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Aweber strategies and secrets of social media for small business

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Rick Toone
Rick Toone

Overwhelmed with social media marketing? Not sure what steps to take next? This comprehensive overview will fill in the gaps so you maximize social for your small business.

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Strategy & Secrets Content SEO Focus AuthenticityRelationships Social Media Strategies & Secrets for Small Businesses Listening Engage Consistently
Jen Phillips April Rick Toone
Planning Content Action Platforms Tactics Metrics Training Resources Creation Listening Audience SM Plan 3 Secrets
Planning Listening Audience SM Plan 3 Secrets
Listening 1 Competition Hashtags ! Tools: Sprout Social Google Alerts Backtweets Analytics Topsy Talkwalker Planning
Finding Your Audience 1 Planning Define a persona Research where they hang out: Grocery store Salon Facebook Pinterest ! Go Deep into their life, likes and habits
1 Planning Define platform(s) Define your time and budget Define your goals and objectives Define your Why Define your resources Create a realistic timeline Create a Social Media Plan
Content Training Resources Creation 3 Secrets
2 Content Development Training Do you or your staff need Social media training? What type of training? Who will train you? Don’t leave it to an intern What does the staff need to know?
2 Content Development Resources Budget & Resources How much time? Man hours In-house or outsource? Software Education Tools
2 Content Development Creating Content Who? Internal management Outsource Type of content Blog Video Audio Social Media Topics Content Calendar
Action Platforms Tactics Metrics 3 Secrets
3 Taking Action Platforms Facebook! ! ! Twitter! ! ! Pinterest! ! ! Google+! ! ! Instagram! ! ! YouTube! ! ! Linkedin! ! ! Blog! ! ! ! e-mail
3 Taking Action Tactics Posting Sharing Downloadable content FB page Up to date profile Data management Proper use of keywords
3 Taking Action Metrics Analytics Google Facebook Customer survey A-B testing Customer feedback Hashtags Views Comments Likes
Jen Phillips April Jen@FaucetGroup.com Rick Toone Rick@FaucetGroup.com www.FaucetGroup.com

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