistance fund for lawyers who
can’t afford treatment
© 2019 Ross Fishman© 2019 Ross Fishman
Recovery Among Legal Professionals
LAPs have reputation for confidentiality:
– 80% of law students believed a conversation
with a LAP would stay confidential
– 58% believed it would stay confidential with
their dean of students
LAPs are often run by lawyers and judges
– Empathize with the lawyers’ situation and stress
© 2019 Ross Fishman© 2019 Ross Fishman
Hazelden Betty Ford Foundation
For more information:
Hazeldenbettyford.org
Fishman Marketing, Inc. | 1356 St. Johns Ave | Highland Park, IL 60035 USA | T 847.432.3546 (847-HEADLINE) | ross@fishmanmarketing.com
fishmanmarketing.com
As CEO of Fishman Marketing, Inc., Ross Fishman
helps law, accounting, and other professional-services
firms dominate their chosen markets and generate rev-
enue. Regularly hired to rebrand prominent firms or
overhaul their websites, Ross is known internationally for
strategic marketing and differentiation, and the develop-
ment of the profession’s most-effective marketing materi-
als. Fishman Marketing has launched successful market-
ing initiatives for 200 firms from Istanbul to Iceland.
Fishman Marketing branding campaigns have received
countless international marketing awards, including na-
tional first-place honors from the Legal Marketing As-
sociation 17 consecutive years, for marketing that was
both innovative as well as revenue producing. Fishman
Marketing received the LMA’s grand prize, the optional
Best of Show award, five of the ten times ever presented.
FM programs also received one of Inc. magazine’s ten
Marketing Masters awards for “brilliant and successful”
marketing.
Recipient of the LMA’s first peer-selected Lifetime
Achievement award (1998), Ross was also the first legal
marketer inducted into the LMA’s international Hall of
Fame. In 2016, Ross was selected for the prestigious Law-
dragon 100 Leading Consultants and Strategists, one of
just ten international marketers “whom lawyers most val-
ued for their guidance.”
A Fellow of both the College of Law Practice Manage-
ment and the Litigation Counsel of America, Ross is
known as an “educational and entertaining” presenter
who has keynoted more than 300 retreats, training, and
Ethics CLE programs on six continents — including
once presenting on three continents within 24 hours. A
prolific, award-winning writer, Ross has published 250
thought-provoking articles, including five monthly col-
umns, and has sat on the editorial board of five national
magazines. His popular “The Ultimate Law Firm Associ-
ate’s Marketing Checklist” book sold nearly 2,000 copies
in the very first month in print. (Subscribe to his pithy
blog at fishmanmarketing.com/blog.)
An active LMA member since 1990, Ross has been LMA’s
Vice President; chair of its Ethics Task Force (2012-2015);
a member of both the Strategic Planning and Best Prac-
tice Task Forces; and founder, chair, and moderator of
seven LMA QuickStart conferences for new marketers.
He also created and hosted “Just JDs,” LMA’s first full-
day national conference for lawyers. Ross has been the
expert legal marketing witness in three precedent-setting
branding- and social media-related lawsuits.
Ross was a commercial litigator before moving to Win-
ston & Strawn to practice marketing full-time, later
becoming Marketing Partner of Ungaretti & Harris.
A 1986 member of the federal Trial Bar (N.D. Ill), he
received a B.A. in Speech Communications, cum laude,
from the University of Illinois, and his J.D. from Emory
Law School.
ROSS FISHMAN, J.D.
“Ross has a stronger sense of
what will create ‘buzz’ than
anyone else in the market.”
Rick Klau, Google, Inc.
“Ross was going to win in so many
categories that LMA created the ‘Best
in Show’ so he’d win one grand prize
instead of nearly all the trophies”
LMA’s “In The Loop,” Fall 2009
“Of Counsel” magazine wrote:
“Many people consider Ross to be the nation’s foremost expert on law firm marketing.”
Blog: RossFishman.com LinkedIn.com/in/rossfishman Google.com/profiles/rossfishman123 Twitter.com/rossfishman
THERE’S NO ONE IN MARKETING
MORE IMAGINATIVE.
MICHAEL FREEBORN, MANAGING PARTNER
FREEBORN & PETERS, CHICAGO
… A MAJOR CREATIVE TALENT.
HE DOESN’T JUST ANALYZE —
HE EXECUTES.
DIANE HAMLIN, FORMER CMO
FENWICK & WEST, PALO ALTO, CA
… AN INNOVATOR,
CONSISTENTLY DISCOVERING
THE NEXT LEVEL OF MARKETING.
