2. TABLE OF CONTENTS
VIDEO MARKETING ON STEROIDS FOR REAL ESTATE AGENTS:
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THE FIVE W’S TO REMEMBER:
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SEND PERSONAL 1 VIEW VIDEOS:
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WHAT WORKS BEST?
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HOW TO RECORD VIDEOS:
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HOW TO EDIT VIDEOS:
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EDITING FEATURES:
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HOW LONG SHOULD THE VIDEOS BE?
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MORE FEATURES:
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IT IS THIS EASY:
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WHAT DO I DO WITH MY VIDEOS?
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WHAT TO DO NOW!
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“THE TEN COMMANDMENTS OF INSTALLING VIDEO ON YOUR WEB PAGE”
BY RICHARD SMITH
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3. VIDEO MARKETING ON STEROIDS FOR
REAL ESTATE AGENTS:
Why Video Marketing Works?
Video Marketing is visualized message. This type of media is easy to be
understood and can influence audience. People can relate a lot more easily with
visuals - you can absorb the information a lot faster rather than reading text.
Video Marketing is staggeringly inexpensive and technologically brilliant
elements within it make a huge difference to my engagement with
clients and soon-to-be-clients.
Video Marketing is simple, easy, and convenient.
1. Simple because an internet video can be created in a few minutes to
a few hours with the right software. Once distributed to the many
video sharing sites, that video can rank high on the search engines
like Google, Yahoo, and Bing in a matter of hours.
2. Easy because your prospects don’t have to do anything accept sit
back and watch your message with just a click of a mouse.
3. Convenient because watching and listening is always easier than
reading, and it usually takes less of time.
Video marketing gives you the power to show your message to your prospects
without the need for them to thoroughly read any content. And as time tells,
people and the internet have evolved from reading to listening to watching, just
like we did with newspapers to radio to TV.
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4. But, the most important benefit of video marketing is the visibility you’ll get. Not
only is it easy to advertise on free video sharing websites like YouTube, but it
can also be virally sent around the web without fearing that it loses its ability to
get traffic to your site. The social sharing or viral aspect is also its strongest
point.
You can also have videos in your website, upload them to many video sharing
sites, or have them bookmarked in social bookmarking sites, which will not only
provide you with many back links to your site but also get you a ton of FREE
traffic. This is where video marketing has many advantages over article
marketing, with the power of the social media networks.
We all know articles can just be copied and forwarded along to anyone in
emails. But, people don’t actually like to share content as much as they like to
share videos, which can be much more entertaining.
REMEMBER THIS:
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6. THE FIVE W’s to REMEMBER:
1. WHO should I send the video to?
Consumers: Past, Present, Future
Insurance Agents
Divorce Lawyers
Sphere of Influence (250-500)
Community Business- Landscape, Pool, Electric, Plumbing,
Restaurants, Cleaners
2. WHAT do I say on the video?
First of all, you need to create a character. The only weapon
you have is your real self.
Weekly Tips
A clear call to action
Answers
-
Here’s what I got?
-
Here’s how it will benefit you?
-
What you need to do next?
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7. WHAT do I wear?
Your real character
Be comfortable but not shabby
Something that represents you
Nothing green or blue when you are green screening
Black is always good
3. WHERE will I do it?
Your office
Your home/garden
Your poolside – create a theme
On Location- restaurant, beach, motorcycle, etc.
Where in the world is (local landmark)
Park
4. WHEN do I send the video out?
MONDAY – Busy Day ( Use as preparation day)
TUESDAY – Good education day and ok sales
WEDNESDAY – Good weekly tip day and sales day
THURSDAY – Great Sales Day ( 2nd Best Email Day)
FRIDAY – Good Teaching/Education Day
SATURDAY – BEST EMAIL DAY
SUNDAY – Good Day to Take Off
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8. 5. WHY am I doing this?
To create a bond with your audience
Lets people get to know you more
Makes you a real person
Makes you a celebrity like the weather man
Local Rock Star
SEND PERSONAL 1 VIEW VIDEOS:
EXAMPLES:
Clear to close videos
Need documents videos
Happy Birthday Video Greetings
New Foreclosure Videos
Great 203K Homes Videos
Credit Ideas Videos
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9. WHAT WORKS BEST?
1. BLOGGING:
PRO’S
Free and Easy
You can personalize and customize your page according to your
preference
Shows all your past videos
No advertising
Cool widgets (Weather, etc.)
It’s only you who can post
CONS
Have to drive traffic to it
Have to keep up with it
Doesn’t have a video counter
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10. 2. YOUTUBE:
PRO’S
Great SEO- Search Engine Optimization (Google owns it) *slow way
to build list
Massive audience
Validates who you are (as seen on) (billboard as seen on Youtube)
Free Counts your views
This is HUGE- Competitors can advertise on it
Can only have 10-minute videos
Have to drive traffic to it
CON’S
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11. 3. VIDDLER
PRO’S
Free
Lots of storage space
Holds long videos
Easy to upload and download
No competitor advertising
Counts your video views
Doesn’t do search engine optimization very well
Have to drive traffic to it
CON’S
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12. 4. INSTANT VIDEO GENERATOR
PRO’S
You’re in charge of advertising
Easy to use
Has an opt-in
Uses a postcard and has lots of templates
CONS:
It isn’t free
Has a small video (This could be a PLUS if you read your scripts)
Videos must be flv
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13. 5. FACEBOOK:
PRO’S
Free and Easy
Built-in Traffic
Cross market by posting other links to your account
No video counter
Has a time limit
CON’S:
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14. HOW TO RECORD VIDEOS:
In recording videos, you can use webcams, digital cameras, regular camcorder
or even a smartphone.
