A quick intro to government CIOs about the impact of Social Media in government and governance

1. Social Media
Government CIO Forum
Ruben Canlas Jr
Based on materials originally developed by
Emmanuel Lallana, PhD
for UN AP-CICT
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2. Agenda
• Social Media and Trends
• How Social Media are Transforming
Society
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3. 1. Social Media and
Trends
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4. New Pope:Then and Now
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5. 5Friday, August 16, 13

6. 6Friday, August 16, 13

7. 7Friday, August 16, 13

8. 8Friday, August 16, 13

9. Our young population is
suited for social media
• 15-30 years old (Republic Act 8044)
• 54% of voters (2010)
• This age group is 80% of new voters in
2010
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10. 10Friday, August 16, 13

11. 11Friday, August 16, 13

12. 12Friday, August 16, 13

13. Wearables
Gadget driven and mobile
PC
Laptop
Phone
Tablets
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14. So what is (are)
social media?
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15. 15Friday, August 16, 13

16. Evolution
Mass Media
•Print
•Radio
•TV
•Film
New Media
•Email
•Web
•Web 2.0
(interactivity)
•Podcasting
Social Media
•Social network
sites
•Mobile
One to many
• High cost to acquire
& operate
• Targets mass
consumption
Few to few
• Cheaper, accessible:
User Generated
• Democratizer
Many to many
• Free & User
Generated
• Socially mediated
(your address book)
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17. Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content”
-- Dr. Emmanuel Lallana
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18. Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content that leverage on social
networks”
-- Dr. Emmanuel Lallana & me :)
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19. Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated content that leverage on social
networks”
-- Dr. Emmanuel Lallana & me :)
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20. Types
of
Social
Media
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21. Traditional vs Social Media
Traditional Social
Print,TV,
Radio, Movies
• Social networking sites
(Facebook)
• Microblogs (Twitter)
• Content communities &
forums (YouTube,
PinoyExchange)
• Blogs
• Podcasts
• Wiki
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22. -- Dr. Emmanuel Lallana
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23. Characteristics
DIGITAL
GLOBAL
CONVERSATION
LEVERAGE
ON SOCIAL
NETWORKS SELF
CORRECTING
TRACEABLE
(ACCOUNTABILITY)
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24. 2. Social Media are
Transforming Society
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25. Peer to peer
teaching
(Student-
driven)
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26. Khan Academy + YouTube: self-
paced learning with social media
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27. The people are watching
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28. “More Fun” campaign
The people are participating
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29. The people are debating
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30. Using social
media to get
teachers for
public
schools
http://www.gmanetwork.com/news/story/273477/pinoyabroad/news/teach-for-the-philippines-looking-for-fil-am-teachers-for-pinoy-kids
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31. Private effort to help schools
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32. Stats:
• .
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33. Stats:
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34. Stats:
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35. 35Friday, August 16, 13

36. 36Friday, August 16, 13

37. 37Friday, August 16, 13

38. Social media
and urban
management
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39. Sonny Angara
is said to have
won Senate
because of
effective use
of social media
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40. Social
media
savvy
officials
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41. Social media for lawmaking
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42. 42Friday, August 16, 13

43. http://rendezvous.blogs.nytimes.com/2012/10/24/crowdsourcing-icelands-constitution/
Iceland
succeeded in
crowdsourced
lawmaking...
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44. http://www.techdirt.com/articles/20130405/11283422600/icelandic-politicians-ignore-crowdsourced-constitution-pirate-party-rejoices.shtml
It failed to
pass the new
constitution,
but succeeded
in electing a
party that
promised
digital rights
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45. Hontiveros supporters used social media to
pit her against Nancy Binay...
It backfired.
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46. Comments from
my FB friends
(non-Binay
supporters)
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47. 47Friday, August 16, 13

48. 48Friday, August 16, 13

49. Puddle gives everyday people the
opportunity to own a small virtual
“bank” with their friends—no fees and
no applications. Users decide on
interest rates, who can be members,
and who can borrow money. The best
part: profits made from the interest
rates paid by borrowers are distributed
among group members.
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50. 50Friday, August 16, 13

51. Ideo tackles
big social
problems
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52. 52Friday, August 16, 13

53. Google discovered it could predict flu
trends by tallying search keywords
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54. 54Friday, August 16, 13

55. 55Friday, August 16, 13

56. 56Friday, August 16, 13

57. 57Friday, August 16, 13

58. Traditional vs Social Media
Description Traditional Social
TV, radio, newspapers,
books, movies
Facebook,Twitter,Tumblr, wiki,
etc
Reach How far can content
be delivered
Immediacy Speed of delivering
information
Accessibility Access to means of
production
Interactivity Ease of facilitating
conversations
Permanence Degree of editability
Findability Ease of finding content
Learning
curve
Skill needed to
produce content
How would
you fill up this
table?
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59. Traditional vs Social Media
Description Traditional Social
TV, radio, newspapers,
books, movies
Facebook,Twitter,Tumblr, wiki,
etc
Reach
How far can
content be
delivered
Wide reach, but may
have geographic
limits
Technically unlimited
Immediacy
Speed of
delivering
information
Broadcast:
immediate
Print and Film:
slower
Real time
Accessibility
Access to means
of production
Expensive Free or at minimal cost
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60. Traditional vs Social Media
Description Traditional Social
TV, radio, newspapers,
books, movies
Facebook,Twitter,Tumblr, wiki,
etc
Interactivity
Ease of
facilitating
conversations
Low interactivity High interactivity
Permanence
Degree of
editability of
content
Permanent content
once published
Dynamic content
Findability
Ease of finding
content
Hard to find,
ephemeral
Just use Google
Learning
curve
Skill needed to
produce content
Usually requires
specialized teams
and processes
Can be done by an
individual amateur
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61. Uses in Government
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62. 62Friday, August 16, 13

63. 63Friday, August 16, 13

64. 64Friday, August 16, 13

65. Citizen participation used to be
limited only to voting every 4 years
Image: www.mundoelectoral.com
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66. Used to be only for
technocrats
Used to be only for law-
and policy-makers
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67. Knowledge Management
Image Source: Wikipedia
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68. 68Friday, August 16, 13

69. 69Friday, August 16, 13

70. Social media are transforming us
in the way we live and work:
• Communication
• Education
• Urban planning and management
• Politics and lawmaking
• Religion
• Citizen engagement (stronger civil society)
• Etc
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71. But there are also perceived issues
and drawbacks
• Productivity loss
• Addiction to social media
• Privacy
• Fraud: Identity Theft
• Catfishing
• The Digital Divide
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72. Cluetrain Manifesto
A powerful global conversation has begun.
Through the Internet, people are discovering and
inventing new ways to share relevant knowledge with
blinding speed.
As a direct result, markets are getting
smarter—and getting smarter faster
than most companies.
“AUDIENCES”
“GOVERNMENTS”
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73. • From one to many (broadcast), social media
are changing the game.
Social media are game changers
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74. • The term “audience” is passe
• Audiences are now participants
• “Prod-users” or “Pro-sumers”
Social media are game changers
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75. • Social media promote exchange of information
between you and audience, and among the
audience
Social media are game changers
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