Technology Assessment is the study and evaluation of new technologies. It is based on the conviction that new developments within, and discoveries by, the scientific community are relevant for the world at large rather than just for the scientific experts themselves. Also, time has proven that major breakthroughs in technology always had their roots in existing technology portfolios. Knowledge externality has often lead to development of new verticals of technology portfolios and has also been guiding force behind cross-industry innovation. In document attached herewith we present an example. We present an approach to efficiently generate effective intelligence on emerging technology landscapes. This approach draws on monitoring technical data and bibliometrics to mine the wealth of information available through patent data

1. GOOGLE TECHNOLOGY
ANALYSIS
For patents with application year 2010
Ruchica Kumar 08-07-2016
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2. 08-07-2016RUCHICA KUMAR
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3. 08-07-2016RUCHICA KUMAR
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Knowledge Externality analysis (Technology Diffusion) – Example using Google
Patents for year 2010
Patent
Portfolio
Technology
infusion
Technology
diffusion
White
spaces and
black holes
Cross-
industry
licensing

4. 08-07-2016RUCHICA KUMAR
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AN EXAMPLE OF TECHNOLOGY DIFFUSION AND EVOLUTION USING PATENTS
FOR YEAR 2010 WITH “GOOGLE” AS ASSIGNEE
We present an approach to efficiently generate
effective intelligence on emerging technology
landscapes. This approach draws on monitoring
technical data and bibliometrics to mine the wealth
of information available in major public and
commercial electronic databases. The approach uses
new software to expedite secondary analyses of
database searches on topics of interest. We illustrate
the range of information profiles possible by
examining research and development (R&D)
publications and patents pertaining to technology of
interest.
The report presented herein, would be focused on applications filed by
google in year 2010. Data collected for this research and analysis is
obtained from public domain and analytical tools and techniques
employed by author have been developed by author through years of
learning and experimentation.
Purpose of this report is to present to you a glimpse of what a detailed
innovation mapping study can do for your organization’s licensing
opportunities.
This reports includes following sections:
1. Analysis of applications filed in year 2010
2. Backward Citation analysis
3. Forward Citation analysis – generation 1
4. Forward Citation analysis – generation 2 to observe code shifts.
5. Lateral citation analysis for years 2010 and 2011
6. Comparisons between first and second generation forward
citations
Purpose of the study: Author aims are ultimately doing same analysis
as presented above for application years 2010-2014 for GOOGLE, and
compare technical field shifts and citation assignee shifts.
Benefits: Such a study would help GOOGLE Inc., in identifying new
research areas and also utilize existing portfolios for pro-bono
licensing and technology stewardship in cross industry sectors.
Such innovation maps present a holistic tools for scientifically
identifying gaps in technology and opening new avenues of research.
These charts by themselves may not convey business intelligence, but they
open a pathway towards developing detailed knowledge maps, which in
turn can be used for revenue generation.
There are a number of other multi dimensional charts that author has
been developing over the years. This presentation consists a glimpse of
technology diffusion mapping process and landscape analysis.

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201
0
G06F0017, 253
G06Q0030, 91
G06F0003, 38
G06K0009, 23
G06F0021, 19
G06F0009, 19
G10L0015, 18
H04L0067, 17
H04W0004, 15
G06Q0010, 15
H04N0021, 12
G01C0021, 11
H04M0001, 11
H04L0051, 10
G06F0011,
10
H04L006
3, 10
G06F0001, 8
G06F0007, 7
G02B0006, 7
G06N0099, 6
H04L0012, 6
H04M0003, 6
H04L0061, 5
H04L0009, 5
G06T0019, 5
G06Q0050, 5
H04L0047, 5
H04N0019, 5
G06F0008, 5
H04L0043, 5
0 2000 4000 6000 8000
G06F0017
G11C0008
H04L0051
G06F0009
G06Q0010
H04L0067
H04W0004
G06F0001
H04N0019
7775
3966
1865
802
686
612
539
509
490
413
339
293
279
274
241
225
222
214
193
187
168
166
146
144
121
119
116
Technical Field vs Number
of Backward Citations -
Above 100
0
100
H04L…
H04…
G09…
G06…
H01…
G11…
B60…
H04B…
G06T…
H04J…
G06…
G06…
H04…
H04K…
G01…
H04L…
H02…
G01…
G06…
H02J…Technical Field vs Number of Backward
Citations - Below 100

