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3-D MOVIE THEATER MARKETING| THE 8 CEO PERSONALITY QUIZ | AUSTRALIAN WINE FROM KANSAS




K C              B U S I N E S S                                           KCBcentral.com




                                                      LOCAL OIL WILDCATTER PROSPECTS
                                                                  FOR RESERVES WORTH
                                                          BILLIONS IN CENTRAL AMERICA
                                                                            | PG. 48 |
MAY 2008 $4.95


                    PRICE-FIXING ON THE RAILROADS
                    | PG. 52 |

                    KC ADVERTISERS STRUGGLE
                    WITH THE TIVO EFFECT
                    | PG. 37 |
103 RD AND
          STATE LINE
          816-943-7000
          MB-KC.COM




                         WHEN ONLY ONE CAR WILL DO.
                         DON’T LET ONLY ONE PRICE DO.
                         You already have your mind set on a Mercedes-Benz, but that doesn’t
                         mean you have to settle for just one dealer. Before you buy, let us
                         make you an offer. Mercedes-Benz of Kansas City – The official, other
                         Mercedes-Benz dealer in Kansas City.




                                                                  C-CLASS




                                                                   GL




S-CLASS
“Wellness has to be a solution for the future. There aren’t many
                                                                                  other answers to escalating premiums. We also know that healthy
                                                                                  employees are happier and more productive. More significantly,
                                                                                  we appreciate the immeasurable human value in discovering even
                                                                                  one, two or three serious health conditions before it’s too late.”

                                                                                  Bill Morrison, Executive Vice President
                                                                                  Automobile Dealers Association of Greater Kansas City




                 Area Auto Dealers Steer Wellness to
                     Drive Down Health Costs.
              T    he Automobile Dealers Association of Greater
                   Kansas City believes strongly in the importance
              of health screenings, early detection and prevention.
                                                                       of employees benefited from on-site, diagnostic health
                                                                       screenings scheduled and arranged at their conve-
                                                                       nience. A variety of health improvement classes are
              So they urged members of their Health & Welfare          now also being offered to any interested employees.
              Trust to achieve at least 75 percent employee partici-       No other health plan offers a program as exten-
              pation in Blue Cross and Blue Shield of Kansas City’s    sive, convenient, personalized or hands-on as this
              A Healthier You program by offering each member a        to improve employees’ health and employers’ costs.
              5 percent premium discount incentive.                    So choose Blue for A Healthier You.
                  It was an overwhelming success. Ninety percent
              of the dealerships earned the discount and hundreds                       816 -360-1000 • bcbskc.com




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                                               48
                                                    KC Oil Widcatter Heads South
                                                    Jim “Blacky” Pryor is the last of a dying breed. He’s an oil wildcatter.
                                                    For years, he has explored untapped reservoirs of black gold,

                                                    scanning the Midwest for the next big gusher. These days, Pryor

                                                    spends his time prospecting in Central America, where Nicaragua

                                                    and Honduras hold great promise of untold wealth.
                                                    STORY BY DAVID CONRADS
                                                    PHOTOGRAPHY BY SUSAN MCSPADDEN




                     Knowledge Center
                     14720 West 105th Street
                     Lenexa, KS 66215
                     913.888.7600




6   |   K C   B U S I N E S S
stories
features                                                  columnists
             Global Wine, Local Label                              Business
47
                                                              19
             Local entrepreneurs launch a popular                  Kansas City is growing ever

             Australian wine label from Overland Park.             more attached to the global

             STORY BY RUTH BAUM BIGUS                              business world.
                                                                   COLUMN BY BOB MARCUSSE
                                                                   ILLUSTRATION BY NOLI NOVAK
             The New Rail Barons
52
                                                                                                                BEHIND THE CURTAIN
                                                                                                                TiVo and the digital video
             Lawsuits allege that the big U.S. railroad
                                                                   Politics
                                                                                                                recorders that allow
                                                             21                                                 viewers to program favorite
             companies, including KC Southern,                                                                  shows and skip advertise-
                                                                   Development lawyers are the                  ments are rattling the TV
             entered into a wide-ranging conspiracy to                                                          world, including some
                                                                   thrust behind local political                local players. 37
             milk billions from shippers.
                                                                   campaigns.
             STORY BY KEVIN BRASS
                                                                   COLUMN BY TRACY THOMAS
                                                                   ILLUSTRATION BY NOLI NOVAK




                                                          departments
                                                                                                                INNOVATOR
                                                                                                                The principals behind
                                                             10    Editor’s Note                                Cinema Scene Marketing
                                                                                                                are using 3-D technology
                                                             13    KCBcentral.com                               for cutting-edge displays in
this month in i3                                                                                                movie theaters. 43
                                                             14    Index



23
                    Event Photos:
            KCB’s Influential Women                          17    Contributors

                       KCB Quiz:                             59    Kudos
            A Jack of Which Type?
                                                             61    Networking Calendar
                    KC by the #s
                                                             63    The Grind
           Career Profile: Blogger
                                                             64    Goat Locker
              Tech: Wee Wonders

           Answer Key: CEO Type


                                                                                                                INNOVATOR
                                                                                                                A marketing career that
                                                                                                                involved the Ginsu knife has
                                                                                                                led Taiwan native Benny Lee
                                                                                                                to Kansas City in pursuit of
                                                                                                                the American dream. 45




                                                           I N S I G H T   ,   I N N O V A T I O N   ,   I N S P I R A T I O N      |      7
W E’R E TA K I NG                                                                           MAY 2008 VOL. 2 NO. 11


                                                                                                    EDITOR



        A GR E AT STA Y
                                                                                                      R. SCOTT MACINTOSH

                                                                                                    ASSOCIATE EDITOR
                                                                                                      DAYNE LOGAN

                                                                                                    FASHION EDITOR



        TO THE
                                                                                                      CHADWICK BROOKS

                                                                                                    CONTRIBUTING WRITERS
                                                                                                      RUTH BAUM BIGUS, KEVIN BRASS, DAVID CONRADS,
                                                                                                      KEVIN FLEMING, DAVID HODES, BETSY LEE,
                                                                                                      BOB MARCUSSE, TRACY THOMAS



        NEXT LEV EL.                                                                                GRAPHIC DESIGNERS
                                                                                                      LINDSY DUGAN, SARA STEFFENS, JACK WILSON

                                                                                                    CONTRIBUTING PHOTOGRAPHERS AND ILLUSTRATORS
                                                                                                      JEREMY COLLINS, SUSAN MCSPADDEN, NOLI NOVAK

                                                                                                    EDITORIAL INTERNS
                                                                                                      JESSICA WOODLAND

                                                                                                    VICE PRESIDENT AND PUBLISHER
                                                                                                       DARA MACAN

                                                                                                    API ASSOCIATE PUBLISHER, LIFESTYLE GROUP
                                                                                                       DENISE SUNDVOLD

                                                                                                    ADVERTISING SALES MANAGER
                                                                                                      KATHLEEN KRAUSHAAR

                                                                                                    VICE PRESIDENT AND PUBLISHER, LIFESTYLE GROUP
                                                                                                       SHANNON SHUMAN

                                                                                                    SENIOR ACCOUNT MANAGERS
                                                                                                      JON MILLSTEIN, HEATHER WARD

                                                                                                    ACCOUNT MANAGERS
                                                                                                      JESSICA BOKATH, CARLY SCHROEDER

                                                                                                    EVENT MARKETING
                                                                                                      JAMES GWYN, KRISTEN HAWKINS, LAURIE MENENDEZ

                                                                                                    ANTHEM CUSTOM PUBLISHING
                                                                                                      DAVID BLACKHURST, CHASE CROSS, MIKI MERRITT

                                                                                                    CLIENT RELATIONS MANAGER
                                                                                                       ANGELA PEARSON


                                                                                                    ANTHEM PUBLISHING INC.
                                                                                                    AN ANTHEM MEDIA GROUP COMPANY
                                                                                                    PRESIDENT
                                                                                                      BRIAN WEAVER
                                                                                                    VICE PRESIDENT & GROUP PUBLISHER
                                                                                                       RON CIANI
                                                                                                    DIRECTOR OF CONTENT & CREATIVE
                                                                                                       ERIN BENDA
        Whether you’re planning a vacation, a business trip, a meeting or an
                                                                                                    VICE PRESIDENT—HUMAN RESOURCES & ADMINISTRATION
                                                                                                       ANGELA WEAVER
        event, we can make it even more special. And now, we’re bringing a new
                                                                                                    CORPORATE ACCOUNTANT
                                                                                                      CORI FLYNN
        level of luxury to Kansas City with a total refurbishment of our entire
                                                                                                    CREDIT ANALYST
                                                                                                      JEANNIE CLEAVELAND
        hotel. But no matter when you stay with us, you’ll always enjoy the same
                                                                                                    EXECUTIVE ASSISTANT
                                                                                                      DEBRA WYATT
        level of quality and comfort you’ve come to expect. So let Kansas City’s
                                                                                                    EDITORIAL AND SALES OFFICES:
                                                                                                       7101 COLLEGE BLVD., SUITE 400
        premier hotel serve as your gateway to all the city has to offer.                              OVERLAND PARK, KS 66210
                                                                                                       913-894-6923 | KCBCENTRAL.COM

                                                                                                    TO SUBSCRIBE CALL 913-894-6923
                                                                                                    KC BUSINESS MAGAZINE (ISSN 1931-8731) is published monthly (12 issues) at 7101 College Blvd., Ste.
                                                                                                    400, Overland Park, KS 66210, KCBcentral.com, 913-894-6923. All contents copyright ©2008 by Anthem
                                                                                                    Publishing Inc. All rights reserved. Reproduction or use in whole or in part of the contents, without the
                                Do you live an InterContinental life?                               prior written permission of the publisher, is prohibited. KC Business Magazine is a trade name of Anthem
                                                                                                    Publishing Inc. All rights reserved. Annual subscription $34.95. Postmaster: Send address changes to KC
                                                                                                    Business Magazine, P.O. Box 19519 Lenexa, KS 66285. Unsolicited photographs, illustrations, or articles
                                                                                                    are submitted at the risk of the photographer/artist/author. Anthem Media assumes no liability for the return
                                                                                                    of unsolicited materials and may use them at its discretion.
                                                                                                       Articles contained in the magazine do not constitute tax or legal advice. Consult your tax or legal advisor
                                                                                                    before making any tax- or legally related investment decisions. Articles are published for general informa-
                                                                                                    tional purposes only and are not an offer or solicitation to sell or buy any securities or commodities. Any
        For further information or to make a                                                        particular investment should be analyzed based on its terms and risks as they relate to your individual
        reservation, please visit www.kansascityic.com                                              circumstances and objectives.
                                                                                                       All letters, photos and manuscripts submitted to Anthem Publishing Inc, either solicited or unsolicited,
        or call 1.866.856.9717                                                                      become the sole property of Anthem Publishing Inc, and may be used and published in any manner whatso-
        ©2007 InterContinental Hotel Group. All rights reserved.                                    ever without limit and without obligation and liability to the author, photographer, artist or owner thereof.
        Most hotels are independently owned and/or operated.       401 Ward Parkway, 816.756.1500
                                                                                                    BPA WORLDWIDE membership applied for May 2006.


8   |       K C     B U S I N E S S
CONTINENTAL GTC.
BE AMBITIOUS IN YOUR BLUE-SKY THINKING.




