1. Hacking the creative Brain
Working Better to Create More
Denise R. Jacobs
Future. Innovation. Technology. Creativity.
Amsterdam, Netherlands
18 February 2013
34. Fear
(“false evidence appearing real” or
“f*ck everything and run”)
causes unnecessary inhibitions which
obstruct the generation of new ideas
on a biochemical and neurological
level.
38. “An essential aspect of creativity is
not being afraid to fail.”
- Dr. Edwin Land
“Being right keeps us in place. Being
wrong forces us to explore.”
– Steven Johnson, Where Good Ideas
Come From
91. All of the pieces in place…
• Cleared space – work area, time, head
• Concept in mind: know what you want
to achieve and what it looks like
• Necessary materials on hand
• Distractions eliminated
• Practice in place
• Willingness in place
98. “Whatchoo talkin‟ „bout, Willis?”
“…the confidence that, when given a
difficult problem, we have a
methodology that enables us to
come up with a solution that nobody
has before.”
- David Kelley, Ideo
