1. Building the World’s Largest OTT Platform

2. 2
A Growing Market, Rapid Adoption Rates
Worldwide Mobile VoIP Revenue Worldwide Mobile VoIP Subscribers

3. 3
Fight Back; Re-engage With Your Users
• OTT will cost operators an est. $14
billion in lost revenues in 2015, up
by 26% from 2014
• In a some markets voice $ have
fallen to below 60% vs. 5 years ago
• Social media, IM and VoIP
substitution are the primary culprits
of lost revenue WhatsApp now 50% bigger than global SMS
WhatsApp now doing 30bn messages/day – global SMS is ~20bn

4. 4
Carrier OTT On the Rise
• Open to any user
• P2P: voice calls,
text & picture messaging
• Telephony: bundled PSTN
calls for Swisscom users,
call packages for sale for
guest users
• Open to any user
• P2P: voice calls,
text & picture messaging
• Telephony: roaming plans for
Orange users, LibonOut
plans for guests
• O2 UK users only
• No P2P services
• Telephony-only play
• “Take your number
with you on up to 5
devices”
• Incoming & outgoing
calls & SMS
• Bouygues users only
• No P2P services
• Telephony-only play
• Launched as roaming service
• Roadmap to comprehensive
“virtual phone” multi-device
solution
“Those not embarking on carrier OTT plays may find themselves
challenged by the new communications industry paradigm.”
Juniper Research – Future Voice Strategies, Jan 2014
• Open to any user
• P2P: voice calls,
text & picture messaging
• Telephony: bundled PSTN,
content, calls for
international calls, packages
for sale for all Expatriate
users

5. 5
• White-labeled, on the Cloud RTC solution for carriers
• Quick time-to-market and effortless integration
• Open to 3rd party services via WebRTC or native SDK
• No CAPEX, pay-as-you-grow pricing model
VOICE, VIDEO, CHAT FRINGOUT FRING ALLIANCE BUILT ON KANDY

6. 6
fring Deployments
Worldwide

7. 7
PaaS Snippets via APIs & SDKs
Because your business needs are yours

8. KandyBuilt with Kandy
Cloud
Infrastructure
Consumption FacilitiesOrder and Activation Facilities
API Authentication, Throttling, and Logging
Usage based Policy and Billing
Kandy.io Your Services, Apps and Solutions
Web SDK
Service Provider Interfaces
Kandy APIs
Management SDK Mobile SDK
Your Portals
Call Control
WebRTC
Voice/Video
Conferencing
Collaboration
Messaging,
SMS
App
Management, Policy and Orchestration
User Management and Reporting
Media
Transcoder
Media Server
Voice/Video Calls Rich Messaging Content Sharing
Presence
Device
Control
Content Store
User Mgnt. &
Provisioning
History
ManagementServicesComponents
Service
Control
Service
Accounting
Event
Notification
SBC Firewall
Address
Book
Service
Monitoring
Billing
Architecture

9. 9
Charter Members Benefits
• Charter Alliance Members will become equity
owners in the fring Alliance
• Charter members define roadmap, features, inflows
investment in deployment, quality, R&D and
marketing
• Participants have complete freedom to market the
service offering that best fits their market and
customer base
• Pricing models and derivative service offerings are
purely at the discretion of each member
• Active Members (those with active subscribers on
the system) will also have ownership in the fring
Alliance

10. 10
It’s about the user
experience

11. 11
An OTT User’s Experience
Voice, Video, BreakIN/BreakOUT
Multi Party Voice & Video
Rich Messaging, BreakIN/ BreakOUT
Location, File & Screen Sharing
Any screen, Any network, Any
Connected device

12. 12
Core Paradigm Shift
Business is driven by business, product
& marketing – not by engineering
Time to market is weeks – not years
No upfront investment wanted
Outcomes trump technology

13. 13
Federation, federation, federation…

14. 14
• Create the largest carrier / OTT user
base in the world
• Your user, your brand, your billing
…now also federated
• Enabling RTC cross any network & device
• Ownership in OTT roadmap, innovation &
TTM driving valuation for it’s members
The fring Alliance Has the Potential to Reach
6 Billion Active OTT Subscribers
Join Us in Creating the Largest RTC federation in the World
600M
468M
300M
500M
85M
150M
170M
38M
284M
50M
176M

15. 15
• fring Alliance includes actual
ownership for its members
• Members maintain freedom to
market and price as their business
requires
• Features and packages are purely
at the discretion of each member
Business Model Innovation

16. 16
• Connect your RCS via NNI to
any devices and networks
• Lead OTT features & roadmap
with Quick time-to-market and
easy integration
• Take your brand to beyond
phones ..to PC, tablets and Set
top boxes
Bring To Market Your RCS Investment Today

17. 17
• fring alliance is build on KANDY, driven
and operated by hardcore OTT team
Proven Technology, Aggressive Roadmap
• Backed by
GENBAND’s
telco-grade
products and
experience
supporting
hundreds of
millions of
users worldwide

18. 18
1. Drive, develop & innovate features and
experience in the RTC internet application world
2. Optimize operational cost and bring business
opportunities for alliance members
3. Facilitate the adoption of new features and best
practices cross members
4. Support worldwide marketing efforts
Our Commitment

19. 19

20. 20
Benefits Summary
• Immediately create the largest OTT network in
the world to compete with WhatsApp and
other stand alone OTT
• Participate in exploding OTT real time
communications market in months, not years
• Obtain RCS-like features immediately at less
much less cost
• Create value through equity ownership
• Plug into a proven state-of-the-art user
experience
• Brand and market in alignment with your
business goals
• Generate subscriber revenue with new
applications and “software margins”

21. 21
Newco Company Structure
fring Alliance (Newco)
GENBAND
51%
Alliance Members
49%
Charter
Members
25%
Active Subs -
All Members
24%

22. 22
Meet Us In Istanbul