Explore new horizons: book your test drive today.
BENTLEY ST. LOUIS
One Arnage Boulevard, St. Louis, MO 63005
For information call 636 449 0000
www.bentleystl.com                                                                                                   BENTLEY ST. LOUIS
‘Bentley’ and the ‘B in wings’ device are registered trademarks. European model shown. © 2006 Bentley Motors, Inc.
editor’s note
                                                         Kansas City is the pretty good place to ride out a recession. At press time, it cost about $3.10 for a

                                                       gallon of regular gas—about as low as it gets in the U.S. these days. The national average was $3.33,

                                                       and it was $3.68 in California. Imagine paying 50-cents more for each gallon of gas, or $5 extra for every

                                                       10 gallons. If that’s the price for a trip to the beach, no thanks. (This month, KCB looks at the impact that

                                                       the price of oil is having on a local wildcatter, as well as the shipping industry.)

                                                         The job market in KC also has remained relatively stable. In the KC region, nonfarm employment rose

                                                       1.7 percent in the one-year period ending February ‘08, nearly three times the national increase of 0.6

                                                       percent, according to the Bureau of Labor Statistics of the U.S. Department of Labor.

                                                         Also consider the average price of a single-family home in Kansas City, which was $148,200 in

                                                       the fourth quarter of 2007, according to the most recent data available at press time by the National

                                                       Association of Realtors. That was only a slight dip from the second quarter ‘07 high of $157,700.

                                                       Meanwhile, the national average for all of ‘07 was $217,800, after hitting a high-water mark of $221,900

                  P HO TO G RAPHY BY SUSAN MCSPADDEN   for ‘06. To further illustrate the point, consider that the median price of a home in Los Angeles was

                                                       $509,700 in Q4 ‘07, falling from $593,000 in Q2 ‘07. That’s an $83,000 drop, compared to the $9,500

                                                       drop in KC for the same period.

                                                         While the mortgage crisis has affected markets everywhere, the damage in Kansas City has been less pro-

                                                       nounced. Real estate in Kansas City has always been affordable—a so-called “safe market.” Chances are that

                                                       even if you bought a home in Kansas City at the peak of the market, it’s probably unlikely that you’re too far

                                                       underwater on your investment. And for the price of an average single-family home in Los Angeles, you could

                                                       have bought at least two in some nice Kansas City neighborhoods.

                                                         To be sure, times have been tough. Some neighborhoods are hit harder than others. Job growth has

                                                       been slowing. There’s a budget crunch in KCMO. But the Kansas City region doesn’t experience the

                                                       booms and busts like cities on the coasts. There’s no single industry by which we thrive or die. It’s a

                                                       stable economy where the necessities, and amenities, are affordable. Living in Kansas City is a qual-

                                                       ity of life investment—you get a lot more with a lot less. Consider that it costs $44 for a dugout box at

                                                       Kauffman Stadium for a game against the New York Yankees. Compare that to the $325 price tag for

                                                       a single-game dugout box in Boston.

                                                         Yes, you can ride out a recession in Kansas City in relative comfort … that is until speculators start

                                                       driving up the price of real estate or the Royals win another World Series.




                                                         R. Scott Macintosh

                                                         Editor

                                                         rsmacintosh@KCBmagazine.com




10    |   K C   B U S I N E S S
tivol diamonds.
                                       a cut above.



COUNTRY CLUB PLAZA   HAWTHORNE PLAZA       BRIARCLIFF VILLAGE
this month @ http://www.kcbcentral.com
                                                                                     now on metrostew
                                                                                     At Anthem Publishing’s new interactive Web site, MetroStew.com, you’ll find not only the extra KCB content

                                                                                     that we didn’t have room for in the magazine, but also news, features and high-end photography for all of the

                                                                                     company’s publications. At MetroStew, you can read unabridged Drinks With interviews with business leaders.

                                                                                     Use our new interactive feature that lets you flip through virtual copies of the past issues of all our publications—

                                                                                     check out KC Magazine’s April profile of the city’s hottest bands or reread the profiles of KCB’s 50 Most

                                                                                     Influential Women from the March edition. MetroStew is Kansas City’s new source for all things work and play.



                                                                                                                             poll results
                                                                                              WILL THE KANSAS CITY ROYALS HAVE A WINNING SEASON THIS YEAR?

goat locker
What’s a goat locker? Go to KCBcentral.com to learn about the origins

of the term. Also look at our photo outtakes, like the shot above of Brian

Alexander, the new president and CEO of the World War I Museum. Also

online are outtakes from our photo shoots with Linda Friend of SuperFlea,

L.C. Richardson of LC’s Bar-B-Que, artist David Ford, James Carver of
                                                                                                                                                                   YES
Aesthetica and Timothy O’Leary of Shughart Thomson & Kilroy.                                                                                                     45.59 %



read it on the blog
Want more? Delve into cutting edge business news that just couldn’t wait
on KCB’s blog, bizblog.kcbcentral.com. We keep a finger on the pulse                                                     NO
of Kansas City, delivering unexpected, under-the-radar news items that                                                 54.41 %
entertain and inform.




stock options
Keep up with the biggest local stock moves on the

Metrostew.com Web site. Our scrolling stock ticker                                                      Share your opinion on this month’s poll question at KCBcentral.com.
                                                                                                             THE QUESTION: Is the Kansas City economy in recession?
tracks the latest ups and downs of local, publicly held

companies. It’s updated with the latest market move-
                                                                                     quotable
ments every 15 minutes. Also, you can create your own personalized ticker
                                                                                     “This is the biggest change to a submitted city
with the stock picks of your choice. To create your customized stock ticker and

watch it scroll, simply click “edit” on the bottom left-hand side of the Metrostew   budget in the last 30 years. ... With this budget, we
home page and make a selection.                                                      have made significant strides toward restoring our
                                                                                     fund balance. We’ve planned for the actual costs we anticipate cover-
quick links
SUBSCRIBE                                                                            ing in the coming year. And, most significantly, we’ve worked together
Sign up for a subscription to KCB. Twelve issues for $34.95.
                                                                                     to make strategic choices in order to fund those services that are most
          KCB UPDATES
          To receive news about the next issue of KCB and when it will hit           important to our citizens.”
          the local newsstand, sign up for our e-mail notices by contacting
                                                                                     — STATEMENT MADE MARCH 28, 2008, BY KCMO MAYOR MARK FUNKHOUSER ON THE
          editorial@KCBmagazine.com.
                                                                                     ADOPTION OF THE FY 2008-2009 BUDGET.




                                                                                                           I N S I G H T      ,   I N N O V A T I O N        ,     I N S P I R A T I O N         |    13
index: people and companies in this issue
  HERE YOU’LL FIND A LISTING OF
                                                                    Bridging the Gap ...................................... 61         Enterprise Financial Services Corp. ......... 59                      Holloway, Lael .......................................... 59
  ALL OF THE COMPANIES AND
  PEOPLE MENTIONED THROUGHOUT
  THIS ISSUE OF KCB, INCLUDING                                      Brien, Keith ............................................... 47    Entrepreneurial Development Center....... 59                          Holmes, Michael ...................................... 43
  OUR ADVERTISERS.
                                                                    Broadway Across America ....................... 28                 Environmental Protection Agency ............ 50                       Hospital Corp. of America ........................ 59




a
ABC .......................................................... 38

Action Coach ............................................ 27

Advertising Icon Museum .................. 17, 28
                                                                    Brown, Benjamin ...................................... 55

                                                                    Brown, F. Peter ................................... 24, 28

                                                                    Brown, G. Michael .............................. 24, 28
                                                                                                                                       Ericson, Vaughn ....................................... 40

                                                                                                                                       Ernst & Young........................................... 59

                                                                                                                                       Escalation Consultants ............................ 55
                                                                                                                                                                                                             i
                                                                                                                                                                                                             IdentiGEN ................................................. 19

                                                                                                                                                                                                             Industria Oklahoma Nicaragua SA........... 51

                                                                                                                                                                                                             Information Resources Inc. ...................... 39

Aesthetica..................................................13      Brown, Michael ................................... 24, 28          Euronet Worldwide ................................... 24              Information Technology of Iowa ............... 59

AIESEC ..................................................... 19     Brown, Peter ....................................... 24, 28        European Motorsports ............................. 40                 InterContinental Hotel ................................ 8




                                                                                                                                       f
Alexander, Brian ....................................... 64         Bryan Cave Law ....................................... 44          Facebook ................................................. 26         International Association

Alger, Horatio ............................................ 45      Bubb, Megan............................................ 47         Fanning, Monica....................................... 59             of Administrative Professionals ................ 61

Allison, Craig ............................................ 39      Bussanmas, Corita ................................... 61           First National Bank .................................. 42             Ironhorse Golf Club .................................. 61

AMC Entertainment Inc. ..................... 24, 59

American Century Investments ................ 59
                                                                    c
                                                                    Caligiore, Gustav ...................................... 47

                                                                    Carnegie, Dan .......................................... 61
                                                                                                                                       First National Bank of Kansas .................. 23

                                                                                                                                       First Watch ............................................... 61
                                                                                                                                                                                                             IRS ............................................................ 21

                                                                                                                                                                                                             ISSN ......................................................... 64




                                                                                                                                                                                                             j
American Chemistry Council............... 54-55                     Cates Auction ........................................... 41       Fitness For Life ......................................... 26         Jefferson Wells Inc. ............................ 41, 59

American Restaurant, The........................ 46                 Central Exchange ..................................... 61          Fitness Gallery.......................................... 21          Job Match ................................................ 39

Amini’s Galleria .......................................... 2       Cerner Corp........................................ 19, 24         Flickr ......................................................... 26   Johnson County Community College ........ 3




                                                                                                                                                                                                             k
Anderson, Jan-Eric ................................... 37           Chateau Avalon ........................................ 29         Ford Motor Company ............................... 26                 Kansas Biosciences Organization ........... 23

Applebee’s ............................................... 59       Child Health Coalition .............................. 61           Fortune Magazine .................................... 25              Kansas City Area Development

Archer Daniels Midland ............................ 54

Association of American Railroads .......... 54

Aureus Group ........................................... 46
                                                                    Cinema Scene Marketing ......................... 43

                                                                    Collins, Jeremy ................................... 37, 63

                                                                    ColoradoBiz Magazine ............................. 28
                                                                                                                                       g
                                                                                                                                       Gail’s Harley Davidson ............................. 23

                                                                                                                                       Garmin.......................................... 19, 24, 28

                                                                                                                                       General Services Administration .............. 61
                                                                                                                                                                                                             Council ................................................19

                                                                                                                                                                                                             Kansas City Chiefs ................................... 19

                                                                                                                                                                                                             Kansas City Council of




b
Barkley................................................ 37, 26      Combest, Christopher .............................. 47             Gentle, John ............................................. 57         Women Business Owners .................. 19, 23

Bayer Corp. ........................................ 24, 28         Conrads, David ........................................ 48         Ginsu Knife ............................................... 45        Kansas City Royals....................................10

Beckloff, Michael ...................................... 23         Consumers United for Rail                                          Godin, Seth .............................................. 21         Kansas City Southern............................... 53

Bell Atlantic Corp. ..................................... 57        Equity ............................................54, 57          Godsey, C. Wayne.................................... 38               Kansas City Symphony .............................. 4

Bennett, Kathy .......................................... 23        Credit Union of Johnson County .............. 61                   Greater Kansas City Chamber                                           Kansas Information Technology

Benskin, Audrey ....................................... 23          Cribb, Christopher .................................... 47         of Commerce ..................................... 16, 59              Association ..........................................59




                                                                                                                                       h
Bernstein, Bob.................................... 24, 28           Czinege, Mike........................................... 59        Hallmark ................................................... 19       Kansas Technology Enterprise Corp........ 59




                                                                    d
Bernstein-Rein ........................ 17, 24, 28, 40              Derusseau, Brad ...................................... 43          Hamberger, Edward R.............................. 55                  Kao, E. Min ......................................... 24, 28

Bentley-St. Louis ........................................ 9        Dietrich, Bill............................................... 61   Handy Stitch ............................................. 45         Kauffman Foundation............................... 19

