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MMG 515: Course ProjectProject Outline
This project offers students the opportunity to apply the
concepts we have covered in this class. The project involves
investigating real world industry and markets as a means to
further understanding of theories and concepts presented in this
managerial economics course. This project requires student to
perform analysis at two levels – the industry level and the firm
level. From the list below, you are required to choose one of the
industries as your industry focus; and choose one firm in your
industry of choice as your firm focus.
The following industries are expected to experience significant
change:
· Healthcare Services
· Data Security
· Renewable Energy
· Gaming
· Residential Construction
· Retail
· Transportation
· Advertising
· Insurance
· Telecommunication
· Banking
Select the industry and firm and indicate your selection by
submitting the name in the file submission area of this
assignment by Sunday 11:59 p.m. EST in the Module 3 week.
In essay format, you are required to perform industry and firm
analysis. The essay should explore/incorporate the following:
a. A discussion of the opportunities that exist in that industry.
b. Identifying the four leading firms in that industry, followed
with a discussion of your opinion and analysis of why those
firms are or have been industry leaders.
c. An analysis of your firm using Porter’s Five Forces
Framework.
d. An analysis of your industry’s cost structure. In particular,
identifying and distinguishing between fixed costs, variable
costs, sunk costs, and entry costs.
e. An analysis of your industry’s demand drivers that may affect
revenues.
f. Determine the structure of the market of your industry by
drawing from your insights above.
g. A discussion of the factors and trends that are likely to shape
that industry over the next 3-5 years.
The essay should be 10–15 pages using 12-point Times New
Roman font, 1.5 spacing. All sources should be referenced in
APA format.
Submit the first draft of the essay by Turnitin no later than
Sunday (11:59 p.m. EST) in the Module 5 week.
Submit the final draft of the essay by Turnitin no later than
Sunday (11:59 p.m. EST) in the Module 7 week.
The grading rubric of the project is given below.
Project Rubric
Criteria
weight
Exemplary
Good
Satisfactory
Inadequate
4
3
2
1
Topical Relevance
5%
Directly relevant
Somewhat relevant
Remotely related
Totally unrelated
Organization
20%
Good organization; points are logically ordered; sharp sense of
beginning and ending
Organized; points are somewhat jumpy; sense of beginning and
ending
Some organization; points jump around; beginning and ending
are unclear
Poorly organized; no logical progression; beginning and ending
are vague
Content
25%
Content indicates synthesis of ideas, in-depth analysis and
evidences original thought and support for the topic.
Content indicates original thinking and develops ideas with
sufficient and firm evidence.
Content indicates thinking and reasoning applied with original
thought on a few ideas.
Shows some thinking and reasoning but most ideas are
underdeveloped and unoriginal.
Research &
Development
25%
Sufficient supporting research and facts to support content and
conclusions drawn.
Some details and facts are non-supporting to the content.
Moderate levels of research done to support content.
Little research conducted to support content. Factual accuracies
are questionable.
No research done to support content. No specific details or facts
given.
Correct application of economic concepts
25%
Conclusions, inferences, and analyses are consistent with facts
as well as economic concepts and theory.
Conclusions, inferences, and analyses are somewhat consistent
with economic theory and concepts.
Many inconsistences with economic theory and concepts.
Numerous inconsistencies with facts and economic theory and
concepts.

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MMG 515 Course ProjectProject OutlineThis project offers studen.docx

  • 1. MMG 515: Course ProjectProject Outline This project offers students the opportunity to apply the concepts we have covered in this class. The project involves investigating real world industry and markets as a means to further understanding of theories and concepts presented in this managerial economics course. This project requires student to perform analysis at two levels – the industry level and the firm level. From the list below, you are required to choose one of the industries as your industry focus; and choose one firm in your industry of choice as your firm focus. The following industries are expected to experience significant change: · Healthcare Services · Data Security · Renewable Energy · Gaming · Residential Construction · Retail · Transportation · Advertising · Insurance · Telecommunication · Banking Select the industry and firm and indicate your selection by submitting the name in the file submission area of this assignment by Sunday 11:59 p.m. EST in the Module 3 week. In essay format, you are required to perform industry and firm analysis. The essay should explore/incorporate the following: a. A discussion of the opportunities that exist in that industry. b. Identifying the four leading firms in that industry, followed with a discussion of your opinion and analysis of why those firms are or have been industry leaders. c. An analysis of your firm using Porter’s Five Forces
  • 2. Framework. d. An analysis of your industry’s cost structure. In particular, identifying and distinguishing between fixed costs, variable costs, sunk costs, and entry costs. e. An analysis of your industry’s demand drivers that may affect revenues. f. Determine the structure of the market of your industry by drawing from your insights above. g. A discussion of the factors and trends that are likely to shape that industry over the next 3-5 years. The essay should be 10–15 pages using 12-point Times New Roman font, 1.5 spacing. All sources should be referenced in APA format. Submit the first draft of the essay by Turnitin no later than Sunday (11:59 p.m. EST) in the Module 5 week. Submit the final draft of the essay by Turnitin no later than Sunday (11:59 p.m. EST) in the Module 7 week. The grading rubric of the project is given below. Project Rubric Criteria weight Exemplary Good Satisfactory Inadequate 4 3 2 1 Topical Relevance 5% Directly relevant Somewhat relevant
  • 3. Remotely related Totally unrelated Organization 20% Good organization; points are logically ordered; sharp sense of beginning and ending Organized; points are somewhat jumpy; sense of beginning and ending Some organization; points jump around; beginning and ending are unclear Poorly organized; no logical progression; beginning and ending are vague Content 25% Content indicates synthesis of ideas, in-depth analysis and evidences original thought and support for the topic. Content indicates original thinking and develops ideas with sufficient and firm evidence. Content indicates thinking and reasoning applied with original thought on a few ideas. Shows some thinking and reasoning but most ideas are underdeveloped and unoriginal. Research & Development 25% Sufficient supporting research and facts to support content and conclusions drawn. Some details and facts are non-supporting to the content. Moderate levels of research done to support content. Little research conducted to support content. Factual accuracies are questionable. No research done to support content. No specific details or facts given. Correct application of economic concepts 25% Conclusions, inferences, and analyses are consistent with facts
  • 4. as well as economic concepts and theory. Conclusions, inferences, and analyses are somewhat consistent with economic theory and concepts. Many inconsistences with economic theory and concepts. Numerous inconsistencies with facts and economic theory and concepts.