WILLIAM HORNSBY, STAFF COUNSEL
AMERICAN BAR ASSOCIATION
…CREATIVE, PERCEPTIVE —AND,
MOST IMPORTANTLY — PATIENT.
ROD HEARD, MARKETING PARTNER
WILDMAN HARROLD, CHICAGO
YOUR EFFORTS
WERE EXCEPTIONAL.
ERIC N. MACEY, MANAGING PARTNER
NOVACK AND MACEY, CHICAGO
… THE BEST MARKETING
PRODUCT AROUND.
STEVEN BORKAN, MARKETING PARTNER
STELLATO & SCHWARTZ, CHICAGO
…BEYOND
STRATEGIC MARKETING,
ROSS TAKES
A FIRM’S MARKETING
FROM POLYESTER
TO BROOKS BROTHERS.
JOHN BUCKLEY, LITIGATION PARTNER
UNGARETTI & HARRIS, CHICAGO
… ONE OF THE BRIGHTEST,
MOST CREATIVE PEOPLE
IN THE BUSINESS.
NANCY MYRLAND
MYRLAND MARKETING, INDIANAPOLIS
… AMONG THE ELITE
MARKETERS WHO REALLY KNOW
WHAT THEY’RE TALKING ABOUT.
MARK T. GREENE
O’MELVENY & MYERS, WASHINGTON DC
ROSS GOT THE FIRM EXCITED,
CREATED THE BUZZ,
AND GOT RESULTS!
COURTNEY COLOMBO, MARKETING MANAGER
SANDBERG, PHOENIX, ST. LOUIS
Fishman Marketing, Inc. | 1356 St. Johns Ave | Highland Park, IL 60035 USA | T 847.432.3546 (847-HEADLINE) | ross@fishmanmarketing.com
fishmanmarketing.com

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Substance Abuse in the Legal Profession Ross Fishman Marketing Ethics CLE

  • 1. © 2019 Ross Fishman LLiittiiggaattiioonn CCoouunnsseell ooff AAmmeerriiccaa SSuubbssttaannccee AAbbuussee aanndd tthhee LLeeggaall PPrrooffeessssiioonn Ross Fishman ross@fishmanmarketing.com fishmanmarketing.com/blog © 2019 Fishman Marketing, Inc.
  • 2. © 2019 Ross Fishman LANDMARK NATIONAL SURVEY
  • 3. © 2019 Ross Fishman© 2019 Ross Fishman The landmark 2016 survey Hazelden Betty Ford Foundation and ABA National questionnaire – 12,825 attorneys, 19 states 10 questions – 3 objective Qs re how much/often they drink – 7 subjective Qs re “failure” To meet expectations, caused an injury, drank more than intended, needed a drink to function, felt guilty, had friends express concerns…
  • 4. © 2019 Ross Fishman© 2019 Ross Fishman Statistics Cited: “The Prevalence of Substance Use and Other Mental Health Concerns Among American Attorneys,” 2016 – Hazelden Betty Ford Foundation/the ABA Commission on Lawyer Assistance Programs (CoLAP) “Survey of Lawyer Assistance Programs” – ABA, CoLAP, 2014 “Helping Law Students Get the Help They Need,” – The Bar Examiner, Dec. 2015 SCR Intervention
  • 5. © 2019 Ross Fishman WHAT IS ADDICTION?
  • 6. © 2019 Ross Fishman© 2019 Ross Fishman Addiction is a Brain Disease Addiction overwhelms the brain’s normal functioning – Regulation – Control – Processing Not a weakness, choice, or character flaw – Significant genetic component – Less stigma than before
  • 7. © 2019 Ross Fishman LET’S TAKE A QUICK POLL:
  • 8. © 2019 Ross Fishman© 2019 Ross Fishman Question What percent of the general population experiences drug or alcohol (substance) abuse? – <10% – 20 – 30% – 40% – 50%
  • 9. © 2019 Ross Fishman© 2019 Ross Fishman Question What percent of the legal profession experiences drug or alcohol (substance) abuse? – <10% – 20 – 30% – 40% – 50%
  • 10. © 2019 Ross Fishman© 2019 Ross Fishman Question What group of lawyers has the highest level of substance abuse? – 1-10 years of practice – 11-20 years of practice – 21+ years
  • 11. © 2019 Ross Fishman THE TROUBLING STATISTICS
  • 12. © 2019 Ross Fishman The problem – lawyers overall What percent of licensed lawyers have problems with drinking? Substantial problem drinking among licensed attorneys.
