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President & founder of Teleshuttle, Reisman has decades of experience innovating in digital media industries. He has managed & consulted for corporations of all sizes, developed a variety of pioneering online services, & holds over 50 patents now licensed by over 200 companies to serve billions of users. Reisman’s recent work has been on development of FairPay, a radical approach to revenue & pricing for digital media content, and the subject of his new book. FairPay develops a buyer reputation based on Internet feedback, to go beyond "freemium," to an adaptive hybrid of free & paid content. FairPay responds to the failure of the invisible hand of classical economics & pricing to deal ef...