2. Agenda Introduction Social Media Defined Social Networking Defined Identity Status Power Past of Social Networking Growth of Social Networking Present of Social Networking Future of Social Networking Conclusion
3. SOCIAL MEDIA “A media for social interaction”(Wikipedia,2011) “Use of web based and mobile technologies into interactive dialogue” (Wikipedia, 2011) “A type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content” (Ward, 2000)
5. Social Networking Service “An online service that focuses on building and reflecting of socialnetworks or social relations among people, who share interests and/or activities” (Wikipedia,2011) Facebook- General Buzznet- Music and pop-culture Classmates.com- school Facers.com- British teens Library Thing- Book lovers
6. Identity Users social networking identity will become their universal identity “Your online profile will become your greatest asset”(Poston,2009) Profiles will be used as an online resume Need to know basis information will no longer be acceptable (Poston,2009) (Thangarajah,2009)
7. Status Status changes by 2020 in Social Networking People will start to seek out their “High Status” in another form More elite, invitation only social networking sites will be on the rise Networking needs change to gain a higher social status
8. Status Status “needs” fall under Maslow’s Hierarchy of Human Needs (The Goal focused way, 2010)
9. Power Consumers/ Users of social networking will have all the power Voices will be heard to prevent Exit Users will continue to seek power in relationships Business worlds are changing to horizontal hierarchy's rather than vertical A power struggle between “professionals” and “amateurs” will continue (Vector Stock, 2009)
10. Past of Social Networking Was not considered to be taken seriously as a safe and successful networking tool People thought who is really going to look at my profile? who will I actually know on this site? It was considered unsafe to post personal information online or to communicate with people online
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12. Present of Social Networking Facebook, Twitter, YouTube, Blogs Social Networking is an “open profile” to our lives Many people are not private or concerned about networking Networking is viewed as a positive form of communication (The next web,2011)
13. present Corporations, Politicians Stephen Harper, Advertising and Marketing firms are networking Social networking is now mobile through cell phones (Low, 2008)
14. Future of Social Networking “Social Networks will be like air” (Li,2010) Profiles will be Universal Identities Convenience of networking will improve Users will be able to access different networking accounts through one “social graph” (Li,2010)
15. Future continued Networking activities will expand- shopping on facebook A business model where social influence defines marketing value Online security measures will continue to improve and adapt to internet innovations(Graff,2002) Identity theft consequences and laws will be in effect
16. Conclusion Social Networking has grown and developed into a universal communication thread The growth of social networking can be compared to the growth of the automobile industry and technology Cars were once used for a quick trip > Now used by many for more than an hour a day When Social networking was introduced email was used frequently> Now profiles are shared and medias are logged into multiple times a day
17. Conclusion continued Horse and buggy > A luxury item> Common mode of transportation > Transformed into a “green” & environmentally friendly form of quick transportation. Social Networking > A luxury for internet users> Introduced with basics (MSN)> Classmates.com> Internet use grew > Social media now a normal form of communication Social Networking has many areas to grow and develop
18. “Social Networks will be like Air” (Li,2010) To read the full article by Charlene Li about how Social Networks will be like Air click HERE