Birch, Mary ............................................... 21      DLR Group ............................................... 44       Harley Davidson ....................................... 23            KCADC ..................................................... 19

Black & Veatch ......................................... 19         Dost, Linda ............................................... 23     Haverty, Michael ....................................... 54           Kemper, D. Mariner ............................ 24, 28

Black Star 231 .......................................... 50        Dreiling, Mark ........................................... 23      Heit, Mary ................................................. 59       Kepner-Tregoe Inc. .............................. 24-25

Blue Cross Blue Shield............................... 1

BMW ......................................................... 28

Brass, Kevin ....................................... 37, 53
                                                                    e
                                                                    Embarq Corp............................................ 28

                                                                    Embrace Smiles LLC................................ 22

                                                                    Employee Advisory Committee ................ 59
                                                                                                                                       Hendrikse, David E. ................................. 59

                                                                                                                                       Hereford House .................................. 63, 61

                                                                                                                                       Hesse, Dan......................................... 24, 28
                                                                                                                                                                                                             KMBC ....................................................... 38

                                                                                                                                                                                                             Krass, Todd .............................................. 59

                                                                                                                                                                                                             Kreps, Angela ........................................... 23

Brenner, Daniel L. ..................................... 21         Enterprise Bank ........................................ 59        Historic Annapolis Foundation ................. 64                    KSHB ................................................... 39-40



14          |         K C        B U S I N E S S
index: people and companies in this issue
KTEC ........................................................ 59   Nielsen Company, The ............................. 37              Rosemann & Associates P C. .................. 59
                                                                                                                                                             .                                            Surface Transportation Board ............. 56-57




l
L.C.’s Bar-B-Que.......................................13          Nintendo ................................................... 63    RubinBrown .............................................. 26        Szabo, Bob......................................... 54, 57




                                                                                                                                                                                                          t
Lambert, Thom ......................................... 56         Noble, Melissa A. ..................................... 61         Russell, Rebecca ..................................... 61           Take Two Productions............................... 23

Lathrop & Gage........................................ 21

Leawood Chamber .................................. 61

Lee, Benny ............................................... 45
                                                                   Noles, Samantha...................................... 61

                                                                   Norfolk Southern ...................................... 53

                                                                   North Kansas City Hospital ...................... 61
                                                                                                                                      s
                                                                                                                                      Sahni, Jyotsna .......................................... 61

                                                                                                                                      Sailer, Berta .............................................. 61

                                                                                                                                      Sales Professionals International ............. 61
                                                                                                                                                                                                          Time Warner Cable................................... 24

                                                                                                                                                                                                          Tivol .......................................................... 11

                                                                                                                                                                                                          TiVo ..................................................... 37, 43

Lindell, Celeste ......................................... 26      Northeast Johnson County Chamber ...... 61                         Samsung .................................................. 27       Top Innovations ........................................ 45

Lucas, George.......................................... 43         Northland Chapter, The ............................ 61             Scheels All Sports .................................... 21          Trozzolo, Angelo R. .................................. 59




m
Majestic Resource.................................... 25

March of Dimes ........................................ 61
                                                                   Northwest Missouri State University..........17

                                                                   Norwood Resources Ltd. ......................... 51
                                                                                                                                      Schlitterbahn ............................................ 21

                                                                                                                                      Scott Fetzer Company ............................. 45
                                                                                                                                                                                                          Trozzolo, Pasquale ................................... 59

                                                                                                                                                                                                          Trozzolo Communications Group ............ 59

Mark O’Connell ........................................ 47

Mark One Electric Company .................... 39

Marquee Artisan Wines ...................... 17, 47
                                                                   o
                                                                   Ohle, Joerg ......................................... 24, 28

                                                                   On Demand Technologies ....................... 12

                                                                   OncImmune.............................................. 19
                                                                                                                                      Scott Rice Officeworks ............................... 6

                                                                                                                                      Securities and Exchange

                                                                                                                                      Commission ........................................57
                                                                                                                                                                                                          Tymosko, Paul .......................................... 59




                                                                                                                                                                                                          u
                                                                                                                                                                                                          U. S. Bank................................................. 59

                                                                                                                                                                                                          U.S. Department of Labor..........................10

Matthews, Lisa ......................................... 23        OQO ......................................................... 27   Sheahan-Strain Associates Inc. .............. 24                    Ubben, Miriam.......................................... 59

McDonald’s .............................................. 43       Organisation for Economic Cooperation                              Shelburne Museum .................................. 64              UMB Financial Corp. ................................ 24

McSpadden, Susan ........................... 64, 48                and Development .....................................19            Shot Bee ................................................... 59     Union Pacific ............................................ 53




                                                                   p
Menendez, Ann ........................................ 23          Outpost Broadcast Communications ...... 23                         Shughart Thomson & Kilroy ..................... 59                  Union Station ...................................... 61, 21

Mid-America Minority Business                                      Panama Canal Railway Company............ 54                        Sign Pro of Kansas City ........................... 61              University of Kansas................................. 19

Development Council ............................... 42             Patterson, Neal ................................... 24, 28         Singer ....................................................... 45   University of Missouri ......................... 19, 56

Mini, Martin ............................................... 23

MoneyGram.............................................. 28
                                                                   Peterson, Mary Beth ................................. 59

                                                                   Pittsburg State University ......................... 60
                                                                                                                                      SKC Communications Systems ............... 20

                                                                                                                                      Sloss, Jim ................................................. 61
                                                                                                                                                                                                          v
                                                                                                                                                                                                          University of North Texas...........................17

                                                                                                                                                                                                          Vibe Marketing ......................................... 25

Moore, Pat ................................................ 61

Morgan, Hali ............................................. 23

Multi Service Corp. ................................... 47
                                                                   Power On Technologies Inc. .................... 29

                                                                   Poynter Institute for Media Studies............17

                                                                   PQ Media ................................................. 40
                                                                                                                                      Software and Information

                                                                                                                                      Technology of Iowa .................................. 59

                                                                                                                                      Spangler, Laura ........................................ 23
                                                                                                                                                                                                          w
                                                                                                                                                                                                          WDS Marketing ........................................ 23

                                                                                                                                                                                                          Webster House......................................... 23

                                                                                                                                                                                                          Wendlandt & Stallbaumer ........................ 38

MySpace .................................................. 26      Pryor, Jim .................................................. 48   Spangler, Marga ....................................... 23          Wheeler, Charley ...................................... 21




n
National Association of Realtors................10                 Pryor Oil Company ................................... 50           Spangler, Rich .......................................... 23        White, Tom ................................................ 55

National CineMedia LLC .......................... 28               Pstrada ..................................................... 59   Spangler, Sara .......................................... 23        Wilson, Becky ........................................... 23

National Freight Transportation                                    Quikut, Douglas ....................................... 45         Spidertel ................................................... 40    Winfrey, Oprah.......................................... 39

 Association .........................................53

National Golf Club of

Kansas City, The ..................................19
                                                                   r
                                                                   Rebar Business Builders .......................... 28

                                                                   Referring Entrepreneurs and

                                                                   Professionals .......................................61
                                                                                                                                      Sprint Nextel ............................................. 24

                                                                                                                                      Staffing KC ............................................... 27

                                                                                                                                      Star Group, The ........................................ 19
                                                                                                                                                                                                          Witcher, Harold ......................................... 51

                                                                                                                                                                                                          Womack, Cheryl ....................................... 19

                                                                                                                                                                                                          World Figure Skating Museum ................. 64

National World War I Museum ........... 13, 64                     Regal Entertainment Group ..................... 28                 SteamFast ................................................ 45       Worth, Gail ................................................ 23

NBC ..................................................... 39-40

NBC Universal .......................................... 40

Nebraska Furniture Mart .......................... 21
                                                                   Regnier, Bob ............................................. 61

                                                                   Research Belton Hospital ........................ 59

                                                                   Ria Envia................................................... 28
                                                                                                                                      Sterling Steel Company ........................... 54

                                                                                                                                      Stillwell, Arthur .......................................... 54

                                                                                                                                      Strnad, Sarah ........................................... 23
                                                                                                                                                                                                          y
                                                                                                                                                                                                          YouTube .................................................... 26

                                                                                                                                                                                                          YRC Worldwide ........................................ 19

                                                                                                                                                                                                          Zerkel, Sherri ............................................ 61

Neifert, Marianne ...................................... 61

New York Yankees......................................10
                                                                   Rogers , Teri ............................................. 23

                                                                   Roman, Jay .............................................. 55
                                                                                                                                      Sughart, Thomson & Kilroy........................13

                                                                                                                                      SuperFlea...................................................13      z
                                                                                                                                                                                                          Zucker, Jeff ............................................... 40

                                                                                                                                                                                                          Zurbuchen, Nancy.................................... 23



                                                                                                                                           I N S I G H T           ,     I N N O V A T I O N              ,     I N S P I R A T I O N                        |         15
contributors




RUTH BAUM                KEVIN                    DAVID                    KEVIN                  DAVID                       BETSY                    SUSAN
BIGUS                    BRASS                    CONRADS                  FLEMING                HODES                       LEE                      MCSPADDEN




  Ruth Baum Bigus writes about Marquee Ar-               month for KCB. Fleming’s work also has ap-                   Susan McSpadden is one of those lucky peo-

tisan Wines in this month’s Global Market col-           peared in such publications as Modern Bride,               ple who has always known what she wanted to do

umn. Bigus also contributes to sister publication        Maxim, Successful Farming and Mental_Floss.                with her life: Take pictures for the likes of KCB and

Commercial Journal-Kansas City.                            David Hodes is a Kansas City native and free-            other publications. A contract photojournalist in

  In this month’s Behind the Curtain column,             lance writer who also has worked as a news pro-            the Kansas City area, her credits include The New

writer Kevin Brass investigates the impact that          motions writer/producer for local television news          York Times and The Washington Post. Previously,

digital recording devices (DVRs) are having on           stations. He is a field producer for nationally syn-       McSpadden worked for The Kansas City Star for

TV advertising revenues. He also writes a feature        dicated news programs for NFL Network, VH-1                eight years as a photo editor and photographer.

story about the allegations of price-fixing in the       and CBS. He is the former editor of Video Sys-
                                                                                                                      ANTHEM MAY PREVIEW
railroad industry. Brass is a longtime contributor       tems, a video trade publication. Feature articles
                                                                                                                      What’s in our other issues?
to a lengthy list of publications, including The         by Hodes have appeared in Billboard magazine                 In the May issue of Commercial Journal-Kan-
                                                                                                                      sas City, read about the construction of the
New York Times, International Herald Tribune,            as well as other national business and entertain-
                                                                                                                      West Edge project on the Country Club Plaza.
People and San Diego Magazine. He has also               ment magazines. He also writes for the KCB’s                 When completed next spring, the building will
                                                                                                                      serve as the new headquarters of Bernstein-
been a regular contributor to the business sec-          sister publication Commercial Journal-Kansas
                                                                                                                      Rein advertising and home of the Advertis-
tion of the Los Angeles Times and served a stint         City. This month, Hodes writes about entrepre-               ing Icon Museum plus a boutique hotel. Also
                                                                                                                      learn about two major intermodal hubs that are
as executive editor of Video Store Magazine. Be-         neur Benny Lee.
                                                                                                                      coming online and will boost the region’s pro-
hind the Curtain appears each month in KCB.                A native of Lawrence, Betsy Lee earned a bach-             file as a shipping and transportation hub.

  A frequent contributor to KCB, David Conrads           elor’s degree in journalism from Northwest Mis-
                                                                                                                      Just in time for Mother’s Day, the May edition
has written for numerous national and local pub-         souri State University and pursued graduate jour-            of KC Magazine examines what motherhood
                                                                                                                      means to a variety of our city’s most interest-
lications, including the Christian Science Monitor,      nalism studies at the University of North Texas.
                                                                                                                      ing and vibrant women and offers a gift guide
USA Today, Commercial Journal-Kansas City and            She completed a writing and reporting fellowship             that’s sure to please.

