Ampersand Commerce, X.commerce and Magento discuss the Magento platform, how the eBay acquisition of Magento will benefit retailers, developers and service providers and the future of commerce in general. Speakers: Darryl Adie Managing Director, Ampersand Commerce Kristel Verhasselt Territory Sales Manager, N Europe, Magento Beverley Bergin Business Development, X.commerce / PayPal

1. The Future of
Ecommerce
& Magento.

2. Welcome.

3. Introductions.
Darryl Adie Kristel Verhasselt Beverley Bergin
Managing Director Territory Sales Manager Business Development
N Europe PayPal

4. Agenda.
• About Ampersand
Darryl Adie, Ampersand Commerce
• Trends in Ecommerce
Darryl Adie, Ampersand Commerce
• What is Magento? Go, Community, Enterprise
Darryl Adie, Ampersand Commerce
• The Magento Europe Team
Kristel Verhasselt, Magento
• Multi-channel, Internationalisation & Integration
Darryl Adie, Ampersand Commerce
• Magento, X.Commerce & eBay
Beverley Bergin, PayPal
• The Future of Commerce
Darryl Adie, Ampersand Commerce
• Q&A

5. We help Enterprise
customers develop &
improve their Ecommerce
operations using open
source software.

6. Our Services.

7. Technically Focused.

8. Award Winning.

9. Trends in Ecommerce.

10. eCommerce.
• Multichannel customers have a higher lifetime value than those
that just interact through a single channel
• Customers expect to engage brands in conversation (Twitter),
rather than just to be preached to (Email Marketing).
• Mobile Commerce: 7% of commerce by 2016 (Forrester)
• Social Commerce (Ticketmaster)
• Personalisation: contextual, specific recommendations
• Localisation: Click and Collect, same day delivery
• Ecommerce platform is more than just the website

11. Magento.

12. Open Source Ecommerce.
• Open source, low barrier to entry
• Pilot projects
• An Enterprise platform for multichannel and growth
• Enterprise scalability and feature set
• Community of evangelists
• Magento Connect
• Community of developers and open source code
• Innovation is driven by the community
• End of license of proprietary platforms and their respective
agency

14. The History of Magento
• Founded: March 2001
• Launched: March 2008
• Developed by Varien (now Magento Inc.)
• Varien used to work with osCommerce
• Over 180 Employees
• Acquired by eBay in June of this year

16. Enabling Online Business
Product Development/ Manufacturing/ Suppliers/ Inventory/ Shipping Accounting & Finance
Purchasing ERP System Fulfillment
Web/ Content Marketing Customer Service
Development & Support

17. Magento Go
• Software-as-a-Service (SaaS) edition hosted by Magento.
• Merchants Profiles:
• Small merchants
• Limited catalog, languages and not multi-site
• Focus on sales and marketing
• Merchants Needs:
• Not on deep customizations, selection of one of the different design
templates (modifiable through the CSS and our theme + layout editor),
• Easy to upload products and creating categories
• Easy to choose your checkout and shipping methods
• Magento provides an SSL or you can use your own.
• No access to the source code.

18. Magento Enterprise Showcase

19. European Team: Customers
Iceland
Territory Sales Managers
Responsible for Customers in Territory
Bertrand Nassogne
+ Middle East, Africa
Finland
Kristel Verhasselt Norway
+ South Africa
Sweden Estonia
Bas Nawijn Latvia
Denmark
Lithuania
Ireland
Belarus
Shira Shimoni
United
Kingdom
Netherlands Poland
Customer Success
Group Account Manager Germany
Belgium
Ukraine
Czech Rep
Slovakia
France Austria
Switzerland Hungary
Slovenia Romania
Croatia
Bosnia
Serbia
Italy Bulgaria
Spain
Albania
Greece

20. European Team: Solution Partners
Iceland
Channel Development Managers
Responsible for Solution Partners in Territory
Kathleen Claes
Finland
Arnaud Lelievre Norway
+ Middle East & Africa
Sweden Estonia
Latvia
Denmark
Lithuania
Ireland
United Belarus
Kingdom
Netherlands Poland
Germany
Belgium
Ukraine
Czech Rep
Slovakia
France Austria
Switzerland Hungary
Slovenia Romania
Croatia
Bosnia
Serbia
Italy Bulgaria
Spain
Albania
Greece

