1. Business Plan
Company Limited
www.smoothy.com.bd

2. ABOUT US…

3. HEAD OFFICE:
Smoothy Juice Co. Ltd
23/4, Dhanmandi 4/A, Dhaka
Dhaka-1215
E-mail: smoothy_co@yahoo.com
www.smoothy.com.bd
FACTORY:
Smoothy Juice Industry Limited
Ashulia, Saver, Dhaka

4. OUR NATURE & SIZE OF BUSINESS
Smoothy is a Partnership & Medium size
business…
Manufacturer
Wholesaler
Initially we will cover the 2 division of the country but our
prospect will be whole of the country…

5. STATEMENT OF FINANCE
From
Partners:
TK. 11 Crore
From
Brac Bank SME Loan:
TK. 4 Crore

6. WE PARTNERS…AND THE SHARE
10%
25%
10% Rubayat Rajeev
Nafij Ahmed
Shahinur Akhter
15% Shajahan Munshi
A.Z.M Shahadot
15%
Shaila Parvin Shantu
25%

7. ABOUT OUR PRODUCT
Orange Juice
Mango Juice
Cocktail Special

8. WE THINK THE DIFFERENT…
Speciality :
 100% pure juice
 Pure Sugar free
 Diet
 Mixed flavor ( cocktail)
Target Customer:
 60 % Diabetic People
 Children
 Health Conscious Young People

9. COMPETITORS OUTLOOK
the Leading Competitors…
Frutica
Frooto
Pran
Acme
Shezan
Slice

10. THE EXPECTATION…
 Next three year we target that we capture 5% of
total market share…
 We expect the sales will be in next year
approximately TK 5.50 corer…
 The return on investment is 20% expected…

11. OUR BELIEVE & OUTLOOK…
Competitor
A B
Price
Our position
D
C
Performance

12. OBJECTIVES
 Improving the customer satisfaction
through the good quality of products
 Turn in profits from the first year of
operations.
 The creation of unique, innovative and
healthy products
 Become as the Best New Juice Company
in the Bangladesh

13. PRODUCTION
PLAN

14. PHYSICAL PLANT
Asulia, Savar, Dhaka
3000 square ft Industry Area

15. PRODUCTION PROCESS:
TREATMENT OF THE PULP AND ASEPTIC FILLING
JUICE EXTRACTION REMOVING THE BITTERNESS
MX PASTEURISER
SHIPPING & DRYING THE ORANGE PEEL THE JUICE MIXING ROOM CIP CLEANING SYSTEM

16. PRODUCTION PLAN (DESIGN)
Manufacturing Portion
Packaging Portion

17. RAW MATERIALS SUPPLIERS
In our Country:
Mr. Jamil Hossain, (Mango Suppliers)
Mr. Ahsan Mustak, (Mango Suppliers)
In Foreign Country:
Mr. Cyang Mo, (Orange Suppliers)
Suching Rong, (Orange Suppliers)
Mr. Rathor Dash, (Varity Fruits Suppliers)
Mr. Jone Smith & Jonson Height, (Other Raw materials)

18. MARKETING
PLAN

19. MARKETING OBJECTIVES
 Maximum Profit Margin
 Quality Leadership
 Long Relationships with Customer
 Communication Objective
 Strategy Marketing Objective

20. PRICING STRATEGY
Smoothy Juice selling its juices at price added cost
and profit margin and also keep in mind the key
competitors price
Cost of Retailer’s
Production Marketing
Product name raw Profit Price/ unit Selling
cost Cost
materials Price
Mango Juice
(500ml) 14 3.50 1.50 3.00 22 25
Mango Juice
(900ml) 25 6.75 3.25 5.00 40 45
Orange Juice
(500ml) 15 2.50 1.50 3.00 22 25
Orange Juice
(900ml) 30 6.00 4.25 4.75 45 48
Cocktail Special
(500ml) 17 4.00 2.50 1.50 25 28
Cocktail Special
(900ml) 35 8.50 3.50 3.00 50 55

21. DISTRIBUTION STRATEGIES
1. B2B (Business to Business)
2. B2C (Business to Consumer)
Manufacturer
Wholesalers B2B Agent
Retailer
B2C
Customer

22. PROMOTIONAL STRATEGIES
Cable Media/ Television Advertising
FM Radio
Billboard
Internet Advertising
Newspaper

23. ORGANIZATIONAL
PLAN

24. The company's management philosophy
will be based on…
 Responsibility and Mutual respect
 Our management style reflects the participation of
the owners
 a very strong organizational culture
 It believes on teamwork

25. KEY TO SUCCESS FACTOR
 Employee training to insure the best juices
preparation techniques
 Marketing strategies aimed to build a solid
base of loyal customers
 Customer satisfaction with high quality
juices and services
 Management that treats every employee
equally
 The creation of a unique, innovative, upscale
atmosphere that will differentiate

26. We Partners & Our
Departments Head of
Nafij Ahmed
Production &
Operational
Head of
Mr. Rubayat Rajeev Planning & A.Z.M. Shahadot
Performance
Management
Chairman
Head of Shaila Parvin Shantu
Marketing
Head of
Shajahan Munshi
Finance
Head of
IT &
Technology Shahinur Akhter
Officer

