Thanks to Certified SEO Specialist Ivan Llesol (http://www.ivanllesol.com) for preparing the presentation in behalf of RLCOMM International (http://www.rlcomm.org).
For more information, email info@rlcomm.org.
6 social media marketing via facebook success secrets
1. SOCIAL MEDIA
MARKETING via
EVENT ORGANIZED BY
PRESENTED BY:
RUBEN B. LICERA, JR.
Certified Internet Marketing Expert
ruben@rlcomm.org
www.twitter.com/rubenlicera
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FOR MORE INQUIRIES: Certified SEO Professional
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
2. INTRODUCTION
OPPORTUNITIES Coverage of this Talk
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
• The World On Facebook
SUCCESS SECRETS
• Pinoy in Facebook
• Opportunities in Social Media Marketing
• Secrets of Successful Social Media Managers
EVENT ORGANIZED BY
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3. INTRODUCTION
OPPORTUNITIES
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS
ABOUT THE SPEAKER
WHAT IS
SOCIAL
MEDIA
EVENT ORGANIZED BY
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4. EVENT ORGANIZED BY
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5. INTRODUCTION
OPPORTUNITIES Social media are media for social
THE WORLD @ FACEBOOK interaction, using highly accessible and
PINOYS @ FACEBOOK scalable communication techniques. Social
SUCCESS SECRETS media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.
Courtesy of http://en.wikipedia.org/wiki/Social_media
“A group of Internet-based applications
EVENT ORGANIZED BY that build on the ideological and
technological foundations of Web 2.0,
which allows the creation and exchange of
user-generated content.”
Courtesy of http://www.sciencedirect.com/science/article/B6W45-4XFF2S0-
1/2/600db1bd6e0c9903c744aaf34b0b12e1
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6. EVENT ORGANIZED BY
Courtesy of http://www.gmanews.tv/story/209518/in-2010-filipinos-primary-social-media-still-offline
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7. INTRODUCTION
OPPORTUNITIES
FACEBOOK USER POPULATION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS
ABOUT THE SPEAKER
EVENT ORGANIZED BY Courtesy of http://www.checkfacebook.com/ Data as of September 2, 2011
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8. INTRODUCTION
OPPORTUNITIES
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS
ABOUT THE SPEAKER
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES: Courtesy of http://www.checkfacebook.com/ Data as of September 2, 2011
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
9. INTRODUCTION
OPPORTUNITIES
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS
ABOUT THE SPEAKER
EVENT ORGANIZED BY
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FOR MORE INQUIRIES: Courtesy of http://www.checkfacebook.com/ Data as of September 2, 2011
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
10. INTRODUCTION
OPPORTUNITIES
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK GENERATE
SUCCESS SECRETS
TRAFFIC
ABOUT THE SPEAKER
TO YOUR
MAINSITE
EVENT ORGANIZED BY
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11. INTRODUCTION
OPPORTUNITIES
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK ENGAGE
SUCCESS SECRETS
WITH YOUR
ABOUT THE SPEAKER
TARGET
READER/CLIENTS
EVENT ORGANIZED BY
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12. INTRODUCTION
OPPORTUNITIES
THE WORLD @ FACEBOOK BECOME A
PINOYS @ FACEBOOK SOCIAL
SUCCESS SECRETS
MEDIA
ABOUT THE SPEAKER
OPTIMIZATION
SPECIALIST
EVENT ORGANIZED BY
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13. INTRODUCTION
OPPORTUNITIES
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS
ABOUT THE SPEAKER
Social media marketing is known as SMO or Social Media
Optimization
Benefits organizations and individuals by providing an
EVENT ORGANIZED BY
additional channel for customer support, a means to gain
customer and competitive insight, recruitment and
retention of new customers/business partners, and a
method of managing reputation online.
Courtesy of Wikipedia.com
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14. INTRODUCTION
OPPORTUNITIES
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS
ABOUT THE SPEAKER
EVENT ORGANIZED BY
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15. SUCCESS
INTRODUCTION
OPPORTUNITIES
SECRET No. 1
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS Set Your Goal.
ABOUT THE SPEAKER
What is your Product?
What am I offering?
Who is my prospect client?
EVENT ORGANIZED BY Who am I representing?
What do I want to accomplish?
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16. SUCCESS
INTRODUCTION
OPPORTUNITIES
SECRET No. 1
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS Set Your Goal
ABOUT THE SPEAKER
EVENT ORGANIZED BY
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FOR MORE INQUIRIES:
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17. INTRODUCTION
SUCCESS
OPPORTUNITIES SECRET No. 2
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS
Keyword Research
ABOUT THE SPEAKER
Facebook is being used widely
as an alternative for GOOGLE
search.
EVENT ORGANIZED BY
TOOLS:
• GOOGLE KEYWORD TOOL
• MARKET SAMURAI
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18. INTRODUCTION
SUCCESS
OPPORTUNITIES SECRET No. 2
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS
Keyword Research
ABOUT THE SPEAKER
Facebook is being used widely
as an alternative for GOOGLE
search.
EVENT ORGANIZED BY
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FOR MORE INQUIRIES:
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19. INTRODUCTION
SUCCESS
OPPORTUNITIES SECRET No. 3
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS
Choose the Right
ABOUT THE SPEAKER
Visibility for you.