21. Internationalisation.

23. Challenges.
• Technology
• Platform
• ERP
• Global Customer Database
• Localised Payments and Delivery
• Fulfillment and Stock
• Merchandising

24. Opportunities.
• Payments
• Global Payment Aggregators
• Global Customer Database
• Localised Delivery
• Magento Connect
• Merchandising
• Automation of recommendations
• Centralised merchandising

25. Multi-Channel.

26. … with Magento.
• Customers are using Magento as their flexible core that they
architect around other inflexible systems and processes:
• ERP
• CRM
• Fulfillment and Warehousing
• Magento increasingly being used as a central conduit for sales
channels:
• eBay Marketplace
• Amazon Marketplace

27. Integrating With Magento.

28. Black Boxes.
Retailer: “I just added a new product
to our ERP system, why isn’t my Agency: “We’ll get back
product showing up in Magento?” to you”
Hours (days?) of trawling through log files…
Retailer: “Ahem.” Developer: “Oh yes, sorry.”
Developer: “You didn’t define one of the
412 required attributes for the product,
so Magento’s API rejected the request
Retailer: “Right.”

29. Black Boxes.

30. Black Boxes.

31. Integrations.
Integrations We’ve Done
Coming Soon

33. Buy in Marketing
aisle" & referrals"
In-store Promotions
price" & discounts"
comparison"
Mobile" Research
payment" online, find in-
stock"

34. Mobile
Local
Social
Digital

36. +
Online $600B
+
Web enabled
offline $3T
Offline $4.5T
-
Sources: Forrester, IDC, Internal Estimates, Proprietary Model
(1) Online refers to TCV$ earned via online channels
(2) Web-Enabled Offline refers to TCV$ earned via offline channels but were influenced by a website
(3) Offline refers to TCV$ earned via offline channels

38. Consumer
Products Your Consumer Services and Apps
Merchant Your Carts Your Apps
Products
Platform
Products
Capabilities Your Capabilities

39. Merchants Capabilities Merchants Capabilities
Merchant: easy adoption of new capabilities, low switching costs
Developer: no barriers to entry, easy on-boarding of customers

40. Off-the-shelf Carts
Magento Custom Carts Other Apps
… Online Offline Marketpl
eBay
Comparison
Shopping SEM
Kenshoo
Social
SEO
Display
Affiliate Analytics
Terapeak …
Store Store ace Engine Media Ads

41. • Visit x.com/identity to integrate

42. • Visit x.com/identity to integrate

43. 20% 80%
Innovation
Innovation
80% 20%
Integration Integration

44. Reach
Faster time-to-market
Future-proof
Insights
Trusted

45. Reach
Ease
Monetize
Data

46. Consumer
Your Consumer Services and Apps
Products
Merchant Your Carts Your Apps
Products
Platform
Products
Capabilities Your Capabilities

47. YOU

48. The Future of Commerce.

49. Innovation.
• Magento remains as a distinct commerce platform, integrated with
X.Commerce and therefore eBay products
• Magento Connect gives merchants access to the innovation of a
whole community
• Trusted extensions are the new hallmark for high-quality
modules
• Certified Magento developers (and partner requirements)
• X.Commerce gives merchants instant access to eBay’s suite of
products, through a unified API
• The X.Commerce platform is open source
• More innovation from the community!

50. Magento v2.
• Development has begun!
• Key Changes
• Support for MSSQL, Oracle (as well as MySQL)
• jQuery not Prototype
• Ships with Unit tests
• The update will be a refactor, not a redesign
• Key focus is on remaining a lightweight commerce platform
• Improvements to speed and modularity
• Beta Release Q3 2012, Public Release Q4 2012

51. Q A

52. Thank
You 3e Tariff Street
Manchester M12FF
+44 (0)161 236 5504
ampersandcommerce.com
@AmpersandHQ