My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results. Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results. Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.

1. Leveraging Your Business Initiatives via Social Media Outreach, Lead
Generation and Competitive Intelligence
The companies that perform best over time build a social purpose into their operations that is
as important as their economic purpose. —Harvard Business Review
Summary
A new in-depth study by the McKinsey Global Institute indicates an estimated annual $900
billion to $1.3 trillion of business value can be unlocked through the use of social technologies.
The reason most people don’t get the results they are looking for with Social Media is because
they go about it the wrong way. “80 percent of marketers incorrectly begin with tactics instead
of goals.” -eMarketer Report. My clients share similar concerns with me everyday. And the
success of your initiatives is determined by the clarity, volume, velocity and frequency in how
and who you share with.
Businesses that have adopted social media strategies are realizing that obtaining the results
they want will take more time than they anticipate. And most businesses find they don't know
which tools to use or how to effectively utilize them. Businesses today must engage proven
expertise that will work with the current infrastructure to ensure achievable results. It takes a
unique blend of expertise and experience that will drive expected results.
Many benefits can be a result from properly implemented and maintained social media
engagements. Here are some of the more critical areas where I am able to leverage my social
media skills for your efforts.
* Building Your Company/Community Brand
* Increased Website Traffic and Inquiries

2. * Engagement Campaigns
* Pre-qualified Prospects
* Increased Sales
* Customer Feedback
* Recruitment
* Reputation Management
* Competitive Intelligence
“In 2013, what are companies focusing on?... The #1 initiative is now online communities”
―Michael Fauscette Analyst IDC
Scope of Work (including, but not limited to)
● Engage and interact with targeted Professional Groups/Communities/Pages
● Promote existing company and industry-related content
● Connect and Engage with qualified contacts via Social Media
● Contribute relevant content via Groups, Communities and Q&A
● Listen, Create and deliver content that responds to inquiries
● Track and Monitor inbound activity and Company mentions
● Identify and deliver qualified leads and partnership opportunities
● Use social media monitoring tools to evaluate positioning relevance and participation
● Implement and manage Facebook Ads, Promoted Twitter feeds, LinkedIn Ads, Google
Adwords and leverage Cause Marketing campaigns.
● Integrate SEO, web development efforts and email campaigns.
● SPAM is more intrusive than ever. Report, Escalate and Remove abusive online
behavior.
● Justify not just the progress but the ROI when many are still in a highly fluid and
experimental state.
● Select on-site locations for events and fill it with pre-qualified attendees.
● Train the company on social media, social business and social processes.
● Educate legal, HR and compliance groups about the dynamics and specifics of online
social environments.
● Help you see the opportunities and identify trends and patterns that social media
approaches might bring to specific initiatives and long-term objectives.

3. Definitions
a Social Media Outreach Consultant: Is the person/company representing (Client)
to the end user community for the purposes of promoting (Client) content via
social media outlets such as LinkedIn, Facebook, Twitter, and other outlets
agreed.
b Prospect: is an individual, group, community or business that (Client) has
identified as a target audience.
c Services are, but not limited to, blogging, webinars, conference calls, event
participation and other media content services.
Services and Pricing ― Based upon scope of work required and time dedicated to client. Any
material costs are to be determined at time of engagement. Looking for a consultation session?
I’ll share my 9+ years of time-tested valuable tips and strategies for your initiatives via
search/social media and technology-driven solutions beginning with a one-hour session. Should
you decide to retain my services, I’ll apply this payment to any further engagements » $200
Introductory Session
Local Search Listings ― By creating and optimizing local search (SEO) listings, businesses can
have greater control over how they appear in local search results. Let’s discuss which plan will
work best for your business.
Time for Services – Social Media Consultant agrees and understands that the time required for
such services will vary, but Social Media Consultant agrees to contact (Client), as needed, such

4. that (Client) can effectively direct and define expectations with social media outreach
initiatives.
The secret of promotion in the age of social media isn't to promote yourself. It's to promote
others. ―Tim O’Reilly
I look forward to demonstrating more than 9 years of proven expertise that will enable your
business initiatives to capture online attention that will lead to market share. Please contact me
today to discuss your requirements.
Sincerely,
Richard Sink
Founder @ Critical Connections
949-226-9844
rsink@critical-connections.net
LinkedIn Profile
Facebook Page
Pinterest
Google+
Twitter
Skype: richard_sink
More than Marketing, it's about Engagement!
Additional References:
101 examples of social business return on investment - roughly 60% revenue generation and
40% cost reduction. Each example lists brand, activity, and source + year.
A survey of 329 senior executives found that the vast majority of companies who had invested
in social media saw a positive shift in their bottom line as a result.
Building Your Brand On LinkedIn
How Social Media Boosts Search Rankings (Infographic)
Social Media Consultant - Is there a market for this profession?
To Monetize Social Media, Humanize It
Should You Outsource Your Social Media Expertise?
Why Your Business Must Go Social?
Google Analytics Now Connects Social Marketing With The Bottom Line
Social Media’s Value as Research Tool
Why Social Marketing Is So Hard
Social Media Is Taking Over Search & SEO
Is Social Media Free?

5. How I Leveraged LinkedIn to Create a 7-Figure Business In Three Years
Social Media Marketing for Startups
Business Objectives, Not “Likes,” Should Drive Social Content Optimization
The Ingredients That Give You That Social Advantage
Choose Your Social Business Strategy Before Your Tools
The Collaborative Revolution Is Coming
How Should Salespeople Use Social Media?
Top Tips On Posting And Responding In Social Media
Use Social Media to Partner with Customers and Improve Service
The Rules of Social Media - #1 Cooperation
Social Media's Impact on B2B Technology Decision Making
It's Not About You: The Truth About Social Media Marketing
Social Media Cheat Sheet [Infographic]
Social Business Is For Job Creators
New Data on Social Business: Communities Are the #1 Initiative in 2013
How Does Social Media Affect Purchase Decisions?