Using social media to promote your cause
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a.k.a. "Don't Push the River '09" a.k.a. 5 aspects of effective networks Presentation for projects in the Digital Media and Learning Competition.
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Using social media to promote your cause
- 1. Using social networks to promote your cause a.k.a. “Don’t push the river, it flows by itself.” Ruby Sinreich Director of New Media Strategy
- 2. MySpace and Facebook didn’t invent social networks.
- 3. We already had “social marketing” too. So... what makes networks into “swarms?”
- 5. Strong social ties Personal relationships Trust Awareness 1
- 6. Meetups, conferences, parties http://environment.meetup.com http://www.flickr.com/photos/rbucich/3623885548
- 7. Online social networks (duh)
- 8. Common story Shared language Collective narrative 2
- 9. Community-created ad messages After 1100 entries and more than 5.5 million total votes cast, the results are in. From among 15 amazing finalists, a panel of top filmmakers, artists, musicians, and progressive heroes picked the winning ad, "Obamacan." www.obamain30seconds.org & www.bushin30seconds.org
- 10. Collective editing, hive mind?
- 11. Being unique… together www.friendsforpeace.org & www.sorryeverybody.com
- 13. Feeds (Facebook, RSS, etc.)
- 14. Blogs build community, not just online http://www.dailyKOS.com
- 15. Netroots Nation on the web, in Second Life, & in person
- 16. Culture of sharing Data, information Skills & expertise Money Space 4
- 18. Sharing skillz to make great software
- 19. Network awareness Feeling like a member Knowing what the network is for 5
- 20. Flash mobs for fun and advocacy London -Daily Mail San Francisco -New York Times “ Olympic Torch Route Changed in San Francisco”
- 22. Examples
- 24. “ You lie!” In the week after Wilson's outburst, Miller had raised $1.6 million, about three times his 2008 campaign, while Wilson raised $1.8 million. - Wikipedia The Democratic National Committee reportedly raised $1 million the day after Obama's speech, a haul credited in part to outrage over Wilson's outburst. - Newsweek