MSP'16 Corporate Leaders workshop Marketing strategy and plan.

1. Marketing: Strategy & Plan
Prepared and presented by:
Zeina Hani Talha
Ruba Abdel-Zaher
Session 2 – Corporate Leaders

2. Who are you again?
‫انتووووو‬
‫مييييييييي‬‫ن؟‬

3. I. What is a marketing strategy?
II. How to create a marketing strategy?
III.What is a marketing plan?
IV.How to create a marketing plan?
V. Summary

5. Creating a Marketing Strategy
Segmentation Targeting Differentiating Positioning

7. segmentation

8. 1- Geographic Segmentation

9. Egypt:
• McFalafel
Saudi Arabia:
• McArabia

10. 2- Demographic

11. Male: Female:
• Birell • Galaxy
Gender

12. Age

13. Income

14. Occupation

15. Education

16. 3- Psychographic

17. High Class:
• Ferrari
Middle Class:
• Hyundai
Low Class:
• Vespa
Social Class

18. Life Style – Video

19. Healthy Unhealthy
Life Style

20. 4- Behavioral

21. Ramadan Eid
Occasions

22. Targeting

23. Undifferentiated
• Our Marketing Mix:
The Whole Market
Differentiated
• Gold Tickets:
Segment 1
• Silver Tickets:
Segment 2
• Bronze Tickets:
Segment 3
Concentrated
• Marketing Mix 1:
Segment 1

24. Socially Responsible Targeting

25. Differentiating

27. Positioning

29. Implementing The Strategy

30. What is a
marketing
plan?

31. Situational
Analysis
Target Audience
Marketing Goals Tactics
Marketing Budget

32. 1- Situational Analysis

33. Swot analysis

34. 2- Target Audience

35. Geographic Demographic
Psychographic Behavioral

36. 3- Marketing
Goals

37. 4- Tactics

38. According to: Types of Customers
Platinum
Gold Silver

39. 5- Budget

40. summary

41. Any questions

42. • Ruba Ahmed Abdel Zaher: 01118459157
• E-mail: Ruba.Zaher96@gmail.com
• Facebook Account:
https://www.facebook.com/roba.a.abdelzaher
• Zeina Hani Talha: 01014469535
• E-mail: Zeinahani96@yahoo.com
• Facebook Account:
https://www.facebook.com/zeina.hani.7
• Corporate Leaders Facebook Group:
https://www.facebook.com/groups/199705387062114/?fref=ts