  • 13. © 2019 Ross Fishman© 2019 Ross Fishman Self Reporting of Mental Health Concerns Lawyers have much higher rates of problem drinking (and mental health problems) – 21% of lawyers scored as problem drinkers – 12% of “highly educated workforce” overall Three times the 6.4% national rate!
  • 14. © 2019 Ross Fishman ABA/Hazelden-Betty Ford Study – Problematic Drinking
  • 15. © 2019 Ross Fishman© 2019 Ross Fishman Other mental health data Lawyers and – Depression – Anxiety – Suicide Men vs. women
  • 16. © 2019 Ross Fishman© 2019 Ross Fishman Question Do lawyers have more or less substance abuse than medical professionals? – More than doctors? – Less than doctors?
  • 17. © 2019 Ross Fishman© 2019 Ross Fishman CLE - Substance abuse and mental health This program qualifies for Mental Health CLE Formerly offered, empty classes – Attendance was a clue… Increasingly becoming mandatory – Helping the afflicted get info and help
  • 18. © 2019 Ross Fishman States requiring substance abuse CLE Ten states as of 2016: – California – Florida – Illinois – Nevada – New Hampshire – North Carolina – Ohio – Pennsylvania – South Carolina – West Virginia Expect most states to add this requirement to match the ABA’s updated model rules – Check your state: http://tinyw.in/UFD8
  • 19. © 2019 Ross Fishman LAW STUDENT STATISTICS
  • 20. © 2019 Ross Fishman© 2019 Ross Fishman The ABA Survey of Law Student Well-Being Measured alcohol use, drug use, and mental health issues among law students 15 law schools – 3,300 law students
  • 21. © 2019 Ross Fishman The ABA Survey of Law Student Well-Being 53% of law students drank enough to get drunk in the prior 30 days 30% of law students binge drank at least once in the prior two weeks Substantial problem drinking
  • 22. © 2019 Ross Fishman© 2019 Ross Fishman The ABA Survey of Law Student Well-Being Mental health issues – More than 1 in 6 students have depression – Nearly 1 in 4 have anxiety 20% have thought seriously about suicide
  • 23. © 2019 Ross Fishman© 2019 Ross Fishman Why don’t law students seek help? • Barriers to seeking treatment • Concerns: • Threat to bar admission ― 63% • Threat to job or academic status ― 62% • HALF felt hiding the problem increased chance of bar admission – And 72% of the more serious abusers
  • 24. © 2019 Ross Fishman© 2019 Ross Fishman Question Would LCA Fellows have a higher or lower percentage of substance abuse? Leaders in the profession – Gifted at this work – More likely to be satisfied if you’re great But cases are bigger
  • 25. © 2019 Ross Fishman WHY IS THIS SUCH A PROBLEM FOR LAWYERS?
  • 26. © 2019 Ross Fishman© 2019 Ross Fishman Question What is it about Law that leads to such increased stress?
  • 27. © 2019 Ross Fishman© 2019 Ross Fishman Why do lawyers have this problem? Law firms are stressful environments – Increases risk of developing a substance-use disorder – Conflict and competition are normal – External sources of conflict and competition Opposing counsel, judges, clients – Internal conflict, competitions b/w firm’s lawyers – Clients are stressed, unhappy Anxious, mad, loss Unrealistic expectations of results
  • 28. © 2019 Ross Fishman© 2019 Ross Fishman Law firms don’t model positive behaviors Help-seeking behavior disincentivized Personal well-being activities not emphasized – Who has time?
  • 29. © 2019 Ross Fishman© 2019 Ross Fishman Question How many firms have minimum billable requirements? How many require associates to bill: – 1800? – 2000? – 2200? When do they have time to stay healthy? When can they seek help?
  • 30. © 2019 Ross Fishman© 2019 Ross Fishman Question Who has a no-alcohol policy at firm events?
  • 31. © 2019 Ross Fishman THE RISKS CAUSED BY SUBSTANCE ABUSE
  • 32. © 2019 Ross Fishman© 2019 Ross Fishman The business case for taking action Malpractice avoidance Ethical concerns Firm image Client satisfaction, quality service Culture and morale Attorney retention – Turnover costs Health care costs
  • 33. © 2019 Ross Fishman SYMPTOMS OF A PROBLEM
  • 34. © 2019 Ross Fishman© 2019 Ross Fishman Symptoms of substance-abuse problems Missing obligations – Work, school, or home Repeated absences or tardiness Declining performance Neglect of important duties Drug-related legal problems, DUIs Hiding alcohol bottles from friends, spouse
  • 35. © 2019 Ross Fishman© 2019 Ross Fishman Question Think ― Who do you suspect at their firm might have a problem? Is anyone doing anything about it? – Whose job would it be?
