When was the last time you looked at your website? Really evaluated how good it was? This presentation will help you do just that.

1. Shape Up Your Website
Day One: Audit Your Website

2. LORRAINE BALL
Marketing Strategist, Recovering Corporate Exec, Amateur Photographer

3. Shape Up Your Website
• Day One: Audit Your Website
• Day Two: Measure Your Website
• Day Three: Help Google Find You
• Day Four: Plan Your Website Redesign
• Day Five: Leverage Landing Pages
• Bonus: Wordpress Divi Demo

4. Audit Categories
• Design
• Content
• Conversion
• Search and SEO
• Control

5. DESIGN
First impressions matter

6. IS YOUR DESIGN OUTDATED?
More than two years is a lifetime

7. Two Years is a Lifetime

8. IS YOUR WEBSITE
RESPONSIVE?
56% of traffic now comes from mobile device

9. Mobile Adaptive is Not Acceptable
denisonparking.com

10. Good Web Design is Mobile
First

11. VERTICAL HIERARCHY
You have to pick a favorite child

12. Structure is Key

13. Other Design Issues
• Rotating Banners
• Auto-play, Videos and Audio Tracks
• Slow Loading Pictures
• Too Much, Too Much, Too Much
• Unreadable Text on Dark Backgrounds

14. UNCLUTTERED NAVIGATION
Create a logical path for visitors

15. Do Prospects Get Lost
• Confusing Navigation
• Inadequate Search
• Limit Drop Down Menu
• Hard to Find Information
• Incomplete Contact Information

16. CONTENT
What’s on the Inside

17. Content Mistakes
• “You” centered content
• Impersonal content
• Stale content
• Large blocks with no subheads
• Shallow content
• No resources or logical next step

18. More Content Mistakes
• Showing Off
– Technical jargon
– Graduate level text
– Long answers when a short one will suffice
• Lack of attention to detail
– Grammar and Spelling
– Broken Links

19. WORDS MATTER
Who are you talking to?

21. YES, YOU NEED A BLOG

22. SAY GOODBYE TO IRRELEVANCE

23. No More Cheesy Stock Photos

24. Useful Sidebars Only

25. CONVERSION
Convert visitors to prospects
LEARN MORE
SCHEDULE
APPOINTMENT
BUY NOW
CONTACT US
DONATE
TRY

26. ENGAGE
People
Engagement drives
SOCIAL VISIBILITY
Provide a “Wow!”
EXPERIENCE
ENTICE to stay
in touch
Your Sales Cycle

28. Every Page is a Landing Page

29. Logical Next Steps
• Read the blog
• Download a white paper
• Complete a self assessment
• Print a case study
• View or register for an event
• Subscribe to a newsletter
• Watch a video
• Listen to a podcast
• View photo gallery or portfolio
• Browse products
• Collect favorites
• Create user account
• Order products
• Schedule an appointment
• Apply for a job
• Ask a question or search FAQ

30. More Conversion Tips
• Information in little bites
• Limit choices
• No way out
• Acknowledge different learning styles
• Respond promptly
• Don’t ask for too much

31. SEARCH TIPS
Just because you build it…

32. “The best place to hide
a dead body is on
page 2 of Google”

33. Search Mistakes
• Too Many Key Words
• Irrelevant Tags or Key Words
• Repetitive Page Titles and Meta Tags
• No Page Titles, Slugs or Headers
• Inconsistent Citations

34. More Search Mistakes
• Frame structure
• Old content
• Unlabeled pictures
• Duplicate content
• Thin content

35. Search Tips
• Keywords in Balance
• Natural Language – No Stuffing
• Purpose for Every Page
• Unique Titles and Meta Descriptions
• Frequent Updates
• Relevant Links

36. CONTROL
Do you control your website?

37. Take Control: It Is Your Web Site
• Own your domain
• Know hosting passwords
• Plan for updates

38. QUESTIONS?

39. LORRAINE BALL
LORRAINE@ROUNDPEG.BIZ | @LORRAINEBALL

40. Join us for the Entire Series
• Day One: Audit Your Website
• Day Two: Measure Your Website
• Day Three: Help Google Find You
• Day Four: Plan Your Website Redesign
• Day Five: Leverage Landing Pages
• Bonus: Wordpress Divi Demo

41. Special Offer
• Web Audit–$500 - Today Only $250
• What’s included
– Audit: Design, content, search & conversion structure
– Written report including at least five easy to implement
action items