When designing instructional videos, it's important to keep your content short, concise, meaningful and relevant. Here are some tips and best practices to follow when designing learning content for videos.
4. Learning Goals & Objectives
Hardest and most
important part of
designing
instructional
content
Helps manage
scope of content
Roadmap for
content and
assessment
5. Learning Goal - Definition
Your expected outcome of the learner’s
knowledge and behavior
6. Learning Goal - Definition
Your expected outcome of the learner’s
knowledge and behavior
Example: The
goal
of
this
workshop
is
to
enable
subject
ma7er
experts
to
write
and
structure
instruc:onal
content
that
will
be
used
for
instruc:onal
videos.
7. Learning Objective - Definition
Sequence
of
knowledge
or
tasks
for
which
learners
will
demonstrate
mastery
8. Learning Objective - Definition
Sequence
of
knowledge
or
tasks
for
which
learners
will
demonstrate
mastery
Example: By
the
end
of
this
workshop,
you
will
• Write
learning
objec:ves
• Structure
content
in
an
easily
diges:ble
format
• U:lize
Instruc:onal
Design
best
prac:ces
9. Learning Objective - Definition
Some words that help begin defining objectives:
• Knowledge/Awareness
-‐
Determine,
Understand,
Specify,
Break
down,
clarify,
explain,
discuss
• Skill/Applica4on
-‐
Iden:fy,
solve,
dis:nguish,
create,
use
10. Activity
In the next 5 minutes:
• Write an overall learning goal of
your topic
• Write 2 or 3 learning objectives
that achieve your learning goal
15. Introduction
1
Introduce landscape and/or characters. At what
is your audience trying to succeed?
2
Present problems or roadblocks of your
audience trying to achieve their goal
16. Introduction
1
Introduce landscape and/or characters. At what
is your audience trying to succeed?
2
Present problems or roadblocks of your
audience trying to achieve their goal
3
How does your topic help your audience
overcome those roadblocks?
17. 1 Section = 1 Objective
Reinforces the solution to the problem
Content must align with objective. If you need to
drill down deeper, refer to external content
Add knowledge checks (assessments) at the
end of each section
23. Reduce Cognitive Load
Keep content
concise and
relevant
Short videos -
typically 3 minutes
(about 400 words)
If longer than 3
minutes, break it up
into more videos
Introduction and
each objective is
typically one video
24. Writing Tips
Avoid industry jargon. If introducing a new term,
define it the first time you use it
Avoid long sentences. If sentences are long,
break down to shorter sentences.
25. Writing Tips (Continued)
Try speaking your sentences out loud as you are
writing them
Have a colleague review and give feedback
26. Imagery
Suggest images that would reinforce script
Only put words on screen if absolutely
necessary
• High-level bullet points
• Avoid using same words on screen as said in
speech
27. Conclusion
Define your learning goals and objectives
Align your content to each learning objective
Keep your content short, concise and relevant