KC Magazine. He is also co-author, with Steve Wulf,      with the Poynter Institute for Media Studies in
                                                                                                                      KC Home Design welcomes May’s flowers
of I Was Right On Time, the autobiography of Buck        St. Petersburg, Florida. Her work has appeared in            with the debut of its new columnist, Heather
                                                                                                                      Clawson. The “chic” behind the design blog
O’Neil. This month, he writes the profile of Kansas      the Dallas Morning News, Missouri Lawyers Weekly
                                                                                                                      Habitually Chic on metrostew.com, Clawson
City-based Jim “Blacky” Pryor, one of the last of        and, closer to home, in the St. Joseph News-Press            shares her New York interior insights. This
                                                                                                                      spring’s issue also reveals two very differ-
the old-school oil wildcatters, and his search for oil   as well as KCB’s sister publication, KC Magazine.
                                                                                                                      ent yet equally sophisticated homes: a Mid-
reserves in Central America.                             Lee lives in Kansas City. This month, she writes the         Century Modern River Market condo and a
                                                                                                                      eclectic art home in Mission Hills.
  Kevin Fleming writes The Grind column each             CEO quiz in the i3 section of the magazine.




                                                                                               I N S I G H T    ,    I N N O V A T I O N   ,   I N S P I R A T I O N    |   17
business philosophy
                                                          BOB MARCUSSE | president and CEO of the Kansas City Area Development Council
                                                          ILLUSTRATION BY NOLI NOVAK




                                                         Global KC

E
           arly this month, the Kansas City area will host a very              appointments in India and Chile. MU journalism students will be
           influential group of international economic develop-                covering the Beijing Olympics this summer, and the university has
           ment leaders. The Organisation for Economic Co-                     research partnerships and training programs in China as well.
operation and Development (OECD) is sending its Working                           • The University of Kansas’ global vision includes a nation-
Party on SMEs and Entrepreneurship to Kansas City for several                  al No. 8 ranking for the percentage of students studying abroad,
days of meetings with the Kauffman Foundation.                                 440 students certified in the university’s Global Awareness pro-
   The visit offers a rare opportunity for Kansas City to en-                  gram, and the world’s largest student chapter of the AIESEC,
gage and make an impression on more than 100 international                     which arranges internships worldwide.
government dignitaries and global entrepreneurial leaders                         Significant international outreach also takes place in both the
from 30 different countries in Western Europe and Asia. The                    Kansas and Missouri governor’s offices, and through many of the
OECD Working Party will be meeting in the U.S. for the first                   region’s city governments.
time in its 40-plus-year history.                                                 As has been true in the corporate and political world for quite
   The OECD is an international organization that collects and                 some time, the economic development community also is realizing
analyzes data that is used to make recommendations on interna-                 that competition is no longer limited to the United States or even
tional economic policy. Membership is made up of international                 just North America. More and more, companies are conducting
government dignitaries representing economic development, tour-                global searches for manufacturing plants, research & development
ism, industry, labor, energy, transportation, science and technology,          centers, datacenters and customer contact facilities.
and small business. The organization’s Working Party on SMEs                      The KC region has worked with at least nine overseas companies
and Entrepreneurship focuses specifically on issues and policies at            in the past two years. It has seen interest, in particular, from com-
the national and international levels pertaining to SMEs (including            panies in Germany, Ireland and England.
micro-enterprises) and entrepreneurship.                                          When the KCADC worked with the team from IdentiGEN, an
   The KCADC is hosting the group, along with key corporate,                   early-stage animal health company based in Ireland, their interest
civic and elected leadership from across the region and both states            in the U.S. stemmed from their ability to more easily get funding
for a special dinner highlighting KC’s global reach and interests.             for their research and product development. There was a similar
   The Kansas City region is fortunate to have the resources it does           opportunity with London-based OncImmune, a company that is
in the Kauffman Foundation, as well as innovation and leadership at            now developing an early detection test for breast and other cancers
companies like Garmin, Hallmark, Black & Veatch, Cerner,                       from its new office in Kansas City.
YRC Worldwide and many others. These organizations are bring-                     The decisions made within the OECD could potentially influ-
ing significant international prestige to the KC region.                       ence companies’ interest in investing in markets outside of their
    Many of the regional universities have strong ties to interna-             country of origin. Whether it becomes easier to do business abroad,
tional governments and universities abroad.                                    more cost-effective or more competitive, the KC region needs to be
   • The University of Missouri has a variety of global outreach               in the spotlight. (For more information on the OECD, visit www.
efforts, from student study abroad programs in 60 countries to faculty         oecd.org.)


               Bob Marcusse, president and CEO of the Kansas City Area Development Council; Nancy Zurbuchen, president of Motional Multimedia and co-
               founder, director of the Kansas City Council of Women Business Owners; Cheryl Womack, president and CEO of the Star Group and VCW Holdings;
               and Carl D. Peterson, president and general manager of the Kansas City Chiefs rotate in writing this column. To respond to this column, email
               rsmacintosh@kcbmagazine.com.

                                                                                      I N S I G H T   ,   I N N O V A T I O N   ,   I N S P I R A T I O N   |   19
political commentary
                                                              TRACY THOMAS | former president of the Shawnee City Council
                                                              ILLUSTRATION BY NOLI NOVAK




                                    Vote With Your Wallet

I
      ’ve never bought one thing at Nebraska Furniture Mart,                        All local governments funnel money and zoning privileges
      and I never will. I hate that it ruined KC’s furniture and ap-                to favored developers, engineers, homebuilders and bankers.
      pliance industry. Instead of Lenexa, it was built at taxpayer                 They cover every number on the roulette wheel; any politician
expense in KCK. The minute the STAR bonds for infrastructure                        who asks gets a check. Then it’s payback after election time.
are paid off, this vulture is free to migrate to where it should have               I know. I was elected for five years in Johnson County, and I
gone all along: Denver. All that will remain is a shell no company                  cut my political campaign teeth in KCMO in the post-Wheeler
will ever fill—a Kemper Arena of big-box stores.                                    years. (And do you really believe Charley Wheeler wants to
   I also won’t be riding the 65-foot subsidized Schlitterbahn                      be a state treasurer—something he knows nothing about? Of
Ferris Wheel or saluting the animatronic U.S. Presidents at Scheels                 course not. He’s running for a bigger state pension. It’s based
All Sports. I’ll get my treadmill at locally-owned Fitness Gallery                  on the average of your last three years of public salary.)
instead. And you won’t find me paying $10 to park downtown in or-                      In the past, campaigns for development scams seeking tax
der to drink a $9 Mojito at any Cordish Co.-subsidized bar. Nope. I                 subsidies, including BiState II and Big Soccer, were financed
dine in Westport or in Johnson County, where parking is free and easy,              illegally. More than half of the proponent money was mysteri-
and the businesses self-supporting. Prediction: In three years, when the            ously “in-kind,” because consultants told big business to write
novelty of the Power & Light District begins to wane with the crowds,               checks directly to the TV stations and deduct the cost as adver-
Cordish will bail on the city.                                                      tising. That’s illegal. I am in the process of turning them in to
   Maybe the only way to stop the tax abatement insanity is to hoist                the IRS. Advertising is only deductible when it’s for your own
a George Bush “Mission Accomplished” banner and then quietly let                    business, not a political campaign.
some of these boondogles fail by refusing additional bailouts. Must                    All business owners and employees need to vote with their
Union Station survive by selling $24 tickets to view peeled cadav-                  wallets. It’s a matter of enlightened self-interest: support local
ers? And despite the $29 million in subsidies over the years, the                   business and no more taxes. Email all elected officials this week
18th & Vine Jazz District is still singing the blues. The Peachtree                 before you have to fire anyone in this recession.
Restaurant picked up and decided to relocate where there will be                       The joy of entrepreneurship is in risk-taking. But let’s learn some
at least some short-term traffic—the Power & Light District.                        lessons from history. Don’t you imagine your parents and grandpar-
   Developments, like marriages, fail more than 50 percent of the                   ents wished they’d made some different decisions, say in 1929 and
time. You need an exit strategy. Impending blight? How about five                   1938? Let’s not wake up whining, “Why didn’t someone tell me that
vacant grocery stores in Shawnee? Empty storefronts are the har-                    was gonna happen?”
binger of Troost. Wake up, voters! Vote against all tax increases                      Read Web icon Seth Godin’s book, Meatball Sundae: Is Your
and the developers’ lapdog politicians who support them. And                        Marketing Out of Sync? He urges us to stop adapting and start
when Lathrop & Gage fundraisers solicit you to write campaign                       reinventing. I say, do this politically as well. Godin helps cut-
checks for Johnson County’s Research Triangle this November, just                   ting-edge businesses with 14 new-media marketing trends. But
say NO. If it’s such a viable project, they’ll build it anyway.                     even if you run an old-fashioned “meatball” business, selling
   From Funk to the JoCo Commission to every council race in the                    average goods to average Kansas City people, this book will
metro, all local campaigns are financed by development attorneys.                   wake you up. Consider yourself told.

                Tracy Thomas, former president of the Shawnee City Council; Mike Shanin, veteran Kansas City broadcaster, host of Ruckus; Tim Carmody, attorney with
                Berger & Carmody P   .A., former Kansas State Representative and; Kris W. Kobach, Daniel L. Brenner/UMKC Scholar and Professor of Law, former counsel
                to the U.S. Attorney General, rotate in writing this column. To respond to this column, e-mail rsmacintosh@kcbmagazine.com.


                                                                                           I N S I G H T   ,   I N N O V A T I O N   ,   I N S P I R A T I O N      |   21
i3: insight, innovation and inspiration
kcb’s influential women
   To recognize KCB’s 50 Most Influential Women of 2008 (highlighted in the March

issue), a celebration was hosted at the Webster House. In attendance were: 1)

(Clockwise from left) Kathy Bennett; ‘08 Honoree Teri Rogers of Take Two Produc-

tions; Nancy Zurbuchen, KCB columnist and co-founder of Kansas City Council

of Women Business Owners; Gail Worth of Gail’s Harley Davidson; Linda

Dost; and ‘08 Honoree Becky Wilson of WDS Marketing. 2) Ellen D’Amato of

Central Exchange, R. Scott Macintosh and Dara Macan of Anthem Publishing,

and Marc Maun of Bank of Kansas City; 3) ‘08 Honoree Angela Kreps, president

of Kansas Biosciences Organization, Michael Beckloff and Martin Mini. 4) Au-

drey Benskin and Ann Menendez. 5) Rich Spangler, ‘08 Honoree Marga Spangler

of First National Bank of Kansas, Laura and Sara Spangler. 6) ‘08 Honoree
                                                                                    1
Sarah Strnad of Outpost Broadcast Communications and Mark Dreiling.




    2                                                                                                       3



    4                                                     5




    6




                                                                                        I N S I G H T   ,   I N N O V A T I O N   ,   I N S P I R A T I O N   |   23
i3
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            as low as
                                                                                                                                  which type?
                                                                                                                                     Though CEOs are each ultimately responsible for the suc-

                                                                                                                                  cess of their organization, each wears the hat differently. Some



                  In business,                                                                                                    delegate, and others dive into the minutiae headfirst. Some

                                                                                                                                  have a mix of various leadership qualities. However, accord-



             one size doesn’t fit all.                                                                                            ing to Kepner-Tregoe Inc., an international consulting and

                                                                                                                                  training services firm, there are eight easily recognizable CEO

                                                                                                                                  leadership types. Can you match these local CEOs with the

                                                                                                                                  eight CEO leadership types?