  • 36. © 2019 Ross Fishman© 2019 Ross Fishman Question Who evaluates the mental health of their young lawyers?
  • 37. © 2019 Ross Fishman© 2019 Ross Fishman Question Who has an active Assistance Program in their firm to – Identify people with problems and – Get them help?
  • 38. © 2019 Ross Fishman GETTING HELP
  • 39. © 2019 Ross Fishman© 2019 Ross Fishman Early identification is key Lawyers don’t seek help because they fear someone will find out and affect their license Early treatment yields better results By the time an attorney is referred to a program, they are severely impaired which may negatively impact the outcome
  • 40. © 2019 Ross Fishman© 2019 Ross Fishman Suggestions for firms Acknowledge the issues Assess your firm’s culture, values Create / evaluate policy and practice Invest in education, training, guidance, support Change Measure progress
  • 41. © 2019 Ross Fishman© 2019 Ross Fishman ABA’s “Well-Being Template” Create an in-house initiative Written policy, standards, expectations – “encourage all personnel to use accrued leave time, consider flexible work schedules, and eliminate artificial deadlines while continuing to provide competent, diligent representation”
  • 42. © 2019 Ross Fishman© 2019 Ross Fishman ABA’s “Well-Being Template” Train everyone, lawyers and staff – Acknowledge the problem exists at every firm – Ensure your firm’s commitment – Identify your contact person If they have a problem or suspect someone else Ensure complete confidentiality “Well-Being Template for Legal Employers” – Download: http://tinyw.in/ca2L
  • 43. © 2019 Ross Fishman LAWYER ASSISTANCE PROGRAMS (LAP’S)
  • 44. © 2019 Ross Fishman© 2019 Ross Fishman Lawyer Assistance Programs (LAPs) Lawyers have a unique culture Social, personality, and work factors lead to higher rates of problematic drinking These may benefit from specialized treatment programs
  • 45. © 2019 Ross Fishman© 2019 Ross Fishman Lawyer Assistance Programs (LAPs) LAPs are designed to maintain confidentiality and protect lawyers from negative professional consequences for seeking and receiving addiction treatment
  • 46. © 2019 Ross Fishman© 2019 Ross Fishman Lawyer Assistance Programs (LAPs) All 50 states have an LAP Most are underfunded and understaffed – 12 LAPs do not have paid staff, just volunteers – Half use volunteers to respond to initial inquiries Half have budget of <$200,000 – Nine are <$50,000
  • 47. © 2019 Ross Fishman© 2019 Ross Fishman Funding is needed LAPs need real funding – Outreach, screenings, counseling, peer assistance, support groups, monitoring, preventive education Create assistance fund for lawyers who can’t afford treatment
  • 48. © 2019 Ross Fishman© 2019 Ross Fishman Recovery Among Legal Professionals LAPs have reputation for confidentiality: – 80% of law students believed a conversation with a LAP would stay confidential – 58% believed it would stay confidential with their dean of students LAPs are often run by lawyers and judges – Empathize with the lawyers’ situation and stress
  • 49. © 2019 Ross Fishman© 2019 Ross Fishman Hazelden Betty Ford Foundation For more information: Hazeldenbettyford.org
  • 50. Fishman Marketing, Inc. | 1356 St. Johns Ave | Highland Park, IL 60035 USA | T 847.432.3546 (847-HEADLINE) | ross@fishmanmarketing.com fishmanmarketing.com As CEO of Fishman Marketing, Inc., Ross Fishman helps law, accounting, and other professional-services firms dominate their chosen markets and generate rev- enue. Regularly hired to rebrand prominent firms or overhaul their websites, Ross is known internationally for strategic marketing and differentiation, and the develop- ment of the profession’s most-effective marketing materi- als. Fishman Marketing has launched successful market- ing initiatives for 200 firms from Istanbul to Iceland. Fishman Marketing branding campaigns have received countless international marketing awards, including na- tional first-place honors from the Legal Marketing As- sociation 17 consecutive years, for marketing