Innovation and Creativity

1. How Not to Kill
Creativity?
Teresa Amabile

2. To be creative an idea
must be appropriate-
useful and actionable.
Teresa Amabile

3. Amabile’s Model for Creativity

4. Creativity
• Expertise
★ knowledge
• Motivation
★ why we engage?
• Creative thinking
★ upend the status quo
★ imaginative

5. Expertise and creative thinking are
an individual’s raw materials

6. Motivation is what someone actually
will do.

7. Motivation
• Intrinsic
★ When people are intrinsically motivated,
they engage in their work for the
challenge and enjoyment of it.
• Extrinsic

8. Six Tasks to Enhance
Creativity
• Challenge
• Freedom
• Resources
• Work-group features
• Supervisory encouragement
• Organizational support

9. Challenge
Match people with
assignments that fit
their developmental
readiness.

10. Freedom
People will be more
creative if you give them
freedom to decide how
to climb a mountain.

11. Resources
Time and Money!
Creativity takes time & has a
cost associated with it.

12. Work-Group
Features
Building teams that come up with creative ideas,
requires careful attention to the design of teams.

13. Supervisory
Encouragement
We have to feel as though our
work matters to the institution
or a group of people. Trust leads
to success!

14. Organizational Support
Creativity is enhanced when
the whole organization
supports creative endeavors
of individuals.

15. “We have to make a conscious effort to
support creativity. The result could be
a truly innovative (school) where
creativity doesn’t just survive it thrives.”
Teresa Amabile