                                                                                                                                  CEOS:

                                                                                                                                     A. Neal Patterson, Cerner Corp.

                                                                                                                                     B. Joerg Ohle, Animal Health Division, Bayer Corp.

                                                                                                                                     C. Bob Bernstein, Bernstein-Rein

                                                                                                                                     D. Mariner Kemper, UMB Financial Corp.

                                                                                                                                     E. Min Kao, Garmin
     Feeling cornered into buying more than your business needs?
                                                                                                                                     F. Peter Brown, AMC Entertainment Inc.
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                                                                                                                                  3) IMPLEMENTER – CEOs with an implementer leader-

                                                                                                                                  ship style work hard to ensure operational excellence.

                                                                                                                                  Implementers streamline work processes and create

                                                                                                                                  structures to support their efforts. They create goals and

                                                                                                                                  do everything they can to reach them. Not only do these

                                                                                                                                  characteristics apply to cost reduction, implementers also

                                                                                                                                  focus on employee safety, consumer satisfaction and

                                                                                                                                  organizational adherence to regulations.

                                                                                                                                  4) MOTIVATOR – Focused on meeting the needs of consum-


24      |    K C   B U S I N E S S
ers and employees, motivators spend most of their time

working with people. A motivator’s expertise is building his or

her team. Motivators work to rally their troops, establishing a

culture that is a magnet for the best and brightest.

5) RAINMAKER – Rainmakers are salespeople at heart. Their

expertise is the art of establishing customer relationships and

making the big deals. According to Kepner-Tregoe Inc., a

rainmaker CEO’s key question should be, “Do I have a unique

talent in this area or is it merely a preferred activity that could

also be carried out by others?”

6) MARKETER – Like any strong marketing representative,

marketer CEOs spend a great deal of time serving as their

organization’s “face.” Often, these individuals completely

embody the brand. As a result, they play a role that no one
                                                                                                Treading water with the same soggy
else in the organization can play.                                                              messages? Make a splash and have fun
                                                                                                doing it with integrated campaigns and
7) DEAL MAKER – Deal maker CEOs spend their time on
                                                                                                refreshing creative. Suit up. Grab your
alliances and acquisitions. They are much like strategists, but                                 white board. Ride the wave with Vibe.
deal makers focus on finding partners. They spend most of                                       • Full-Service Marketing        • Graphic Design
their time searching for partners and conferring about busi-                                    • Competitive Analysis          • Public Relations
ness arrangements.                                                                              • Strategic Planning            • Web

8) AMBASSADOR – Stakeholders are the focus of ambassa-
                                                                                                • Branding                      • Media

dor CEOs. These CEOs work to please consumers, give fod-

der to financial analysts, sway lawmakers, compel regulators

and satisfy board members. They are community connectors.

According to Kepner-Tregoe, these CEOs could be referred to

as “lobbyists in chief.”

(For the Answer Key see page 28.)
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20
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LINE FOR THE RAIL COMPANY.




                                                                            I N S I G H T   ,    I N N O V A T I O N   ,   I N S P I R A T I O N     |   25
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KCB May 2008 Cover

