10. User Feed-Back
• User feedback is based on a live focus group
conducted to find out strength and
weaknesses of the product with the following
Objectives:
11. Objectives Continued
1. Define most relevant categories and rate
levels of importance/interest
2. Determine how LiveExp service can create an
online community experience
3. Determine level of trust of utilizing an online
service for expert advice
4. Analyze methods of interation; obtain
feedback from live web verse e-mail
5. Determine most effective media for
marketing LiveEXP website
12. Findings
1. Health & Medical, Computer, Home
2. Create an online social experience
3. Mid-Low level of trust
4. Live Web
5. Social Media, Online Channels
13. Face to Face Findings
• Concerns
– Security
– Why use LiveExp over typical search engine
– Validity of experts
– Regulatory issues
– Issues with employement
14. Face to Face Findings Continued
• Opportunity/Excitement
– Ability to make additional income
– Interest in new medium
– Like the ability to buy products through site
– Interested in learning more about service