When you designed your website, you didn't set out to create something people would hate, but all too often that is the end result. Discover the most common mistakes and how to avoid them.

2. WHERE IS YOUR WEBSITE
FAILING?
• Design – Format
• Content
• Search
• Conversion

3. DESIGN : MOBILE
RESPONSIVE
denisonparking.com

4. MOBILE FIRST

5. VERTICAL HIERARCHY
You have to pick a
favorite child

6. UNCLUTTERED
NAVIGATION
Create a logical path for
visitors

7. SAY GOODBYE TO
IRRELEVANCE

8. NO MORE CHEESY STOCK
PHOTOS

9. USEFUL SIDEBARS ONLY

10. WORDS MATTER
Who Are You Talking To?

12. CONTENT
• Customer Focused Content
• Bite Size Information
• Information at a Glance
• Deep Content

14. SEARCH TIPS
• Keywords in Balance
• Natural Language – No Stuffing
• Purpose for Every Page
• Unique Titles and Meta Descriptions
• Frequent Updates
• Relevant Links

15. CONVERSION
Is there a clear call to
action?
LEARN MORE
SCHEDULE
APPOINTMENT
BUY NOW
CONTACT US
DONATE
TRY

17. CONVERSION TIPS
• Every Page is a Landing Page
• Logical Next Step
• Information in Little Bites
• Limit Choices
No Way Out

18. MEASURE RESULTS
• Traffic Improvement
• Traffic Sources
• Page View

19. VISITS

20. TRAFFIC SOURCES
Organic Search Direct Referral Social Email

21. HOW TO DRIVE MORE
TRAFFIC
• Tactics vary for each source
– Direct traffic - More off line activity
– Organic traffic - More content
– Referrals - Directory listings & cross promotion
– Social traffic – More activity
– Email - Create or expand your list
Consider paid advertising when all else fails

22. PAGE VIEWS
Objective: Minimum Two Pages Per Visit

23. IMPROVE PAGE VIEWS
• Switch to mobile responsive design
• Check page load speed
• Select clear calls to action
• Simplify navigation
• Fewer choices on a page
• Connect relevant content with internal links
• More content, (blog, video, audio and graphics)

24. WEB TUNE-UPS ARE A
CONTINUOUS PROCESS
Start Today!

25. NEED MORE HELP?
www.roundpeg.biz
317.569.1396