that was both innovative as well as revenue producing. Fishman Marketing received the LMA’s grand prize, the optional Best of Show award, five of the ten times ever presented. FM programs also received one of Inc. magazine’s ten Marketing Masters awards for “brilliant and successful” marketing. Recipient of the LMA’s first peer-selected Lifetime Achievement award (1998), Ross was also the first legal marketer inducted into the LMA’s international Hall of Fame. In 2016, Ross was selected for the prestigious Law- dragon 100 Leading Consultants and Strategists, one of just ten international marketers “whom lawyers most val- ued for their guidance.” A Fellow of both the College of Law Practice Manage- ment and the Litigation Counsel of America, Ross is known as an “educational and entertaining” presenter who has keynoted more than 300 retreats, training, and Ethics CLE programs on six continents — including once presenting on three continents within 24 hours. A prolific, award-winning writer, Ross has published 250 thought-provoking articles, including five monthly col- umns, and has sat on the editorial board of five national magazines. His popular “The Ultimate Law Firm Associ- ate’s Marketing Checklist” book sold nearly 2,000 copies in the very first month in print. (Subscribe to his pithy blog at fishmanmarketing.com/blog.) An active LMA member since 1990, Ross has been LMA’s Vice President; chair of its Ethics Task Force (2012-2015); a member of both the Strategic Planning and Best Prac- tice Task Forces; and founder, chair, and moderator of seven LMA QuickStart conferences for new marketers. He also created and hosted “Just JDs,” LMA’s first full- day national conference for lawyers. Ross has been the expert legal marketing witness in three precedent-setting branding- and social media-related lawsuits. Ross was a commercial litigator before moving to Win- ston & Strawn to practice marketing full-time, later becoming Marketing Partner of Ungaretti & Harris. A 1986 member of the federal Trial Bar (N.D. Ill), he received a B.A. in Speech Communications, cum laude, from the University of Illinois, and his J.D. from Emory Law School. ROSS FISHMAN, J.D. “Ross has a stronger sense of what will create ‘buzz’ than anyone else in the market.” Rick Klau, Google, Inc. “Ross was going to win in so many categories that LMA created the ‘Best in Show’ so he’d win one grand prize instead of nearly all the trophies” LMA’s “In The Loop,” Fall 2009 “Of Counsel” magazine wrote: “Many people consider Ross to be the nation’s foremost expert on law firm marketing.” Blog: RossFishman.com LinkedIn.com/in/rossfishman Google.com/profiles/rossfishman123 Twitter.com/rossfishman
  • 51. THERE’S NO ONE IN MARKETING MORE IMAGINATIVE. MICHAEL FREEBORN, MANAGING PARTNER FREEBORN & PETERS, CHICAGO … A MAJOR CREATIVE TALENT. HE DOESN’T JUST ANALYZE — HE EXECUTES. DIANE HAMLIN, FORMER CMO FENWICK & WEST, PALO ALTO, CA … AN INNOVATOR, CONSISTENTLY DISCOVERING THE NEXT LEVEL OF MARKETING. WILLIAM HORNSBY, STAFF COUNSEL AMERICAN BAR ASSOCIATION …CREATIVE, PERCEPTIVE —AND, MOST IMPORTANTLY — PATIENT. ROD HEARD, MARKETING PARTNER WILDMAN HARROLD, CHICAGO YOUR EFFORTS WERE EXCEPTIONAL. ERIC N. MACEY, MANAGING PARTNER NOVACK AND MACEY, CHICAGO … THE BEST MARKETING PRODUCT AROUND. STEVEN BORKAN, MARKETING PARTNER STELLATO & SCHWARTZ, CHICAGO …BEYOND STRATEGIC MARKETING, ROSS TAKES A FIRM’S MARKETING FROM POLYESTER TO BROOKS BROTHERS. JOHN BUCKLEY, LITIGATION PARTNER UNGARETTI & HARRIS, CHICAGO … ONE OF THE BRIGHTEST, MOST CREATIVE PEOPLE IN THE BUSINESS. NANCY MYRLAND MYRLAND MARKETING, INDIANAPOLIS … AMONG THE ELITE MARKETERS WHO REALLY KNOW WHAT THEY’RE TALKING ABOUT. MARK T. GREENE O’MELVENY & MYERS, WASHINGTON DC ROSS GOT THE FIRM EXCITED, CREATED THE BUZZ, AND GOT RESULTS! COURTNEY COLOMBO, MARKETING MANAGER SANDBERG, PHOENIX, ST. LOUIS Fishman Marketing, Inc. | 1356 St. Johns Ave | Highland Park, IL 60035 USA | T 847.432.3546 (847-HEADLINE) | ross@fishmanmarketing.com fishmanmarketing.com