• For Personal , create Profile.
EVENT ORGANIZED BY
• For Public, create Pages.
• For Open Gatherings, create
Events
• Causes for Non-profit
campaigns.
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NOTE: Follow facebook’s guidelines and rules.
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20. INTRODUCTION
OPPORTUNITIES The Right Visibility
THE WORLD @ FACEBOOK CREATE PROFILE
PINOYS @ FACEBOOK
SUCCESS SECRETS
ABOUT THE SPEAKER
EVENT ORGANIZED BY
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21. INTRODUCTION
OPPORTUNITIES
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK WHY CREATE PAGE?
SUCCESS SECRETS FOR BUSINESS
ABOUT THE SPEAKER
1. Networking
2. Relationship
EVENT ORGANIZED BY
3. Target marketing
4. Alternative Website
Source: http://www.facebook.com/pages/learn.php
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22. INTRODUCTION
OPPORTUNITIES
The Right Visibility
THE WORLD @ FACEBOOK
CREATE PAGE!
PINOYS @ FACEBOOK
SUCCESS SECRETS
ABOUT THE SPEAKER
EVENT ORGANIZED BY
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EMAIL
FOR MORE INQUIRIES:
info@rlcomm.org Note: Don’t Forget FACEBOOK Places
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23. INTRODUCTION
OPPORTUNITIES The Right Visibility
THE WORLD @ FACEBOOK CREATE EVENTS PAGE
PINOYS @ FACEBOOK
SUCCESS SECRETS
ABOUT THE SPEAKER
EVENT ORGANIZED BY
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24. INTRODUCTION
OPPORTUNITIES The Right Visibility
THE WORLD @ FACEBOOK CAUSES PAGE
PINOYS @ FACEBOOK
SUCCESS SECRETS
ABOUT THE SPEAKER
EVENT ORGANIZED BY
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25. INTRODUCTION
SUCCESS
OPPORTUNITIES SECRET No. 3
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS
Online Branding
ABOUT THE SPEAKER
Basics
• For Personal , create Profile.
• For Public, create Pages.
EVENT ORGANIZED BY • For Open Gatherings, create Events
• Create a universal Username
• Use images and colors consistently
• Get your vanity URL.
• Use Static iFrame Tabs to customize pages
• Always Be Creative
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NOTE: Follow facebook’s guidelines and rules.
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26. INTRODUCTION
Online Branding Basics
OPPORTUNITIES
THE WORLD @ FACEBOOK
GET A UNIQUE USERNAME
PINOYS @ FACEBOOK
SUCCESS SECRETS
ABOUT THE SPEAKER
EVENT ORGANIZED BY
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27. SUCCESS
INTRODUCTION
OPPORTUNITIES
SECRET No. 4
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS Quality Content.
ABOUT THE SPEAKER ARTICLE | VIDEO | AUDIO
• Answers the Top 10 FAQ and 10 SAQ
client questions about your
EVENT ORGANIZED BY
product/services
• Use the keyword you research to
optimize
• Make sure of the uniqueness of the
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materials
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28. SUCCESS
INTRODUCTION
OPPORTUNITIES
SECRET No. 5
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS Leave Trails.
ABOUT THE SPEAKER
• Ensure that all possible places where
you can leave contact information are
EVENT ORGANIZED BY
maximized:
• Profile Photo
• Profile About Us
• Page Photo
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• Page Info Page
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29. SUCCESS
INTRODUCTION
OPPORTUNITIES
SECRET No. 6
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS Go Viral.
ABOUT THE SPEAKER
• Feed your websites Content
thoughProfile or Page.
EVENT ORGANIZED BY
• Get Influencers on your LIST.
• Get as many as you can
• Get Syndicated using
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30. SUCCESS
INTRODUCTION
OPPORTUNITIES
SECRET No. 7
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
Heighten
SUCCESS SECRETS
ABOUT THE SPEAKER Engagement.
EVENT ORGANIZED BY
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31. INTRODUCTION
OPPORTUNITIES
Heighten Engagement.
THE WORLD @ FACEBOOK
FACEBOOK MENTIONS
PINOYS @ FACEBOOK
SUCCESS SECRETS
ABOUT THE SPEAKER
EVENT ORGANIZED BY
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32. SUCCESS
INTRODUCTION
OPPORTUNITIES
SECRET No. 8
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
Monitoring and
SUCCESS SECRETS
ABOUT THE SPEAKER Evaluation.
EVENT ORGANIZED BY
FACEBOOK INSIGHTS
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33. INTRODUCTION
OPPORTUNITIES
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
SUCCESS SECRETS
ABOUT THE SPEAKER
Learn.
Relearn.
EVENT ORGANIZED BY
Create your own
Blueprint.
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34. SOCIAL MEDIA
MARKETING via
EVENT ORGANIZED BY
PRESENTED BY:
RUBEN B. LICERA, JR.
Certified Internet Marketing Expert
ruben@rlcomm.org
www.twitter.com/rubenlicera
www.rlcomm.org
FOR MORE INQUIRIES: Certified SEO Professional
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220