Facebook; Social Media For Your Organization; IT Canada conference
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How to use Facebook for your organization
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Facebook; Social Media For Your Organization; IT Canada conference
- 1. Thursday, March 27, 2010 “ Leveraging Facebook for your Organization” Session 4A; Roy Pereira @ Shiny Agency
- 4. Some of Our Facebook Campaigns
- 6. Facebook’s Growth Monthly Active Users (M) 100 million via mobile
- 8. Canada on Facebook Source: FacebookSocialAds, Jan, 2010 Canada: 15 million users British Columbia: 14% Alberta: 11% Saskatchewan: 3% Manitoba: 3% Ontario: 40% Quebec: 19% The Maritimes: 8% The Territories: 0%
- 9. Canadian Demographics Source: FacebookSocialAds, Jan, 2010
- 10. Facebook Around the World Source: Facebook, Dec 2009 Rank Country Number of Facebook users 12 month growth % 6 month growth % 1 USA 101,303,240 140.8% 46.0% 2 UK 22,625,300 51.5% 20.9% 3 Turkey 16,943,780 113.6% 36.8% 4 Indonesia 14,681,580 1536.7% 126% 5 France 14,290,700 117% 32.6% 6 Canada 14,228,460 31% 19% 7 Italy 13,272,760 137.6% 30% 8 Philippines 8,387,560 2046.8% 208.4% 9 Spain 7,701,200 196.7% 33.4% 10 Australia 7,611,920 75.8% 25.7%
- 12. What is on your mind? What are your friends up to? On-the-fly conversations This is what it is all about! Get Involved
- 13. Your digital life Photos are the #1 activity Wow, lots of personal info…
- 14. More photos on Facebook than next 5 nearest competitors
- 15. Lots of Fans Great Communication Channel
- 16. 85 million monthly active users play FarmVille
- 17. Facebook Outside of Facebook.com
- 18. Facebook’s “Like” Takes Over the World
- 19. Not Just On the Web
- 20. FACEBOOK PAGES
- 22. Get Fans Send Updates Custom Tab Get Feedback
- 23. Most Popular Facebook Pages Source: Facebook, Jan 2010 Rank Facebook Fan Page Name Number of Facebook Fans 1 Michael Jackson 10,551,163 2 Vin Diesel 7,232,745 3 Barack Obama 7,095,229 4 Facebook 6,662,703 5 Mafia Wars 6,426,482 6 Texas Hold'em Poker 5,848,694 7 Megan Fox 5,357,269 8 Starbucks 5,331,423 9 Lady Gaga 4,711,581 10 RIP Michael Jackson (We Miss You) 4,695,522
- 24. Non-Commercial Fan Pages Source: Facebook, Jan 2010 Rank Facebook Fan Page Name Number of Facebook Fans 11 I love Sleep 4,682,956 12 Pizza 4,643,720 16 I need a vacation!!! 4,385,918 18 I really hate slow computers 4,016,919 20 I hate waking up during a good dream and it won't come back! 3,835,373 22 I don't get enough sleep because I stay up late for no reason 3,170,874 27 Randomely laughing because you remembered something funny 3,331,980 28 Random laughter when remembering something 3,326,008 30 Pizza 3,306,364
- 26. “Applications” in Fan Pages
- 27. Understand Who Your Fans Are
- 37. Only pay per click!
- 39. Facebook Privacy (2005) http://mattmckeon.com/facebook-privacy/
- 40. Facebook Privacy (April 2010) http://mattmckeon.com/facebook-privacy/
- 41. Roy Pereira [email_address] www.ShinyAgency.com
Notas del editor
- Intensity Index Leads… Rank Leads by Engagement Intensity and Demographic Profile Enable Pursuit With Insight That Fosters a Dialogue not a Monologue Turn Points of Contact into Points of Value Build Lead Generation Program Visibility Expand Initial Leads that Need More Time into Nurture-to-Harvest Opportunities