  • 1. 3-D MOVIE THEATER MARKETING| THE 8 CEO PERSONALITY QUIZ | AUSTRALIAN WINE FROM KANSAS K C B U S I N E S S KCBcentral.com LOCAL OIL WILDCATTER PROSPECTS FOR RESERVES WORTH BILLIONS IN CENTRAL AMERICA | PG. 48 | MAY 2008 $4.95 PRICE-FIXING ON THE RAILROADS | PG. 52 | KC ADVERTISERS STRUGGLE WITH THE TIVO EFFECT | PG. 37 |
  • 2. 103 RD AND STATE LINE 816-943-7000 MB-KC.COM WHEN ONLY ONE CAR WILL DO. DON’T LET ONLY ONE PRICE DO. You already have your mind set on a Mercedes-Benz, but that doesn’t mean you have to settle for just one dealer. Before you buy, let us make you an offer. Mercedes-Benz of Kansas City – The official, other Mercedes-Benz dealer in Kansas City. C-CLASS GL S-CLASS
  • 3. “Wellness has to be a solution for the future. There aren’t many other answers to escalating premiums. We also know that healthy employees are happier and more productive. More significantly, we appreciate the immeasurable human value in discovering even one, two or three serious health conditions before it’s too late.” Bill Morrison, Executive Vice President Automobile Dealers Association of Greater Kansas City Area Auto Dealers Steer Wellness to Drive Down Health Costs. T he Automobile Dealers Association of Greater Kansas City believes strongly in the importance of health screenings, early detection and prevention. of employees benefited from on-site, diagnostic health screenings scheduled and arranged at their conve- nience. A variety of health improvement classes are So they urged members of their Health & Welfare now also being offered to any interested employees. Trust to achieve at least 75 percent employee partici- No other health plan offers a program as exten- pation in Blue Cross and Blue Shield of Kansas City’s sive, convenient, personalized or hands-on as this A Healthier You program by offering each member a to improve employees’ health and employers’ costs. 5 percent premium discount incentive. So choose Blue for A Healthier You. It was an overwhelming success. Ninety percent of the dealerships earned the discount and hundreds 816 -360-1000 • bcbskc.com HH2445AD2/8
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  • 6. DON’T DELAY - RESPOND NOW! Access the best seats available for this spectacular season.
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  • 8. Is the message your environment sends to its occupants consistent with the culture, values and goals of your organization? We can help! 48 KC Oil Widcatter Heads South Jim “Blacky” Pryor is the last of a dying breed. He’s an oil wildcatter. For years, he has explored untapped reservoirs of black gold, scanning the Midwest for the next big gusher. These days, Pryor spends his time prospecting in Central America, where Nicaragua and Honduras hold great promise of untold wealth. STORY BY DAVID CONRADS PHOTOGRAPHY BY SUSAN MCSPADDEN Knowledge Center 14720 West 105th Street Lenexa, KS 66215 913.888.7600 6 | K C B U S I N E S S
  • 9. stories features columnists Global Wine, Local Label Business 47 19 Local entrepreneurs launch a popular Kansas City is growing ever Australian wine label from Overland Park. more attached to the global STORY BY RUTH BAUM BIGUS business world. COLUMN BY BOB MARCUSSE ILLUSTRATION BY NOLI NOVAK The New Rail Barons 52 BEHIND THE CURTAIN TiVo and the digital video Lawsuits allege that the big U.S. railroad Politics recorders that allow 21 viewers to program favorite companies, including KC Southern, shows and skip advertise- Development lawyers are the ments are rattling the TV entered into a wide-ranging conspiracy to world, including some thrust behind local political local players. 37 milk billions from shippers. campaigns. STORY BY KEVIN BRASS COLUMN BY TRACY THOMAS ILLUSTRATION BY NOLI NOVAK departments INNOVATOR The principals behind 10 Editor’s Note Cinema Scene Marketing are using 3-D technology 13 KCBcentral.com for cutting-edge displays in this month in i3 movie theaters. 43 14 Index 23 Event Photos: KCB’s Influential Women 17 Contributors KCB Quiz: 59 Kudos A Jack of Which Type? 61 Networking Calendar KC by the #s 63 The Grind Career Profile: Blogger 64 Goat Locker Tech: Wee Wonders Answer Key: CEO Type INNOVATOR A marketing career that involved the Ginsu knife has led Taiwan native Benny Lee to Kansas City in pursuit of the American dream. 45 I N S I G H T , I N N O V A T I O N , I N S P I R A T I O N | 7
  • 10. W E’R E TA K I NG MAY 2008 VOL. 2 NO. 11 EDITOR A GR E AT STA Y R. SCOTT MACINTOSH ASSOCIATE EDITOR DAYNE LOGAN FASHION EDITOR TO THE CHADWICK BROOKS CONTRIBUTING WRITERS RUTH BAUM BIGUS, KEVIN BRASS, DAVID CONRADS, KEVIN FLEMING, DAVID HODES, BETSY LEE, BOB MARCUSSE, TRACY THOMAS NEXT LEV EL. GRAPHIC DESIGNERS LINDSY DUGAN, SARA STEFFENS, JACK WILSON CONTRIBUTING PHOTOGRAPHERS AND ILLUSTRATORS JEREMY COLLINS, SUSAN MCSPADDEN, NOLI NOVAK EDITORIAL INTERNS JESSICA WOODLAND VICE PRESIDENT AND PUBLISHER DARA MACAN API ASSOCIATE PUBLISHER, LIFESTYLE GROUP DENISE SUNDVOLD ADVERTISING SALES MANAGER KATHLEEN KRAUSHAAR VICE PRESIDENT AND PUBLISHER, LIFESTYLE GROUP SHANNON SHUMAN SENIOR ACCOUNT MANAGERS JON MILLSTEIN, HEATHER WARD ACCOUNT MANAGERS JESSICA BOKATH, CARLY SCHROEDER EVENT MARKETING JAMES GWYN, KRISTEN HAWKINS, LAURIE MENENDEZ ANTHEM CUSTOM PUBLISHING DAVID BLACKHURST, CHASE CROSS, MIKI MERRITT CLIENT RELATIONS MANAGER ANGELA PEARSON ANTHEM PUBLISHING INC. AN ANTHEM MEDIA GROUP COMPANY PRESIDENT BRIAN WEAVER VICE PRESIDENT & GROUP PUBLISHER RON CIANI DIRECTOR OF CONTENT & CREATIVE ERIN BENDA Whether you’re planning a vacation, a business trip, a meeting or an VICE PRESIDENT—HUMAN RESOURCES & ADMINISTRATION ANGELA WEAVER event, we can make it even more special. And now, we’re bringing a new CORPORATE ACCOUNTANT CORI FLYNN level of luxury to Kansas City with a total refurbishment of our entire CREDIT ANALYST JEANNIE CLEAVELAND hotel. But no matter when you stay with us, you’ll always enjoy the same EXECUTIVE ASSISTANT DEBRA WYATT level of quality and comfort you’ve come to expect. So let Kansas City’s EDITORIAL AND SALES OFFICES: 7101 COLLEGE BLVD., SUITE 400 premier hotel serve as your gateway to all the city has to offer. OVERLAND PARK, KS 66210 913-894-6923 | KCBCENTRAL.COM TO SUBSCRIBE CALL 913-894-6923 KC BUSINESS MAGAZINE (ISSN 1931-8731) is published monthly (12 issues) at 7101 College Blvd., Ste. 400, Overland Park, KS 66210, KCBcentral.com, 913-894-6923. All contents copyright ©2008 by Anthem Publishing Inc. All rights reserved. Reproduction or use in whole or in part of the contents, without the Do you live an InterContinental life? prior written permission of the publisher, is prohibited. KC Business Magazine is a trade name of Anthem Publishing Inc. All rights reserved. Annual subscription $34.95. Postmaster: Send address changes to KC Business Magazine, P.O. Box 19519 Lenexa, KS 66285. Unsolicited photographs, illustrations, or articles are submitted at the risk of the photographer/artist/author. Anthem Media assumes no liability for the return of unsolicited materials and may use them at its discretion. Articles contained in the magazine do not constitute tax or legal advice. Consult your tax or legal advisor before making any tax- or legally related investment decisions. Articles are published for general informa- tional purposes only and are not an offer or solicitation to sell or buy any securities or commodities. Any For further information or to make a particular investment should be analyzed based on its terms and risks as they relate to your individual reservation, please visit www.kansascityic.com circumstances and objectives. All letters, photos and manuscripts submitted to Anthem Publishing Inc, either solicited or unsolicited, or call 1.866.856.9717 become the sole property of Anthem Publishing Inc, and may be used and published in any manner whatso- ©2007 InterContinental Hotel Group. All rights reserved. ever without limit and without obligation and liability to the author, photographer, artist or owner thereof. Most hotels are independently owned and/or operated. 401 Ward Parkway, 816.756.1500 BPA WORLDWIDE membership applied for May 2006. 8 | K C B U S I N E S S
  • 11. CONTINENTAL GTC. BE AMBITIOUS IN YOUR BLUE-SKY THINKING. Explore new horizons: book your test drive today. BENTLEY ST. LOUIS One Arnage Boulevard, St. Louis, MO 63005 For information call 636 449 0000 www.bentleystl.com BENTLEY ST. LOUIS ‘Bentley’ and the ‘B in wings’ device are registered trademarks. European model shown. © 2006 Bentley Motors, Inc.
  • 12. editor’s note Kansas City is the pretty good place to ride out a recession. At press time, it cost about $3.10 for a gallon of regular gas—about as low as it gets in the U.S. these days. The national average was $3.33, and it was $3.68 in California. Imagine paying 50-cents more for each gallon of gas, or $5 extra for every 10 gallons. If that’s the price for a trip to the beach, no thanks. (This month, KCB looks at the impact that the price of oil is having on a local wildcatter, as well as the shipping industry.) The job market in KC also has remained relatively stable. In the KC region, nonfarm employment rose 1.7 percent in the one-year period ending February ‘08, nearly three times the national increase of 0.6 percent, according to the Bureau of Labor Statistics of the U.S. Department of Labor. Also consider the average price of a single-family home in Kansas City, which was $148,200 in the fourth quarter of 2007, according to the most recent data available at press time by the National Association of Realtors. That was only a slight dip from the second quarter ‘07 high of $157,700. Meanwhile, the national average for all of ‘07 was $217,800, after hitting a high-water mark of $221,900 P HO TO G RAPHY BY SUSAN MCSPADDEN for ‘06. To further illustrate the point, consider that the median price of a home in Los Angeles was $509,700 in Q4 ‘07, falling from $593,000 in Q2 ‘07. That’s an $83,000 drop, compared to the $9,500 drop in KC for the same period. While the mortgage crisis has affected markets everywhere, the damage in Kansas City has been less pro- nounced. Real estate in Kansas City has always been affordable—a so-called “safe market.” Chances are that even if you bought a home in Kansas City at the peak of the market, it’s probably unlikely that you’re too far underwater on your investment. And for the price of an average single-family home in Los Angeles, you could have bought at least two in some nice Kansas City neighborhoods. To be sure, times have been tough. Some neighborhoods are hit harder than others. Job growth has been slowing. There’s a budget crunch in KCMO. But the Kansas City region doesn’t experience the booms and busts like cities on the coasts. There’s no single industry by which we thrive or die. It’s a stable economy where the necessities, and amenities, are affordable. Living in Kansas City is a qual- ity of life investment—you get a lot more with a lot less. Consider that it costs $44 for a dugout box at Kauffman Stadium for a game against the New York Yankees. Compare that to the $325 price tag for a single-game dugout box in Boston. Yes, you can ride out a recession in Kansas City in relative comfort … that is until speculators start driving up the price of real estate or the Royals win another World Series. R. Scott Macintosh Editor rsmacintosh@KCBmagazine.com 10 | K C B U S I N E S S
  • 13. tivol diamonds. a cut above. COUNTRY CLUB PLAZA HAWTHORNE PLAZA BRIARCLIFF VILLAGE
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  • 15. this month @ http://www.kcbcentral.com now on metrostew At Anthem Publishing’s new interactive Web site, MetroStew.com, you’ll find not only the extra KCB content that we didn’t have room for in the magazine, but also news, features and high-end photography for all of the company’s publications. At MetroStew, you can read unabridged Drinks With interviews with business leaders. Use our new interactive feature that lets you flip through virtual copies of the past issues of all our publications— check out KC Magazine’s April profile of the city’s hottest bands or reread the profiles of KCB’s 50 Most Influential Women from the March edition. MetroStew is Kansas City’s new source for all things work and play. poll results WILL THE KANSAS CITY ROYALS HAVE A WINNING SEASON THIS YEAR? goat locker What’s a goat locker? Go to KCBcentral.com to learn about the origins of the term. Also look at our photo outtakes, like the shot above of Brian Alexander, the new president and CEO of the World War I Museum. Also online are outtakes from our photo shoots with Linda Friend of SuperFlea, L.C. Richardson of LC’s Bar-B-Que, artist David Ford, James Carver of YES Aesthetica and Timothy O’Leary of Shughart Thomson & Kilroy. 45.59 % read it on the blog Want more? Delve into cutting edge business news that just couldn’t wait on KCB’s blog, bizblog.kcbcentral.com. We keep a finger on the pulse NO of Kansas City, delivering unexpected, under-the-radar news items that 54.41 % entertain and inform. stock options Keep up with the biggest local stock moves on the Metrostew.com Web site. Our scrolling stock ticker Share your opinion on this month’s poll question at KCBcentral.com. THE QUESTION: Is the Kansas City economy in recession? tracks the latest ups and downs of local, publicly held companies. It’s updated with the latest market move- quotable ments every 15 minutes. Also, you can create your own personalized ticker “This is the biggest change to a submitted city with the stock picks of your choice. To create your customized stock ticker and watch it scroll, simply click “edit” on the bottom left-hand side of the Metrostew budget in the last 30 years. ... With this budget, we home page and make a selection. have made significant strides toward restoring our fund balance. We’ve planned for the actual costs we anticipate cover- quick links SUBSCRIBE ing in the coming year. And, most significantly, we’ve worked together Sign up for a subscription to KCB. Twelve issues for $34.95. to make strategic choices in order to fund those services that are most KCB UPDATES To receive news about the next issue of KCB and when it will hit important to our citizens.” the local newsstand, sign up for our e-mail notices by contacting — STATEMENT MADE MARCH 28, 2008, BY KCMO MAYOR MARK FUNKHOUSER ON THE editorial@KCBmagazine.com. ADOPTION OF THE FY 2008-2009 BUDGET. I N S I G H T , I N N O V A T I O N , I N S P I R A T I O N | 13
  • 16. index: people and companies in this issue HERE YOU’LL FIND A LISTING OF Bridging the Gap ...................................... 61 Enterprise Financial Services Corp. ......... 59 Holloway, Lael .......................................... 59 ALL OF THE COMPANIES AND PEOPLE MENTIONED THROUGHOUT THIS ISSUE OF KCB, INCLUDING Brien, Keith ............................................... 47 Entrepreneurial Development Center....... 59 Holmes, Michael ...................................... 43 OUR ADVERTISERS. Broadway Across America ....................... 28 Environmental Protection Agency ............ 50 Hospital Corp. of America ........................ 59 a ABC .......................................................... 38 Action Coach ............................................ 27 Advertising Icon Museum .................. 17, 28 Brown, Benjamin ...................................... 55 Brown, F. Peter ................................... 24, 28 Brown, G. Michael .............................. 24, 28 Ericson, Vaughn ....................................... 40 Ernst & Young........................................... 59 Escalation Consultants ............................ 55 i IdentiGEN ................................................. 19 Industria Oklahoma Nicaragua SA........... 51 Information Resources Inc. ...................... 39 Aesthetica..................................................13 Brown, Michael ................................... 24, 28 Euronet Worldwide ................................... 24 Information Technology of Iowa ............... 59 AIESEC ..................................................... 19 Brown, Peter ....................................... 24, 28 European Motorsports ............................. 40 InterContinental Hotel ................................ 8 f Alexander, Brian ....................................... 64 Bryan Cave Law ....................................... 44 Facebook ................................................. 26 International Association Alger, Horatio ............................................ 45 Bubb, Megan............................................ 47 Fanning, Monica....................................... 59 of Administrative Professionals ................ 61 Allison, Craig ............................................ 39 Bussanmas, Corita ................................... 61 First National Bank .................................. 42 Ironhorse Golf Club .................................. 61 AMC Entertainment Inc. ..................... 24, 59 American Century Investments ................ 59 c Caligiore, Gustav ...................................... 47 Carnegie, Dan .......................................... 61 First National Bank of Kansas .................. 23 First Watch ............................................... 61 IRS ............................................................ 