1. Effective Web Presence
FOR VICTORIA MEMORIAL
CONFIDENTIAL
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Our aim is to transfer our knowledge to you as a web-effectiveness
agency* – so that you can benefit from a web presence that is
- aligned with your overall vision,
- is best in class, and
- delivers on the needs of visitors and other stakeholders.
This presentation is our vision of the new and effective web presence
for Victoria Memorial.
*We understand the unique needs of Communications in the digital space, and
work with some of the leading brands and organisations in India.
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Victoria Memorial

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To inform and build credibility
To build image
To aid ticket sales
Provide smooth, uninterrupted, quick, device independent, search-
friendly user experience
To ease website management, and expandability (if needed in the
future)
© On Route 33 Digital Pvt LtdCONFIDENTIAL
Key Goals

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References
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References
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Web presence of some of the most visited
landmarks from around the world:

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References
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References
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References
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References
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References
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We see the best momument sites ,
and . Following, acccording to us should be all
that new and effective Victoria Memorial corporate website should be
doing (following slides contain detailed information on each):
Metrices
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A well constructed web estate on Victoria Memorial’s website will be
.
We look at on the new and effective site, with a
: offering anything else risks losing or confusing
visitors.
Our goal will be to ensure
The drop down navigation on the current website is very confusing ,
unintuitive, time consuming and dated.
Construction
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A well constructed web estate should make .
Our aim will be to make web technology an , and not a
hinderance.
We see making an to
- erase all limitations in order to be easily accessible across all web-
touchpoints (web, mobile, tablets)
- enable user-interactivity
- make two-way communication possible
- make it easily visible in search (Search engine friendliness)
Construction
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Feature rich and expandable CMS
Responsive design framework & customisation
Cross-browser compatibility
Search engine friendly features
Lean & fast
Commercial extensions
Premium support
Construction
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- An effective communications website will give Victoria Memorial the
ability to
We will examine how well and creatively we can explore the opprtunity,
and in a way appropriate for Victoria Memorial.
Message
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Many people who will visit Victoria Memorial website will use it simply as
a
.
What will matter for us is, how appropriately:
- we can considers the needs of the visitors - easily getting the relevant
information and getting in touch with the right person(s), if required
- the needs of Victoria Memorial – ensuring all visitors get the
information they are looking for – online, and just in case they don’t, no
incoming communication is lost/ delayed
Contact
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Victoria Memorial should be counting on a
or arriving at their official website.
Our focus will be on Victoria Memorial site
–
- how well it helps them complete their “journeys”
- how good the information is, and
- if it is clear how well it tells them what to do next
Serving Visitors
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We see the new official website for Victoria Memorial as a place where
Victoria Memorial can , to both a
national and international audience.
This is more important keeping in mind the historical relevance of a
monument like Victoria Memorial to India and the Commonwealth and
the following groups of users:
- Researchers
- Historians
- Children
- Culture groups
- Students
Serving Society
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An effective official website for Victoria Memorial will cater to the
:
- the news release service and archiving (for news and events)
- the ready availability of good quality contact information
- the range of background about the monument and its events, and
- the provision of publication- quality imagery
Serving the Media
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Jobseekers and Vendors consistently constitute
to most websites like these. It will pay to serve this visitor group
effectively.
We see the Jobseekers & Vendors coming in to:
- search immediate vacancies
- research Victoria Memorial as a potential employer.
- know about latest Tendors to apply for
Serving Jobseekers & Vendors
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We would recommend that the pages on the new Victoria Memorial
website be sectionised for easy navigation and comprehension. The
current website structure is very confusing, to say the least.
A new and detailed user-friendly sitemap will be created once the team
at Victoria Memorial decides to work with us on the project.
Sitemap
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The platform we would be using is WordPress. WordPress has turned
from a simple blog application to a feature-rich and expandable CMS. It
will give you the many advantages, some of which are mentioned below.
Feature rich, expandable and easy to use CMS
Responsive design framework & customisation
Search engine friendly features
Lean & fast
More than just a static website*
Our expertise with custom WordPress development
*In today’s social world, we need more than just a static website. Having
WordPress helps keep the interaction with your customers social, via blog posts,
share features, etc
Technology
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Web presence of some of the most visited landmarks from around the
world:
http://www.tour-eiffel.fr/
http://www.londoneye.com/
http://www.sydneyoperahouse.com/homepage.aspx
http://whc.unesco.org/en/list/945/
http://www.the-colosseum.net/idx-en.htm
http://www.mutianyugreatwall.com/mty_3/index_EN.asp
http://www.corcovado.com.br/ingles/index.html
http://www.mutianyugreatwall.com/mty_3/index_EN.asp
Additionally, we studied the online presence of many other leading
tourist destinations/ historical monuments.
References
© On Route 33 Digital Pvt LtdCONFIDENTIAL

26. The route less taken
We are ; a , empowering leading
brands through the use of internet, by following the .
We make possible by the of the
, viz websites, social media, search engine
optimisation/ marketing, display advertising, et al.
Our are , and take a
; an approach which may span many different areas of
digital.
We in the digital space, and
work with some of the leading Corp Comm teams in India, including
Castrol India, Colgate Palmolive, The British Council, amongst others.
Some words about us
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of the corporate/customer facing websites,
campaign and product microsites, apps for various platforms
using creative emailers and rich media
creatives
using display ad campaigns, email
campaigns, custom social media campaigns
using SEM & SEO
on social platforms and custom web-
properties
What else can we do for you
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Connect with us
To , and to be our on , the
, please speak to:
Director of Possibilities
e: moksh@route33.in
m:
w: www.route33.in (an elaborate website is in the pipeline)
p: pinterest.com/route33
corporate presentation:
http://issuu.com/route33/docs/route33_companyprofile_walkthrougho
_1039d89ce38b1b

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please immediately delete it and notify the sender. Also, if you are not the
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or any accompanying document is strictly prohibited and is unlawful. The
contents of this presentation may not necessarily represent the views or
policies of On Route 33 Digital Private Limited.
DISCLAIMER:
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