27. Executive of
Production Officer
Head of Management
CEO of Production &
Production & Operation
Operational
Executive of
Officer
Production Planning
Human Resource
Officer
Head of Manager
CEO of Planning &
Planning & Performance
Performance
Management
Management
Production
Officer
Coordinator
Exective Officer of
Officer
Sales & Distribution
Chairman Head of
CEO of Marketing
Marketing
Executive Officer of
Market Analysis & Officer
Planning
Cashier
Head of CEO of
Executive of Accounts
Finance Finance
Auditor
Executive Officer of IT
& Information
Head of
IT & Technology
Officer
Executive of
Technologies

28. FINANCIAL PLAN

29. INCOME STATEMENT
Net Sales: 2,55,00,000.00
Operating Expenses
Purchases 1,15,00,000.00 Advertising 29,00,000.00
Freight-in 3,50,000.00 Maintenance 30,000.00
Salaries & wages 10,90,000.00
Building Rent 16,60,000.00
Repairs 8,15,000.00
Depreciation (Land
&Building) 1,50,000.00
Depreciation (Machinery&
Equipment) 1,63,400.00
Office Expenses 50,000.00
Miscellaneous 90,000.00
Professional Fees 1,70,000.00
Telephone 90,000.00
Utilities 99,000.00
Marketing Van 1,60,000.00
Packaging Cost 23,00,000.00

30. PRO FORMA BALANCE SHEET
Liabilities (Taka) Assets (Taka)
Currents Liabilities Currents Assets
Account payable 4,80,000.00 Cash and cash equiv. 4,75,00,000.00
Supplier 8,05,400.00 Inventories 17,04,500.00
Tax payable 1,05,940.00 Bank 65,53,000.00
Notes payable 9,35,000.00 Account receivables 13,00,850.00
Accrued payable 4,73,000.00 Prepaid expenses 89,00,000.00
Marketable securities 85,00,000.00
Long-term Liabilities
Bank loan 3,46,69,800.00
Reserve fund 13,85,000.00
Total current assets 7,44,58,350.00
Owner’s Equity Fixed Assets
Rubayat 2,75,00,000.00 Land &Building 1,94,94,965.00
Shajahan 1,65,00,000.00 Machinery & Equipment 4,35,00,000.00
Shainur 2,75,00,000.00 Freezer 25,26,500.00
Nafij 1,65,00,000.00 Furniture and fixture 18,54,325.00
Shaila 1,10,00,000.00 Computer 11,25,000.00
Sourav 1,10,00,000.00 Cover Van 35,00,000.00
Staff vehicles 23,95,000.00
Total Owner’s Equity 11,00,00,000.00
Total Liabilities 14,88,54,140.00 Total Assets 14,88,54,140.00

31. BREAK EVEN ANALYSIS
Fixed Cost Variable Cost
Computer 11,25,000.00 Raw Materials 1,01,45,500.00
Cover Van 35,00,000.00 Factory Overhead 80,000.00
Cost
Air Conditioner 7,20,000.00 Miscellaneous 90,000.00
expenses
Photocopy 5,50,000.00 Salaries & wages 10,90,000.00
Machine
Gas Generator 14,50,000.00 Marketing Van 1,60,000.00
Staff Vehicles 23,95,000.00 Utility Bill 99,000.00
Furniture & 18,54,325.00 Advertisement 29,00,000.00
Fixture
Freezer 25,26,500.00 Packaging Cost 23,00,000.00
Land & Building 50,94,965.00 Telephone Bill 90,000.00
Total Fixed Cost 1,92,15,465.00 Total Variable Cost 1,69,54,500.00

32. BREAKEVEN ANALYSIS (CONT.)
 Total Cost = Total Fixed Cost + Total Variable Cost
= Tk. (1,92,15,465.00+ 1,69,54,500.00)
= Tk. 3,61,69,965.00
 Selling price per unit: Tk. 40.00
 Variable cost per Unit: Tk.31.50

33.  Break even quantity
= Fixed Cost / (Selling Price Per Unit – Variable Cost Per Unit)
= Tk. 3,61,69,965.00/TK(40.00 – 31.50)
= Tk. 3,61,69,965.00/ 9.50
= 38,07,365 Units (Approximately)
 Break even Sales
= Total produced unit * Revenue
= 38,50,365 * 9.50
= Tk. 3,65,78,468 (Approximately)

34. BREAKEVEN PROJECTION

35. RISK ASSESSMENT
& Other Information….

36. EVALUATE WEAKNESS OF BUSINESS:
 Evaluate the setup cost in right manner
 To compete with the competitors in an innovative
technical way.
 Carefully analyze the economic condition of the
country.
 To improve technological and technical support of the
company.
 The company should justify the legal concern in
appropriate way.
 The company should have clear concept about market
(national & international) industry demand.

37. CONTINGENCY PLAN:
We have a plan when our business is well established
we will introduce a Mineral Water in our business
area…

38. NEW TECHNOLOGIES
We don’t implement any kind of new technologies
in primary stage of our business. But in Future…

39. Primary Sources of Information:
1. Investment Bankers
2. Sales Force
3. Suppliers
4. Customers
5. Employees
6. Consultants/Specialized Firms