A thirty minute talk to the International Journal of Market Research audience on Co creation.

1. Listening to the Future Roy Langmaid

2. Roy Langmaid Nicky Forsythe Mac Andrews

3. Early Experiences Matter

4. “ I have found it of immense value to allow myself to understand other people. To do this I have had to learn to listen to them and face the risk that I might, myself be changed by listening.”

5. Working at relational depth Empathy Unconditional positive regard Dependably real CORE CONDITIONS

6. Listening has character

7. The myth of the open mind

8. Background Commentary

9. Foreground communication

10. About Closure & Confirmation For Safety Elements of Background Commentary  What I think about you! Not to you!  Give me the answer  Don’t upset anyone

11. Putting the Past behind us

12. Listening for possibility

13. prospective mind . Co-creation describes a collaborative, inventive style of work, where customers and staff work together to create breakthroughs in products and services. In our expression of this work, we focus on the creative element and the engagement of the

14. INSERT MARTIN LUTHER KING CLIP

15. Persistence and penetration of culture Inside culture, words and actions become inseparable.” “

16. Invitation Creating relation-ships Creating safety Putting the past behind us Creating the future Completion / creating a structure for fulfilment Creating a micro-culture

17. Everyone is creative . The magic of co-creation resides in interrupting the routine, the normal: in creating a culture where the usual does not apply. Here we get to ‘do ourselves differently’ and that is what leads to new possibilities!

18. Elements of micro-culture Invitation Come and help us invent the future of flying.” “

19. Name the possibility Let people know what is expected Make it as personal as possible Give examples of the style of work Be clear that refusal carries no cost Elements of a Powerful Invitation

20. Elements of micro-culture Creating relationships

21. The 4 primary levels of relationships Professional Transaction based agenda – impersonal and emotion free . Competence and qualification are issues. People hide messy feelings and reactions and repress them in others “let’s keep this professional.” Public Popularity and belonging agenda – social face , the one that wins within desired circle – tends to be about fun, entertainment, attraction. Light relationship, nothing “heavy”. Personal Human agenda – anything deemed to be important common human experience, shared emotions, likes and dislikes,matters of importance are exchanged. Dialogue can switch quickly from Public to Personal if safe. Private Secrets attached to bigger emotions - anger, sadness, envy, fear that are not deemed suitable for public showing. These are usually hidden in pro or semi-pro exchanges

22. Elements of micro-culture Creating safety No cutting off other people’s heads to make yourself look taller!” “

23. Elements of micro-culture Putting the Past Behind Us Telling our stories and noticing the past in the future.” “

24. Elements of micro-culture Creating the future N.B.The Fifth step!!! A future that inspires, moves and touches people.” “

25. Elements of micro-culture Completion Creating a structure for fulfilment. Building the receiver” “

26. No-one hears the creation in co-creation

28. Csikszentmihaly

30. Art-from-within Tantrum Two chair work Gossip Game Yes But,Yes And Improvisation Spirit Walk Creative Visualisation Social Dreaming Therapy Make a Gang Role play, Role Reversal Look how far we’ve come!

32. 8 You need to enroll your sponsor/client before, during and after the live work 1 To invent new futures you must put the past behind you 2 This past is a mixture of personal history and cultural norms 3 There are no open minds 4 Co-creation involves a diverse group, but is fundamentally a process of interrupting routines, norms and the status quo – creating a micro culture 5 Everyone needs to have a sense of the p rimary task : the possibility we’re working on 6 There are a series of key preparatory steps : invitation, creating relationships, creating safety, putting the past behind you 7 These are followed by creative exercises facilitated by people who appreciate the boundaries and needs of an environment rich in possibility

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34. Thank you for listening!