21 ISSN ......................................................... 64 j American Chemistry Council............... 54-55 Cates Auction ........................................... 41 Fitness For Life ......................................... 26 Jefferson Wells Inc. ............................ 41, 59 American Restaurant, The........................ 46 Central Exchange ..................................... 61 Fitness Gallery.......................................... 21 Job Match ................................................ 39 Amini’s Galleria .......................................... 2 Cerner Corp........................................ 19, 24 Flickr ......................................................... 26 Johnson County Community College ........ 3 k Anderson, Jan-Eric ................................... 37 Chateau Avalon ........................................ 29 Ford Motor Company ............................... 26 Kansas Biosciences Organization ........... 23 Applebee’s ............................................... 59 Child Health Coalition .............................. 61 Fortune Magazine .................................... 25 Kansas City Area Development Archer Daniels Midland ............................ 54 Association of American Railroads .......... 54 Aureus Group ........................................... 46 Cinema Scene Marketing ......................... 43 Collins, Jeremy ................................... 37, 63 ColoradoBiz Magazine ............................. 28 g Gail’s Harley Davidson ............................. 23 Garmin.......................................... 19, 24, 28 General Services Administration .............. 61 Council ................................................19 Kansas City Chiefs ................................... 19 Kansas City Council of b Barkley................................................ 37, 26 Combest, Christopher .............................. 47 Gentle, John ............................................. 57 Women Business Owners .................. 19, 23 Bayer Corp. ........................................ 24, 28 Conrads, David ........................................ 48 Ginsu Knife ............................................... 45 Kansas City Royals....................................10 Beckloff, Michael ...................................... 23 Consumers United for Rail Godin, Seth .............................................. 21 Kansas City Southern............................... 53 Bell Atlantic Corp. ..................................... 57 Equity ............................................54, 57 Godsey, C. Wayne.................................... 38 Kansas City Symphony .............................. 4 Bennett, Kathy .......................................... 23 Credit Union of Johnson County .............. 61 Greater Kansas City Chamber Kansas Information Technology Benskin, Audrey ....................................... 23 Cribb, Christopher .................................... 47 of Commerce ..................................... 16, 59 Association ..........................................59 h Bernstein, Bob.................................... 24, 28 Czinege, Mike........................................... 59 Hallmark ................................................... 19 Kansas Technology Enterprise Corp........ 59 d Bernstein-Rein ........................ 17, 24, 28, 40 Derusseau, Brad ...................................... 43 Hamberger, Edward R.............................. 55 Kao, E. Min ......................................... 24, 28 Bentley-St. Louis ........................................ 9 Dietrich, Bill............................................... 61 Handy Stitch ............................................. 45 Kauffman Foundation............................... 19 Birch, Mary ............................................... 21 DLR Group ............................................... 44 Harley Davidson ....................................... 23 KCADC ..................................................... 19 Black & Veatch ......................................... 19 Dost, Linda ............................................... 23 Haverty, Michael ....................................... 54 Kemper, D. Mariner ............................ 24, 28 Black Star 231 .......................................... 50 Dreiling, Mark ........................................... 23 Heit, Mary ................................................. 59 Kepner-Tregoe Inc. .............................. 24-25 Blue Cross Blue Shield............................... 1 BMW ......................................................... 28 Brass, Kevin ....................................... 37, 53 e Embarq Corp............................................ 28 Embrace Smiles LLC................................ 22 Employee Advisory Committee ................ 59 Hendrikse, David E. ................................. 59 Hereford House .................................. 63, 61 Hesse, Dan......................................... 24, 28 KMBC ....................................................... 38 Krass, Todd .............................................. 59 Kreps, Angela ........................................... 23 Brenner, Daniel L. ..................................... 21 Enterprise Bank ........................................ 59 Historic Annapolis Foundation ................. 64 KSHB ................................................... 39-40 14 | K C B U S I N E S S
  • 17. index: people and companies in this issue KTEC ........................................................ 59 Nielsen Company, The ............................. 37 Rosemann & Associates P C. .................. 59 . Surface Transportation Board ............. 56-57 l L.C.’s Bar-B-Que.......................................13 Nintendo ................................................... 63 RubinBrown .............................................. 26 Szabo, Bob......................................... 54, 57 t Lambert, Thom ......................................... 56 Noble, Melissa A. ..................................... 61 Russell, Rebecca ..................................... 61 Take Two Productions............................... 23 Lathrop & Gage........................................ 21 Leawood Chamber .................................. 61 Lee, Benny ............................................... 45 Noles, Samantha...................................... 61 Norfolk Southern ...................................... 53 North Kansas City Hospital ...................... 61 s Sahni, Jyotsna .......................................... 61 Sailer, Berta .............................................. 61 Sales Professionals International ............. 61 Time Warner Cable................................... 24 Tivol .......................................................... 11 TiVo ..................................................... 37, 43 Lindell, Celeste ......................................... 26 Northeast Johnson County Chamber ...... 61 Samsung .................................................. 27 Top Innovations ........................................ 45 Lucas, George.......................................... 43 Northland Chapter, The ............................ 61 Scheels All Sports .................................... 21 Trozzolo, Angelo R. .................................. 59 m Majestic Resource.................................... 25 March of Dimes ........................................ 61 Northwest Missouri State University..........17 Norwood Resources Ltd. ......................... 51 Schlitterbahn ............................................ 21 Scott Fetzer Company ............................. 45 Trozzolo, Pasquale ................................... 59 Trozzolo Communications Group ............ 59 Mark O’Connell ........................................ 47 Mark One Electric Company .................... 39 Marquee Artisan Wines ...................... 17, 47 o Ohle, Joerg ......................................... 24, 28 On Demand Technologies ....................... 12 OncImmune.............................................. 19 Scott Rice Officeworks ............................... 6 Securities and Exchange Commission ........................................57 Tymosko, Paul .......................................... 59 u U. S. Bank................................................. 59 U.S. Department of Labor..........................10 Matthews, Lisa ......................................... 23 OQO ......................................................... 27 Sheahan-Strain Associates Inc. .............. 24 Ubben, Miriam.......................................... 59 McDonald’s .............................................. 43 Organisation for Economic Cooperation Shelburne Museum .................................. 64 UMB Financial Corp. ................................ 24 McSpadden, Susan ........................... 64, 48 and Development .....................................19 Shot Bee ................................................... 59 Union Pacific ............................................ 53 p Menendez, Ann ........................................ 23 Outpost Broadcast Communications ...... 23 Shughart Thomson & Kilroy ..................... 59 Union Station ...................................... 61, 21 Mid-America Minority Business Panama Canal Railway Company............ 54 Sign Pro of Kansas City ........................... 61 University of Kansas................................. 19 Development Council ............................... 42 Patterson, Neal ................................... 24, 28 Singer ....................................................... 45 University of Missouri ......................... 19, 56 Mini, Martin ............................................... 23 MoneyGram.............................................. 28 Peterson, Mary Beth ................................. 59 Pittsburg State University ......................... 60 SKC Communications Systems ............... 20 Sloss, Jim ................................................. 61 v University of North Texas...........................17 Vibe Marketing ......................................... 25 Moore, Pat ................................................ 61 Morgan, Hali ............................................. 23 Multi Service Corp. ................................... 47 Power On Technologies Inc. .................... 29 Poynter Institute for Media Studies............17 PQ Media ................................................. 40 Software and Information Technology of Iowa .................................. 59 Spangler, Laura ........................................ 23 w WDS Marketing ........................................ 23 Webster House......................................... 23 Wendlandt & Stallbaumer ........................ 38 MySpace .................................................. 26 Pryor, Jim .................................................. 48 Spangler, Marga ....................................... 23 Wheeler, Charley ...................................... 21 n National Association of Realtors................10 Pryor Oil Company ................................... 50 Spangler, Rich .......................................... 23 White, Tom ................................................ 55 National CineMedia LLC .......................... 28 Pstrada ..................................................... 59 Spangler, Sara .......................................... 23 Wilson, Becky ........................................... 23 National Freight Transportation Quikut, Douglas ....................................... 45 Spidertel ................................................... 40 Winfrey, Oprah.......................................... 39 Association .........................................53 National Golf Club of Kansas City, The ..................................19 r Rebar Business Builders .......................... 28 Referring Entrepreneurs and Professionals .......................................61 Sprint Nextel ............................................. 24 Staffing KC ............................................... 27 Star Group, The ........................................ 19 Witcher, Harold ......................................... 51 Womack, Cheryl ....................................... 19 World Figure Skating Museum ................. 64 National World War I Museum ........... 13, 64 Regal Entertainment Group ..................... 28 SteamFast ................................................ 45 Worth, Gail ................................................ 23 NBC ..................................................... 39-40 NBC Universal .......................................... 40 Nebraska Furniture Mart .......................... 21 Regnier, Bob ............................................. 61 Research Belton Hospital ........................ 59 Ria Envia................................................... 28 Sterling Steel Company ........................... 54 Stillwell, Arthur .......................................... 54 Strnad, Sarah ........................................... 23 y YouTube .................................................... 26 YRC Worldwide ........................................ 19 Zerkel, Sherri ............................................ 61 Neifert, Marianne ...................................... 61 New York Yankees......................................10 Rogers , Teri ............................................. 23 Roman, Jay .............................................. 55 Sughart, Thomson & Kilroy........................13 SuperFlea...................................................13 z Zucker, Jeff ............................................... 40 Zurbuchen, Nancy.................................... 23 I N S I G H T , I N N O V A T I O N , I N S P I R A T I O N | 15
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  • 19. contributors RUTH BAUM KEVIN DAVID KEVIN DAVID BETSY SUSAN BIGUS BRASS CONRADS FLEMING HODES LEE MCSPADDEN Ruth Baum Bigus writes about Marquee Ar- month for KCB. Fleming’s work also has ap- Susan McSpadden is one of those lucky peo- tisan Wines in this month’s Global Market col- peared in such publications as Modern Bride, ple who has always known what she wanted to do umn. Bigus also contributes to sister publication Maxim, Successful Farming and Mental_Floss. with her life: Take pictures for the likes of KCB and Commercial Journal-Kansas City. David Hodes is a Kansas City native and free- other publications. A contract photojournalist in In this month’s Behind the Curtain column, lance writer who also has worked as a news pro- the Kansas City area, her credits include The New writer Kevin Brass investigates the impact that motions writer/producer for local television news York Times and The Washington Post. Previously, digital recording devices (DVRs) are having on stations. He is a field producer for nationally syn- McSpadden worked for The Kansas City Star for TV advertising revenues. He also writes a feature dicated news programs for NFL Network, VH-1 eight years as a photo editor and photographer. story about the allegations of price-fixing in the and CBS. He is the former editor of Video Sys- ANTHEM MAY PREVIEW railroad industry. Brass is a longtime contributor tems, a video trade publication. Feature articles What’s in our other issues? to a lengthy list of publications, including The by Hodes have appeared in Billboard magazine In the May issue of Commercial Journal-Kan- sas City, read about the construction of the New York Times, International Herald Tribune, as well as other national business and entertain- West Edge project on the Country Club Plaza. People and San Diego Magazine. He has also ment magazines. He also writes for the KCB’s When completed next spring, the building will serve as the new headquarters of Bernstein- been a regular contributor to the business sec- sister publication Commercial Journal-Kansas Rein advertising and home of the Advertis- tion of the Los Angeles Times and served a stint City. This month, Hodes writes about entrepre- ing Icon Museum plus a boutique hotel. Also learn about two major intermodal hubs that are as executive editor of Video Store Magazine. Be- neur Benny Lee. coming online and will boost the region’s pro- hind the Curtain appears each month in KCB. A native of Lawrence, Betsy Lee earned a bach- file as a shipping and transportation hub. A frequent contributor to KCB, David Conrads elor’s degree in journalism from Northwest Mis- Just in time for Mother’s Day, the May edition has written for numerous national and local pub- souri State University and pursued graduate jour- of KC Magazine examines what motherhood means to a variety of our city’s most interest- lications, including the Christian Science Monitor, nalism studies at the University of North Texas. ing and vibrant women and offers a gift guide USA Today, Commercial Journal-Kansas City and She completed a writing and reporting fellowship that’s sure to please. KC Magazine. He is also co-author, with Steve Wulf, with the Poynter Institute for Media Studies in KC Home Design welcomes May’s flowers of I Was Right On Time, the autobiography of Buck St. Petersburg, Florida. Her work has appeared in with the debut of its new columnist, Heather Clawson. The “chic” behind the design blog O’Neil. This month, he writes the profile of Kansas the Dallas Morning News, Missouri Lawyers Weekly Habitually Chic on metrostew.com, Clawson City-based Jim “Blacky” Pryor, one of the last of and, closer to home, in the St. Joseph News-Press shares her New York interior insights. This spring’s issue also reveals two very differ- the old-school oil wildcatters, and his search for oil as well as KCB’s sister publication, KC Magazine. ent yet equally sophisticated homes: a Mid- reserves in Central America. Lee lives in Kansas City. This month, she writes the Century Modern River Market condo and a eclectic art home in Mission Hills. Kevin Fleming writes The Grind column each CEO quiz in the i3 section of the magazine. I N S I G H T , I N N O V A T I O N , I N S P I R A T I O N | 17
