Everybody wants to contact real influencers using social media, yet, most people don't succeed just because they don't do a few simple things. This presentation is about those simple things For more: http://roy.roypovarchik.com

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@roypovar

3. Who’s an influencer
How to find influencers
How to recognize influencers

4. Who’s an influencer?

5. People your target audience:
Read
Share
Respect
Listens to

6. How do we know where to look for them?

7. Buyer’s persona:
Types of websites
Preferred social networks
Professional literature

8. How to recognize influencers

9. Google: top lists
# Twitter followers
Blog comments / Shares
Mentions
References

10. Create a spreadsheet:
Influencer’s name
Twitter Bio
Website URL
Blog URL
Email Address
Twitter Handle
LinkedIn URL

11. 8
ways to contact influencers

12. Engage on Twitter:
See what they’re talking about and start a direct
conversation

13. Top lists blogpost
Write a top-influencer post, mention them and then
make sure they know about it via Twitter or Email

14. Referrals
Write an article using their post as a resource and then
notify them

15. Comment on their blog
Everybody loves comments.
Everybody notice comments

16. Interviews
Do an interview with the influencer on your blog.
Make it easy to answer with interesting questions you
know fit the influencer’s agenda.

17. An extended version / different angle on their
posts
Write a post that extends on a topic they wrote
about and share it with them via Twitter and Email

18. Featured articles
Write an article about the influencers. Find the
angle that is both useful and valuable

19. Trending topics
See what the influencer is talking about and write
content that you know will interest him

20. Share their article and mention
“Great post by @influencer - ….”

21. Send email
Simple as that. Send an email thanking him for his
influence on your work. That’s it.

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