HOW TO EDIT VIDEOS:
There are a lot of video marketing software’s in the market today. You can use
Camtasia, Adobe Premiere Elements, Windows Movie Media/iMovie, DON’T EDIT
(BEST).
EDITING FEATURES:
Green Screening
Sets the stage for your video
Can go to interesting places
CON- Sometime people can tell
Super cool site to get pics for background
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15. HOW LONG SHOULD THE VIDEOS BE?
1-3 minutes
Commercials do it in 30 seconds:
1. Here’s what I got
2. Here’s how it benefits you
3. Here’s what I want you to do next
MORE FEATURES:
Music (Findsounds.com)
Also sets stage for videos
Can fade in and out
Helps diminish “dead time”
Intro, Captions, Credits
IT IS THIS EASY:
1.
2.
3.
4.
5.
6.
7.
8.
Shoot short video using iPhone
Upload to computer
Open “Windows Movie Maker”
Insert Introduction
Insert Video
Save as….
Upload to YouTube or upload directly to BombBomb email
BombBomb Email- send out COMPLETED
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16. 9.
10.
11.
12.
13.
14.
15.
Copy URL for video
Go to “edit” video
Take a screenshot of video using jing and save
Open email system
Write email and paste picture of video to email
Add link to YouTube video to the picture
COMPLETED
What do I do with my Videos?
Get the word out – Emails, signature lines, referral partners, flyers,
other peoples newsletters
Invite partners to record with you and send to their list
*****HUGE!!!!!
Put on your website, your Facebook and where ever else you can
think of.
What To Do NOW!
Mix it up – Some personal, some work, some funny, some serious
Start TODAY
Don’t be afraid – You go grocery shopping don’t you?
Call Me And I’ll Help You Get Started
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17. “The Ten Commandments of Installing
Video on Your Web Page”
by Richard Smith
There is no one single thing you can do to turn "Website Tire
Kickers", into "Website New Clients" than putting your own
personalized video message on your website. But, before you
run off and put something up just to "have it done", you must
follow some critical guidelines to maximize this incredible
strategy.
There are Ten Commandments you should definitely follow when it comes to placing
video on your website. Your website will drive visitors away faster than the speed of
light if you break one of these Commandments. Getting people to stay at your website
longer, make more inquiries about your Real Estate programs or service, and even
refer a greater number of their friends to you is much easier if you simply follow the
Ten Commandments.
TO PLACE VIDEO EFFECTIVELY ON YOUR WEBSITE, FOLLOW
THESE TEN COMMANDMENTS:
Commandment #1 - Avoid having your video start automatically when visitors arrive at
your website. This is very annoying. Customers may very well leave your website if it
starts blaring noise as soon as they arrive. It's a lot harder to look around to try and
figure out how to turn off your audio than it is to simply leave your website or hit the
back button.
Commandment #2 - Make sure your video looks professional! Be sure the audio and
visual are both good otherwise, you will appear to be an amateur. Make sure your
background is not cluttered and there is no extraneous noise. For about $150.00 you
can purchase a great camera!
Commandment #3 - Keep promotional videos short! Your main web page is not the
place for long video. A good length for your home page video is between 30 and 90
seconds and the message must be concise, direct, and easy to interpret. Keep in mind,
television commercials are only 30 seconds long and manage to convey their messages
clearly; use them as a model when making your video.
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18. Commandment #4 -- Practice, Practice, Practice! If you are using a script, read it out
loud several times and change it to suit your personality as needed. People will usually
know if you are just "winging" it. Prior to recording your script, be sure to have other
people listen to it and offer their criticism. Then remove extraneous words; reduce the
length and change wording to better convey your message.
Commandment #5 -- Smile! Always smile and appear friendly on your video. People
want to work with people who enjoy what they are doing. Be sure to convey your
passion for your loan business to the viewer.
Commandment #6 - Avoid putting too much video up on any one page of your site
(unless of course you have a page dedicated strictly to past videos.) People won't
choose a play button at all, if there are too many to choose from.
Commandment #7 -- Let your personality shine through. You are making a video in
order to let people get to know you. Fortunately, they want to learn about who you are.
Television is filled with reality TV shows. American viewers are intrigued by other
people's lives. Let them get to know you, your family and your pets. (Several of our
scripts do this.)
Commandment #8 - Make sure your video actually has a point! While this may sound
redundant, people often put video on their website for no other reason than simply
because they can. If there's not much of a point to your video, it won't make any
difference to anyone how fancy it is.
Commandment #9 -- Tell people how to view your video! Simply having a play button
available on your website isn't going to be sufficient. Let people know what to expect what's it about, how long it is, what they can expect to hear - and, obviously, where to
click to start it playing. Research has shown that people will refrain from listening to a
video message if they fear it may be too long. Let your visitors know if it's a long
message so they will be prepared for it.
Commandment #10 - Perform a test run on your video! Don't assume that simply
putting video up on your website will increase sales. Test it out, get opinions from your
visitors, friends, and family, and then do split testing. After adding your video, figure
out if there is an increase in conversions. You'll never know if your video messages are
helping or hurting your website without a measurement of your results both before and
after its addition.
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19. Richard Smith is known for helping real estate agents with
tools, systems, and strategies that help grow their business.
Fast!
You can reach him at
281-994-4240
and at
www.facebook.com/rsmithcrown
www.linkedin.com/in/rsmithcrown
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