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  • 21. business philosophy BOB MARCUSSE | president and CEO of the Kansas City Area Development Council ILLUSTRATION BY NOLI NOVAK Global KC E arly this month, the Kansas City area will host a very appointments in India and Chile. MU journalism students will be influential group of international economic develop- covering the Beijing Olympics this summer, and the university has ment leaders. The Organisation for Economic Co- research partnerships and training programs in China as well. operation and Development (OECD) is sending its Working • The University of Kansas’ global vision includes a nation- Party on SMEs and Entrepreneurship to Kansas City for several al No. 8 ranking for the percentage of students studying abroad, days of meetings with the Kauffman Foundation. 440 students certified in the university’s Global Awareness pro- The visit offers a rare opportunity for Kansas City to en- gram, and the world’s largest student chapter of the AIESEC, gage and make an impression on more than 100 international which arranges internships worldwide. government dignitaries and global entrepreneurial leaders Significant international outreach also takes place in both the from 30 different countries in Western Europe and Asia. The Kansas and Missouri governor’s offices, and through many of the OECD Working Party will be meeting in the U.S. for the first region’s city governments. time in its 40-plus-year history. As has been true in the corporate and political world for quite The OECD is an international organization that collects and some time, the economic development community also is realizing analyzes data that is used to make recommendations on interna- that competition is no longer limited to the United States or even tional economic policy. Membership is made up of international just North America. More and more, companies are conducting government dignitaries representing economic development, tour- global searches for manufacturing plants, research & development ism, industry, labor, energy, transportation, science and technology, centers, datacenters and customer contact facilities. and small business. The organization’s Working Party on SMEs The KC region has worked with at least nine overseas companies and Entrepreneurship focuses specifically on issues and policies at in the past two years. It has seen interest, in particular, from com- the national and international levels pertaining to SMEs (including panies in Germany, Ireland and England. micro-enterprises) and entrepreneurship. When the KCADC worked with the team from IdentiGEN, an The KCADC is hosting the group, along with key corporate, early-stage animal health company based in Ireland, their interest civic and elected leadership from across the region and both states in the U.S. stemmed from their ability to more easily get funding for a special dinner highlighting KC’s global reach and interests. for their research and product development. There was a similar The Kansas City region is fortunate to have the resources it does opportunity with London-based OncImmune, a company that is in the Kauffman Foundation, as well as innovation and leadership at now developing an early detection test for breast and other cancers companies like Garmin, Hallmark, Black & Veatch, Cerner, from its new office in Kansas City. YRC Worldwide and many others. These organizations are bring- The decisions made within the OECD could potentially influ- ing significant international prestige to the KC region. ence companies’ interest in investing in markets outside of their Many of the regional universities have strong ties to interna- country of origin. Whether it becomes easier to do business abroad, tional governments and universities abroad. more cost-effective or more competitive, the KC region needs to be • The University of Missouri has a variety of global outreach in the spotlight. (For more information on the OECD, visit www. efforts, from student study abroad programs in 60 countries to faculty oecd.org.) Bob Marcusse, president and CEO of the Kansas City Area Development Council; Nancy Zurbuchen, president of Motional Multimedia and co- founder, director of the Kansas City Council of Women Business Owners; Cheryl Womack, president and CEO of the Star Group and VCW Holdings; and Carl D. Peterson, president and general manager of the Kansas City Chiefs rotate in writing this column. To respond to this column, email rsmacintosh@kcbmagazine.com. I N S I G H T , I N N O V A T I O N , I N S P I R A T I O N | 19
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  • 23. political commentary TRACY THOMAS | former president of the Shawnee City Council ILLUSTRATION BY NOLI NOVAK Vote With Your Wallet I ’ve never bought one thing at Nebraska Furniture Mart, All local governments funnel money and zoning privileges and I never will. I hate that it ruined KC’s furniture and ap- to favored developers, engineers, homebuilders and bankers. pliance industry. Instead of Lenexa, it was built at taxpayer They cover every number on the roulette wheel; any politician expense in KCK. The minute the STAR bonds for infrastructure who asks gets a check. Then it’s payback after election time. are paid off, this vulture is free to migrate to where it should have I know. I was elected for five years in Johnson County, and I gone all along: Denver. All that will remain is a shell no company cut my political campaign teeth in KCMO in the post-Wheeler will ever fill—a Kemper Arena of big-box stores. years. (And do you really believe Charley Wheeler wants to I also won’t be riding the 65-foot subsidized Schlitterbahn be a state treasurer—something he knows nothing about? Of Ferris Wheel or saluting the animatronic U.S. Presidents at Scheels course not. He’s running for a bigger state pension. It’s based All Sports. I’ll get my treadmill at locally-owned Fitness Gallery on the average of your last three years of public salary.) instead. And you won’t find me paying $10 to park downtown in or- In the past, campaigns for development scams seeking tax der to drink a $9 Mojito at any Cordish Co.-subsidized bar. Nope. I subsidies, including BiState II and Big Soccer, were financed dine in Westport or in Johnson County, where parking is free and easy, illegally. More than half of the proponent money was mysteri- and the businesses self-supporting. Prediction: In three years, when the ously “in-kind,” because consultants told big business to write novelty of the Power & Light District begins to wane with the crowds, checks directly to the TV stations and deduct the cost as adver- Cordish will bail on the city. tising. That’s illegal. I am in the process of turning them in to Maybe the only way to stop the tax abatement insanity is to hoist the IRS. Advertising is only deductible when it’s for your own a George Bush “Mission Accomplished” banner and then quietly let business, not a political campaign. some of these boondogles fail by refusing additional bailouts. Must All business owners and employees need to vote with their Union Station survive by selling $24 tickets to view peeled cadav- wallets. It’s a matter of enlightened self-interest: support local ers? And despite the $29 million in subsidies over the years, the business and no more taxes. Email all elected officials this week 18th & Vine Jazz District is still singing the blues. The Peachtree before you have to fire anyone in this recession. Restaurant picked up and decided to relocate where there will be The joy of entrepreneurship is in risk-taking. But let’s learn some at least some short-term traffic—the Power & Light District. lessons from history. Don’t you imagine your parents and grandpar- Developments, like marriages, fail more than 50 percent of the ents wished they’d made some different decisions, say in 1929 and time. You need an exit strategy. Impending blight? How about five 1938? Let’s not wake up whining, “Why didn’t someone tell me that vacant grocery stores in Shawnee? Empty storefronts are the har- was gonna happen?” binger of Troost. Wake up, voters! Vote against all tax increases Read Web icon Seth Godin’s book, Meatball Sundae: Is Your and the developers’ lapdog politicians who support them. And Marketing Out of Sync? He urges us to stop adapting and start when Lathrop & Gage fundraisers solicit you to write campaign reinventing. I say, do this politically as well. Godin helps cut- checks for Johnson County’s Research Triangle this November, just ting-edge businesses with 14 new-media marketing trends. But say NO. If it’s such a viable project, they’ll build it anyway. even if you run an old-fashioned “meatball” business, selling From Funk to the JoCo Commission to every council race in the average goods to average Kansas City people, this book will metro, all local campaigns are financed by development attorneys. wake you up. Consider yourself told. Tracy Thomas, former president of the Shawnee City Council; Mike Shanin, veteran Kansas City broadcaster, host of Ruckus; Tim Carmody, attorney with Berger & Carmody P .A., former Kansas State Representative and; Kris W. Kobach, Daniel L. Brenner/UMKC Scholar and Professor of Law, former counsel to the U.S. Attorney General, rotate in writing this column. To respond to this column, e-mail rsmacintosh@kcbmagazine.com. I N S I G H T , I N N O V A T I O N , I N S P I R A T I O N | 21
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  • 25. i3: insight, innovation and inspiration kcb’s influential women To recognize KCB’s 50 Most Influential Women of 2008 (highlighted in the March issue), a celebration was hosted at the Webster House. In attendance were: 1) (Clockwise from left) Kathy Bennett; ‘08 Honoree Teri Rogers of Take Two Produc- tions; Nancy Zurbuchen, KCB columnist and co-founder of Kansas City Council of Women Business Owners; Gail Worth of Gail’s Harley Davidson; Linda Dost; and ‘08 Honoree Becky Wilson of WDS Marketing. 2) Ellen D’Amato of Central Exchange, R. Scott Macintosh and Dara Macan of Anthem Publishing, and Marc Maun of Bank of Kansas City; 3) ‘08 Honoree Angela Kreps, president of Kansas Biosciences Organization, Michael Beckloff and Martin Mini. 4) Au- drey Benskin and Ann Menendez. 5) Rich Spangler, ‘08 Honoree Marga Spangler of First National Bank of Kansas, Laura and Sara Spangler. 6) ‘08 Honoree 1 Sarah Strnad of Outpost Broadcast Communications and Mark Dreiling. 2 3 4 5 6 I N S I G H T , I N N O V A T I O N , I N S P I R A T I O N | 23
  • 26. i3 available In-state c alling now $29.95/mo kcb quiz: a jack of as low as which type? Though CEOs are each ultimately responsible for the suc- cess of their organization, each wears the hat differently. Some In business, delegate, and others dive into the minutiae headfirst. Some have a mix of various leadership qualities. However, accord- one size doesn’t fit all. ing to Kepner-Tregoe Inc., an international consulting and training services firm, there are eight easily recognizable CEO leadership types. Can you match these local CEOs with the eight CEO leadership types? CEOS: A. Neal Patterson, Cerner Corp. B. Joerg Ohle, Animal Health Division, Bayer Corp. C. Bob Bernstein, Bernstein-Rein D. Mariner Kemper, UMB Financial Corp. E. Min Kao, Garmin Feeling cornered into buying more than your business needs? F. Peter Brown, AMC Entertainment Inc. Get a tailored solution with this great offer. Save up to G. Michael Brown, Euronet Worldwide Your business deserves communications solutions that suit your needs. That is why Time Warner Cable Business Class offers Phone, high-speed Internet, Cable 33% a month! Order high-speed internet H. Dan Hesse, Sprint Nextel 1) VISIONARY – Visionaries are the creative thinkers, often TV, and Managed Security solutions designed to grow with your business. and either cable TV or producing big ideas. Ideas can range from an unusual product Business Class Phone. to a new way of doing business. Visionaries have a knack for Get the best fit for your business by taking advantage of this offer today. And see what finding ways into untapped markets with an existing product. Products and services not available in all areas. Some restrictions apply. a difference a custom solution can make. ©2008 Time Warner Cable. All rights reserved. Offer valid for new business customers in Time Warner Cable Business Class Phone serviceable areas. 2) STRATEGIST – Working behind the scenes, strate- Call 816-303-1822 today or visit 33% savings applies to 2 year term 5x384 High Speed Data pricing when combined with either cable TV or Business Class Phone. Savings based on kc.twcbc.com retail pricing of products when purchased individually when subscribing gists’ strengths include choosing the company’s market, to Business Class high-speed internet and either cable TV or Business Class Phone service. Offer not transferable and may not be combined with selecting the appropriate marketing emphasis and finding any other offer. Excludes applicable taxes and fees. Standard installation fees apply. Business Class Phone does not include back-up power and competitive advantages. Strategists also create strong should there be a power outage, Business Class Phone, including the ability to access 911 services, may not be available. Additional charges apply for taxes, fees, Directory Assistance, Operator Services and calls business models and will likely be adept at recognizing to International locations. All trademarks the property of their respective owners. In-state calling refers to unlimited calling in Kansas and Missouri acquisitions and alliance opportunities. for $29.95 with 2-year contract term. 3) IMPLEMENTER – CEOs with an implementer leader- ship style work hard to ensure operational excellence. Implementers streamline work processes and create structures to support their efforts. They create goals and do everything they can to reach them. Not only do these characteristics apply to cost reduction, implementers also focus on employee safety, consumer satisfaction and organizational adherence to regulations. 4) MOTIVATOR – Focused on meeting the needs of consum- 24 | K C B U S I N E S S
  • 27. ers and employees, motivators spend most of their time working with people. A motivator’s expertise is building his or her team. Motivators work to rally their troops, establishing a culture that is a magnet for the best and brightest. 5) RAINMAKER – Rainmakers are salespeople at heart. Their expertise is the art of establishing customer relationships and making the big deals. According to Kepner-Tregoe Inc., a rainmaker CEO’s key question should be, “Do I have a unique talent in this area or is it merely a preferred activity that could also be carried out by others?” 6) MARKETER – Like any strong marketing representative, marketer CEOs spend a great deal of time serving as their organization’s “face.” Often, these individuals completely embody the brand. As a result, they play a role that no one Treading water with the same soggy else in the organization can play. messages? Make a splash and have fun doing it with integrated campaigns and 7) DEAL MAKER – Deal maker CEOs spend their time on refreshing creative. Suit up. Grab your alliances and acquisitions. They are much like strategists, but white board. Ride the wave with Vibe. deal makers focus on finding partners. They spend most of • Full-Service Marketing • Graphic Design their time searching for partners and conferring about busi- • Competitive Analysis • Public Relations ness arrangements. • Strategic Planning • Web 8) AMBASSADOR – Stakeholders are the focus of ambassa- • Branding • Media dor CEOs. These CEOs work to please consumers, give fod- der to financial analysts, sway lawmakers, compel regulators and satisfy board members. They are community connectors. According to Kepner-Tregoe, these CEOs could be referred to as “lobbyists in chief.” (For the Answer Key see page 28.) INTUITIVE • INTERACTIVE • INNOVATIVE YOURVIBETEAM.COM • 816-795-6067 kc by the #s KC SOUTHERN’S RANK ON FORTUNE MAGAZINE’S LIST OF THE 100 FASTEST- 20 GROWING COMPANIES IN 2007. THE RAILWAY LINE POSTED REVENUES IN EXCESS OF $1.6 BILLION FOR THE YEAR. RISING FUEL AND FREIGHT COSTS HAVE BOOSTED THE BOTTOM LINE FOR THE RAIL COMPANY. I N S I G H T , I N N O V A T I O N , I N S P I R A T I O N | 25