roypovarchik.com
@roypovar

Who’s an influencer
How to find influencers
How to recognize influencers

Who’s an influencer?

People your target audience:
Read
Share
Respect
Listens to

How do we know where to look for them?

Buyer’s persona:
Types of websites
Preferred social networks
Professional literature

How to recognize influencers

Google: top lists
# Twitter followers
Blog comments / Shares
Mentions
References

Create a spreadsheet:
Influencer’s name
Twitter Bio
Website URL
Blog URL
Email Address
Twitter Handle
LinkedIn URL

8
ways to contact influencers

Engage on Twitter:
See what they’re talking about and start a direct
conversation

Top lists blogpost
Write a top-influencer post, mention them and then
make sure they know about it via Twitter or Email

Referrals
Write an article using their post as a resource and then
notify them

Comment on their blog
Everybody loves comments.
Everybody notice comments

Interviews
Do an interview with the influencer on your blog.
Make it easy to answer with interesting questions you
know fit the influencer’s agenda.

An extended version / different angle on their
posts
Write a post that extends on a topic they wrote
about and share it with them via Twitter and Email

Featured articles
Write an article about the influencers. Find the
angle that is both useful and valuable

Trending topics
See what the influencer is talking about and write
content that you know will interest him

Share their article and mention
“Great post by @influencer - ….”

Send email
Simple as that. Send an email thanking him for his
influence on your work. That’s it.

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@roypovar

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