Value Proposition canvas- Customer needs and pains
Appreciative Inquiry: Focusing on the Positive to Build Upon What Works
1. APPRECIATIVE INQUIRY
FOCUSING ON THE POSITIVE TO BUILD UPON WHAT WORKS
RST
& ASSOCIATES
Organizational Effectiveness Consulting
Robert S. Travis
Founder, President, and Chief Consultant
RST & Associates: Organizational Effectiveness Consulting
301.655.1073
rstravis@rst-and-associates.com
www.rst-and-associates.com
September, 2016
2. WHAT IS APPRECIATIVE INQUIRY?
RST
& ASSOCIATES
Organizational Effectiveness Consulting
A model that seeks to engage stakeholders in self-determined change.
Focuses on the positive.
Seeks to identify and build upon what works well, rather than to fix what doesn’t.
Takes a social constructionist approach, that organizations are created, maintained, and changed by
conversations.
Can bring about transformation through generating new ideas and the will to act on them.
More a set of principles than a specific methodology; there is no one way to conduct Appreciative Inquiry.
Established in 1987 by David Cooperrider and Suresh Srivastva at Case Western Reserve University.
Often abbreviated as “Ai,” to distinguish it from the “AI” abbreviation for Artificial Intelligence.
(Wikipedia, 2016)
3. WHAT IS APPRECIATIVE INQUIRY?
RST
& ASSOCIATES
Organizational Effectiveness Consulting
“Appreciative Inquiry is the cooperative search for the best in people, their organizations, and the world
around them. It involves systematic discovery of what gives a system ‘life’ when it is most effective and
capable in economic, ecological, and human terms. AI involves the art and practice of asking questions that
strengthen a system’s capacity to heighten positive potential. It mobilizes inquiry through crafting an
‘unconditional positive question’ often involving hundreds or sometimes thousands of people.” – David
Cooperrider and Diana Whitney (2001).
“Appreciative Inquiry focuses us on the positive aspects of our lives and leverages them to correct the
negative. It’s the opposite of ‘problem-solving’.” – T. H. White (1996).
4. PROBLEM SOLVING VS. APPRECIATIVE INQUIRY
RST
& ASSOCIATES
Organizational Effectiveness Consulting
Problem Solving Appreciative Inquiry
Identification of problems Setting a context of appreciation of what is
Analysis of causes:
“What is going on?”
Inquiry:
Valuing the best of “what is”
Analysis of possible solutions:
“How to fix the problem”
Envisioning:
“What might be?”
Action planning:
“How to get it done”
Dialoguing/Aligning:
“This is what will be”
Action:
“Fix the problem”
Innovating:
“Creating and sustaining it now”
Basic assumption:
The organization is a problem to be fixed
Basic assumption:
The organization is a mystery to be embraced
(Cooperrider & Srivastva,1987; Thatchenkery, 2006)
5. THE FIVE PRINCIPLES OF APPRECIATIVE INQUIRY
RST
& ASSOCIATES
Organizational Effectiveness Consulting
The Constructionist Principle
The Principle of Simultaneity
The Poetic Principle
The Anticipatory Principle
The Positive Principle
(Busche, 2013)
6. THE FIVE PRINCIPLES OF APPRECIATIVE INQUIRY
RST
& ASSOCIATES
Organizational Effectiveness Consulting
The Constructionist Principle
The constructionist principle proposes that what we believe to be true
determines what we do, and thought and action emerge from relationships.
Through the language and discourse of day to day interactions, people co-
construct the organizations they inhabit. The purpose of inquiry is to stimulate
new ideas, stories and images that generate new possibilities for action.
(Busche, 2013)
7. THE FIVE PRINCIPLES OF APPRECIATIVE INQUIRY
RST
& ASSOCIATES
Organizational Effectiveness Consulting
The Principle of Simultaneity
The principle of simultaneity proposes that as we inquire into human systems
we change them and the seeds of change, the things people think and talk
about, what they discover and learn, are implicit in the very first questions asked.
Questions are never neutral, they are fateful, and social systems move in the
direction of the questions they most persistently and passionately discuss.
