CHALLENGE "BEST PRACTICE"
ON THE REGULAR
Tackling topics that no one would otherwise
touch can be risky, but if you do it right, be
prepared to reap the rewards. By creating
valuable and honest content that helps solve
a problem for your target audience, they will
associate your brand as being one that cares
about their problems and has worked hard to
help solve them.
Doing it right: OKCupid