As a small business owner, your marketing needs to work together. Discover how to use email and social media as part of an integrated marketing program.
11. Source: MarketingTech Blog, Business2Community.com
46% of shoppers
rely on social media
when making a purchase
88% find online reviews
as trustworthy as personal
recommendations
Time’s have changed. We trust strangers.
26. The “EdgeRank” algorithm
shows posts based on …
26
Facebook has an algorithm
• Interest of your fans
• The post’s performance among other users
• Performance of your past posts
• Type of post the users prefer
• How recent the post is
29. Source:Constant Contact Data Reveals DirectCorrelation Between Email
Campaign Effectiveness and Number of Images andText Lines Featured, 2015)
Make it engaging with visuals & video
ProTips
• 3 or fewer images
• Make images clickable
• Videos under 90
seconds
49. What types of posts are doing well
Engagement metrics
Who engages with your content
49
Use Facebook’s Insights tool
to know what works for you
When your fans are online