(Busche, 2013)
8. THE FIVE PRINCIPLES OF APPRECIATIVE INQUIRY
RST
& ASSOCIATES
Organizational Effectiveness Consulting
The Poetic Principle
The poetic principle proposes that organizational life is expressed in the stories
people tell each other every day, and the story of the organization is constantly
being co-authored. The words and topics chosen for inquiry have an impact far
beyond just the words themselves. They invoke sentiments, understandings, and
worlds of meaning. In all phases of the inquiry effort is put into using words that
point to, enliven and inspire the best in people.
(Busche, 2013)
9. THE FIVE PRINCIPLES OF APPRECIATIVE INQUIRY
RST
& ASSOCIATES
Organizational Effectiveness Consulting
The Anticipatory Principle
The anticipatory principle posits that what we do today is guided by our image
of the future. Human systems are forever projecting ahead of themselves a
horizon of expectation that brings the future powerfully into the present as a
mobilizing agent. Appreciative inquiry uses artful creation of positive imagery on
a collective basis to refashion anticipatory reality.
(Busche, 2013)
10. THE FIVE PRINCIPLES OF APPRECIATIVE INQUIRY
RST
& ASSOCIATES
Organizational Effectiveness Consulting
The Positive Principle
The positive principle proposes that momentum and sustainable change
requires positive affect and social bonding. Sentiments like hope, excitement,
inspiration, camaraderie and joy increase creativity, openness to new ideas and
people, and cognitive flexibility. They also promote the strong connections and
relationships between people, particularly between groups in conflict, required
for collective inquiry and change.
(Busche, 2013)
11. CORE PROCESSES OF APPRECIATIVE INQUIRY
RST
& ASSOCIATES
Organizational Effectiveness Consulting
1. Definition: Choose the positive as
the focus of inquiry.
2. Discovery: Identify organizational
processes that work well.
3. Dream: Envision processes that
would work well in the future.
4. Design: Plan and prioritize
processes that will work well.
5. Destiny/Delivery: Implement the
proposed design.
12. CORE PROCESSES OF APPRECIATIVE INQUIRY
RST
& ASSOCIATES
Organizational Effectiveness Consulting
Definition
Choose the positive as the focus of inquiry.
The scope of the inquiry is defined by choosing an “Affirmative Topic” (for example, increased customer
satisfaction, improved health and safety, higher levels of employee engagement, more effective operations,
etc.). The topic is phrased in lively, inspiring language (for example, “inspiring fanatically loyal customers”).
NOTE: Many practitioners do not include this process as part of Appreciative Inquiry. For example, the classic “4D” model begins with the
next process.
(Busche, 2013)
13. CORE PROCESSES OF APPRECIATIVE INQUIRY
RST
& ASSOCIATES
Organizational Effectiveness Consulting
Discovery
Identify organizational processes that work well.
Participants are encouraged to reflect on and discuss the best of what is concerning the topic of inquiry.
Through interviews and/or shared story telling, participants are asked about their own “best of” experiences.
For example: “Tell me about a time when you felt most engaged at this company.” From these interviews
and stories, common themes are identified as “Life-giving Forces” for the organization.
(Busche, 2013, Thatchenkery, 2005)
14. CORE PROCESSES OF APPRECIATIVE INQUIRY
RST
& ASSOCIATES
Organizational Effectiveness Consulting
Dream
Envision processes that would work well in the future.
Participants are asked to imagine the organization at its best in relation to the Affirmative Topic and the
Life-giving Forces. Common aspirations are identified and symbolized in some way. Rather than a mission
statement, the common aspirations are often symbolized in more symbolic graphical representations.
(Busche, 2013; Thatchenkery, 2005)
15. CORE PROCESSES OF APPRECIATIVE INQUIRY
RST
& ASSOCIATES
Organizational Effectiveness Consulting
Design
Plan and prioritize processes that will work well.
Participants develop concrete proposals for the new organizational state. Often, small groups are assigned
Life-giving Forces derived in the Discovery phase, around which they develop positive “Possibility
Propositions,” descriptions of the desired future organizational state, written in the present tense. These are
validated by the whole group on such factors as importance, urgency, and presence (i.e. how much of this is
already being done) in order to prioritize them.
(Busche, 2013; Thatchenkery, 2005)
16. CORE PROCESSES OF APPRECIATIVE INQUIRY
RST
& ASSOCIATES
Organizational Effectiveness Consulting
Destiny/Delivery
Implement the proposed design.
