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Building Buzz

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Ruby Sinreich
Ruby Sinreich

"Social Media Applied: Building Buzz for Your Work" from NTEN with a special Ruby spin. Presented as part of the We Are Media workshop at the NC Center for Nonprofits annual conference in 2010.

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Social Media Applied: Building Buzz for Your Work Ruby Sinreich, lotusmedia.org, @ruby
WHAT IS BUZZ? Word of mouth Tell a friend Social marketing More than free advertising!  Flickr Photo: abardwell
TRUST AND BUZZ Source is reliable Source is authoritative Message is authentic  Flickr Photo: paranoid monk
BUILD A NETWORK 1.  Strong Social Ties 2.  Common Story 3.  Dense Communication Grid 4.  Shared Resources 5.  Network Awareness  Flickr Photo: jepoycamboy
 Flickr Photo: www
 Flickr Photo: kod
  Online & offline For example...   Social networks   Blogs   E-mail & SMS   Instant messaging   Phone   Face-to-face  Flickr Photo: rubyji
 Flickr Photo: gem
 Flickr Photo: eyeliam
THINK LIKE A NETWORK 1.  Strong Social Ties 2.  Common Story 3.  Dense Communication Grid 4.  Shared Resources 5.  Network Awareness  Learn more at netcentriccampaigns.org  Flickr Photo: jepoycamboy
SOCIAL PROOF AND BUZZ We care what other people think (more than we think we do). Are we lemmings?   http://www.copyblogger.com/ social-media-change/  Flickr Photo: RubyJi
THE COST OF BUZZ Tools are cheap Time is money  Flickr Photo: M.ADA Culture is priceless
SOME TOOLS OF BUZZ Twitter Facebook Digg StumbleUpon YouTube Your web site  Flickr Photo: lambchops Your local… park, bar, church, blog or newspaper web site, neighborhood listserve, bus stop, etc.
MISS MANNERS AND BUZZ It’s a cocktail party   Make others feel important   Be smart, witty and funny!   Be relevant   Don’t be rude or self-centered   Put your best foot forward Being awesome is the best way to SEEM awesome  Flickr Photo: Pete Lambert
WHAT’S THE THEME FRIENDS NETWORKS TIME RECIPROCITY RELEVANCE  Flickr Photo: the garlands
WHAT’S YOUR STORY ?  Flickr Photo: sugarpond
More Resources www.wearemedia.org  www.lotusmedia.org 

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Building Buzz

  • 1. Social Media Applied: Building Buzz for Your Work Ruby Sinreich, lotusmedia.org, @ruby
  • 2. WHAT IS BUZZ? Word of mouth Tell a friend Social marketing More than free advertising!  Flickr Photo: abardwell
  • 3. TRUST AND BUZZ Source is reliable Source is authoritative Message is authentic  Flickr Photo: paranoid monk
  • 4. BUILD A NETWORK 1.  Strong Social Ties 2.  Common Story 3.  Dense Communication Grid 4.  Shared Resources 5.  Network Awareness  Flickr Photo: jepoycamboy
  • 5.  Flickr Photo: www
  • 6.  Flickr Photo: kod
  • 7.   Online & offline For example...   Social networks   Blogs   E-mail & SMS   Instant messaging   Phone   Face-to-face  Flickr Photo: rubyji
  • 8.  Flickr Photo: gem
  • 9.  Flickr Photo: eyeliam
  • 10. THINK LIKE A NETWORK 1.  Strong Social Ties 2.  Common Story 3.  Dense Communication Grid 4.  Shared Resources 5.  Network Awareness  Learn more at netcentriccampaigns.org  Flickr Photo: jepoycamboy
  • 11. SOCIAL PROOF AND BUZZ We care what other people think (more than we think we do). Are we lemmings?   http://www.copyblogger.com/ social-media-change/  Flickr Photo: RubyJi
  • 12. THE COST OF BUZZ Tools are cheap Time is money  Flickr Photo: M.ADA Culture is priceless
  • 13. SOME TOOLS OF BUZZ Twitter Facebook Digg StumbleUpon YouTube Your web site  Flickr Photo: lambchops Your local… park, bar, church, blog or newspaper web site, neighborhood listserve, bus stop, etc.
  • 14. MISS MANNERS AND BUZZ It’s a cocktail party   Make others feel important   Be smart, witty and funny!   Be relevant   Don’t be rude or self-centered   Put your best foot forward Being awesome is the best way to SEEM awesome  Flickr Photo: Pete Lambert
  • 15. WHAT’S THE THEME FRIENDS NETWORKS TIME RECIPROCITY RELEVANCE  Flickr Photo: the garlands
  • 16. WHAT’S YOUR STORY ?  Flickr Photo: sugarpond
  • 17. More Resources www.wearemedia.org  www.lotusmedia.org