Donavon Roberson, culture evangelist for Dyn, Inc., presented "Unleashing the Power of Culture" during Day Two of the R-Squared Culture Experience.

2. COWBOYS
BBQ
ALAMO
TEXAS

4. VIRGINIA
JAMESTOW
N
ARLINGTON NATIONAL CEMETERY
DAVE MATTHEWS

8. NEVADA
DRY HEAT
GAMBLING
SILVER STATE

10. BLUE
CRABS WASHINGTON D.C.
CHESAPEAKE
BAY
MARYLAND

11. COAL
BURNING
COUCHES
MOUNTAINEE
RS
WEST VIRGINIA

24. …therefore…

26. It’s a
Kilt…
…it’s not a
skirt

33. SCOTLAND
NORWAY
SASKATCHEW
AN

46. unleashing the power
of culture

48. un·leash [uhn-leesh] verb
1. to release from or as if from a leash;
set loose to pursue or run at will.
2. to abandon control of

50. “Who said anything about safe?
'Course he isn't safe. But he's good.”
Mr. Beaver

51. cul·ture [kuhl-cher] noun
1. ????

52. communication
collaboration
courage

53. cause
continuity
context
communication
community

54. :cause
why do you exist?

55. we can learn a lot from a hedgehog

57. :context
what is your story?

58. Simple
Unexpected
Concrete
Credible
Emotional
Stories
Creating story through experiences that transcend
time and space.

60. :community
who do you attract?

61. STAGE #1 STAGE #2 STAGE #3 STAGE #4 STAGE #5
life sucks my life sucks I’m great we are great life is great

63. :communication
how do you connect?

64. Self
Actualization
Significance
Social
Safety
Survival

65. survival safety social significance self actualization
STAGE #1 STAGE #2 STAGE #3 STAGE #4 STAGE #5
life sucks my life sucks I’m great we are great life is great

66. On top of this tribal chatter, the
CEO fights to make quarterly
earnings, and the head of human
resources wonders why trust and
communication are always the
weak points on the climate
survey. People complain about
“all the politics around here,” but
despite money spent on training
and time spent away from work,
things never seem to change.
Dave Logan

67. :continuity
where are you going?

69. cause
continuity
context
communication
community
consciousness

70. :consciousness
who are you really?

71. Drive Summary
• MONEY is not where it’s at!
• Give me a HIGHER purpose
• Inspiration eats Motivation for breakfast

73. :risk
change
scary
new ground
irrelevant
ROI
:reward

74. :risk
fulfillment
legacy
impact
success
relevance
:reward

75. “Culture is not about what is absolute, real,
or true. It’s about what a group of people
get together and agree to believe.
Culture can be healthy or toxic, nurturing or
murderous. Culture is made of stories…”
Thom Hartman

77. Find Me:
@donavonroberson
www.donavonroberson.com
donavonroberson@gmail.com