Originally referred to as “Delivery,” the preferred term for this process is now “Destiny,” as the word delivery
evokes images of objectives to meet, targets to hit, and gaps to fill. Rather, participants make self-chosen
commitments to take action consistent with bringing about any of the Possibility Propositions developed in
the Design phase. Leadership monitors and supports these innovations and establishes events and
processes to energize and nurture this self-organizing change.
(Busche, 2013)
17. REFERENCES AND RESOURCES
Barrett, F. J. & Fry, R. E. (2005). Appreciative Inquiry: A Positive Approach to Building Cooperative Capacity. Chagrin Falls, OH:
Taos Institute.
Bushe, G. R. (2007). Appreciative Inquiry is Not (Just) About the Positive. OD Practitioner, Vol. 39, No. 4. pp. 30-35.
Bushe, G. R. (2012). Foundations of Appreciative Inquiry: History, Criticism, and Potential. AI Practitioner, Vol. 14, No. 1
Bushe, G. R. (2013). Kessler, E., ed. The Appreciative Inquiry Model (PDF). The Encyclopedia of Management Theory. Thousand
Oaks, CA: Sage Publications.
Case Western Reserve University's Weatherhead School of Management. The Appreciative Inquiry Commons. Retrieved
September 18, 2016 from http://www.appreciativeinquiry.case.edu.
The Center for Appreciative Inquiry. Retrieved September 18, 2016 from http://www.centerforappreciativeinquiry.net.
Cooperrider, D. L. & Srivastva, S. (1987). Appreciative Inquiry in Organizational Life. In Woodman, R. W. & Pasmore, W.A.
Research in Organizational Change And Development. Vol. 1. Stamford, CT: JAI Press. pp. 129–169.
Cooperrider, D. L. & Whitney, D. (2005). Appreciative Inquiry: A Positive Revolution in Change. Oakland, CA: Berrett-Koehler.
Cooperrider, D. L. & Whitney, D. (2001). A Positive Revolution in Change. In Cooperrider, D. L.; Sorenson, P.; Whitney, D. &
Yeager, T. Appreciative Inquiry: An Emerging Direction for Organization Development. Champaign, IL: Stipes. pp. 9–29.
RST
& ASSOCIATES
Organizational Effectiveness Consulting
18. REFERENCES AND RESOURCES
Cooperrider, D. L., Whitney, D. & Stavros, J. M. (2008). Appreciative Inquiry Handbook (2nd ed.). Brunswick, OH: Crown Custom Publishing.
Gibbs, C., Mahé, S. (2004). Birth of a Global Community: Appreciative Inquiry in Action. Bedford Heights, OH: Lakeshore Publishers.
Hammond, S. A. (2013). The Thin Book of Appreciative Inquiry (3rd ed.). Bend, OR: Thin Book Publishing.
Lewis, S., Passmore, J. & Cantore, S. (2008). The Appreciative Inquiry Approach to Change Management. London, UK: Kogan Paul.
Ludema, J. D. Whitney, D., Mohr, B. J. & Griffen, T. J. (2003). The Appreciative Inquiry Summit. Oakland, CA: Berrett-Koehler.
Mohr, B. J. & Magruder Watkins, J. (2002). The Essentials of Appreciative Inquiry: A Roadmap for Creating Positive Futures. Westford, MA: Pegasus
Communications.
Thatchenkery, T. (2005). Appreciative Sharing of Knowledge: Leveraging Knowledge Management for Strategic Change. Chagrin Falls, OH: Taos
Institute.
Thatchenkery, T. & Metzker, C. (2006). Appreciative Intelligence: Seeing the Mighty Oak in the Acorn. Oakland, CA: Berrett-Koehler.
White, T. H. (1996). Working in Interesting Times: Employee Morale and Business Success in the Information Age. Vital Speeches of the Day, Vol XLII,
No. 15.
Whitney, D. & Trosten-Bloom, A. (2010). The Power of Appreciative Inquiry (2nd ed.). Oakland, CA: Berrett-Koehler.
Wikipedia. Appreciative Inquiry. Retrieved September 18, 2016 from http://en.wikipedia.org/wiki/appreciative_inquiry.
RST
& ASSOCIATES
Organizational Effectiveness Consulting