Intro Course Online Sales & Marketing - Part2

And what are they doing online?

In the old days we met each other on the street now we call this ‘Social Media’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs Customer content - Txt ,[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasts and how they work Pod (iPod) + broadcast = Podcast

Podcast of every topic thinkable Number of Podcast more then all radio stations in the world Radio stations took 100 years to get to the current number, Podcasts did this in 2 years...

You Tube Customer content - Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Photo sharing Customer content – Photo’s ,[object Object],[object Object],[object Object],3,567 photo’s uploaded last minute

Connect ,[object Object],[object Object],[object Object],[object Object]

Connect via Facebook, Hyves etc 147,420 members in Holland 34 events next week 359 discussion topics 2125 wall posts

Connect via Digg, Facebook, Hyves etc 147,420 members in Holland 34 events next week 359 discussion topics 2125 wall posts

but facebook is in declining demand (it’s said that people are getting cautious of sharing material that can be held against them injob interviews or in court)

And besides Digg we have Mixx,

Yahoo starting with a similar thing in March 2008...

Mobile text messaging from mobile to web and web to mobile phone to phone

Twitter micro blogging ,[object Object],[object Object],[object Object],[object Object],[object Object]

Twitxr photoblogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Collaborate/Co-Create ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mash-up ,[object Object],[object Object],Combined

Crowdsourcing ,[object Object],[object Object],[object Object]

Collect and Categorize ,[object Object],[object Object],[object Object]

Tagging, Social Bookmarking, Search Engines Blue Dot BookmarkSync del.icio.us Digg Diigo Furl GiveALink.org Ma.gnolia My Web Mixx Newsvine Propeller.com Reddit Simpy SiteBar StumbleUpon Fark Social Book marking Found a person you like or shares the same hobby? See what he or she has recommended

Collective Wisdom ,[object Object],[object Object],[object Object]

Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customization ,[object Object],[object Object],[object Object]

RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Every Customer is a ....Publisher

You Tube films seen more than network video

And it is getting difficult to reach the customer with traditional media

To sum up.... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The evolution in buzz words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Old 4 P concept 4Ps Value Creator Customer

New Paradigma 4Ps Your Product or Service Customer Product Brand

OUT ,[object Object],[object Object],[object Object],[object Object]

Links of Nodes spread your message NETWORK A NETWORK B NODE TRUSTED CHANNEL

Power of the few 10% influence purchasing behavior of other 90%

...so 91% likely to buy on recommendation

Your reach is wide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

That wide reach fuel diffusion for a marketer ,[object Object],[object Object],[object Object],[object Object]

Word of Mouth marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s about Social Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Path of the transformation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Laat me helpen jouw firma op de online ladder te krijgen Rudolph Regter Director Cross Media [email_address] [email_address]

Online sales process Attention, Interest, Desire, Action Komen Kijken Kiezen Kopen (terug) Komen Komen # bezoekers op de website Kijken # bezoekers dat bepaalde website onderdelen bezoekt Kiezen # bezoekers dat het product ‘in het mandje doet’ Kopen # bezoekers dat het product daadwerkelijk koopt = betaalt (terug)Komen # herhalingskopers

Intro Course Online Sales & Marketing - Part2

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Intro Course Online Sales & Marketing - Part2