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FORWARD CITATION COUNT GIVES AN IDEA ABOUT WHICH AREAS TECHNOLOGY IS VENTURING INTO FROM GOOGLE TO OTHER
ASSIGNEES. SUCH INDICATORS POINT TOWARDS TECHNOLOGY DEVELOPMENT OPEN AVENUES FOR SOCIETAL GROWTH AND MAXIMAL
BENEFIT IN TERMS OF DEVELOPMENT FROM TECHNOLOGY. ALL TECHNICAL FIELDS OF PATENTS ARE MAPPED AGAINST NUMBER OF
FORWARD CITATIONS, RESPECTIVE TO THE PATENTS. SUCH AN ANALYSIS, PROVIDES WHICH TECHNICAL AREAS ARE EXPLOITED MOST
AND WHICH ARE EXPLOITED LEAST.
0
1000
547
9381 80 72 55 48 43 34 34 29 29 28
Highest number of forward citations
0
10
20
30
Forward Citations Average (10-30)
0
10
H04L0012
G06Q0…
G08G0…
H04B0010
G01S0005
H01S0005
G10L0021
H04L0045
G01C0…
G06N0…
G06T0011
H04L0029
H04W0…
H04L0009
G06T0017
G06N0…
G11C0…
H04L0001
H04W0…
G10L0019
G09G0…
H01Q0…
H04W0…
Forward Citation Below Average (1-
10)
No Forward Citations in these
Technical Fields
G09B0021 F24J0002 H04H0020 H04L0049 H02J0013
H02J0003 H04N0001 H04N0007 G10L0025 H04B0001
G10L0013 H04W0052 G09B0009 G01S0019 B41J0002
G09B0029 A61G0009 H04W0072 H01R0035 H04L0065
2010 – Forward Citation Count

7. 2010 – BACKWARD CITATION ANALYSIS
08-07-2016RUCHICA KUMAR
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557
268
132
19
18
15
8
8
6
1
0 100 200 300 400 500 600
Microsoft Corporation
Yahoo!…
Sony Corporation,Tokyo,JP
NEC…
Intel Corporation,Santa…
Assignee Backward Citation -
2010
29689664384243362972892642381991911891881771761751731601461351251121091081029991837572
0 1000 2000 3000 4000
G06F0017
G06F0003
G06F0009
H04L0012
B41J0002
H04N0005
G06F0001
H04W0004
H04L0029
G06K0007
2010 -CPC - Backward
Citations
0 10 20 30 40 50 60 70
A63F0013
G06F0017
G06T0003
G11B0027
H04L0051
H04N0007
G02B0005
G06F0021
G06T0013
H04H0060
H04M0003
G01C0021
G06K0009
G06T0019
H04L0029
H04N0021
G06F0003
G06Q0010
G11B0027
H04L0067
G03B0021
G06N0005
H02J0003
H04N0001
G06F0009
G10L0015
H04M0003
G06F0003
G09B0007
H04W0004
2005200620072008200920102011
2
0
1
2
2
0
1
3
Yahoo!
Inc.,Sunnyvale,CA,US
XEROX
CORPORATION,Stamfor
d,CT,US
Sony
Corporation,Tokyo,JP
NEC
CORPORATION,Tokyo,JP
Such an analysis where
a portfolio is coming
from in terms of
technical fields. Such an
analysis yields great
results when mapped
against manually
created taxonomy.
This diagram presents an
easily comprehensible
view of what a
particular competitor or
corporation had been
doing in which technical
domain in which year.
In this case also, value
derived can be
increased many fold if
instead of patent
classification codes, one
uses , ones own
technology breakdown
structure.

8. 08-07-2016RUCHICA KUMAR
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2010 LATERAL CITATION
ANALYSIS
23
41
6
1
2
2
21
13
6
2
3
0 20 40 60
Microsoft
IBM
NOKIA
QUALCOMM
AT&T
eBay…
Google
Apple
Samsung
Facebook
AT&T
20102011
H04W0092
H04W0076
H04W0064
H04W0028
H04W0024
H04W0012
H04W0004
H04R0001
H04N0021
H04N0019
H04M0007
H04M0003
H04M0001
H04L0069
269
92
5938
37
32
29 22
19 19 15
15
15 13 13
12
10 10
CPC count >= 10
G06F0017 G06Q0030 G06F0003
G06K0009 G06Q0010 H04W0004
G06F0009 H04L0067 G06F0021
8
8
8
7
76
66
66
6
5
55
5
5
5 5
5 5
CPC count - 5-10
G06F0001 H04L0065 G06T0007
H04W0064 H02J0003 H04N0019
G06F0019 H04L0051 H04L0061
H04N0005 G06Q0040 G06N0005
H03H0007 H01Q0001 G10L0015
0 1 2 3 4 5
G01S0005
G08G0001
A61B0005
B60L0011
H04L0047
G08B0021
G06F0013
G01C0015
H04L0029
H01Q0009
CPC Count - 2-4
They are restricted to years 2010 and 2011 to
maintain credibility flow of technology

9. 08-07-2016RUCHICA KUMAR
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2010 – FORWARD CITATION ANALYSIS –
GENERATION 1
2 2 1 0 0 1 1 0
12
1
1
0
4
0 2 0 0 1 0 0 0 0 0 10 0 0 0 0 0 0 1
1
1
2
0
0
0 0 0 0 0 0 0 0 0 0 00
50
100
150
200
250
Adobe…
Amazon…
AppleInc.
BlackBerry…
DellProducts
eBayInc.,San…
FacebookInC
FujitsuLimited
GoogleInc.
Hewlett-…
International…
Lookout…
MicrosoftCorp.
NIKE…
Nokia…
Nuance…
Palantir…
QUALCOMM…
RESEARCHIN…
Samsung…
SONY…
Uniloc…
Xerox…
YAHOO!INC,US
H05K0007
H04W0076
H04W0064
H04W0052
H04W0048
H04W0024
H04W0016
H04W0012
0 40
Google Inc.
Tableau…
Vistaprint…
Google Inc.
Shuttle…
Accenture…
Digimarc…
HUAWEI…
Lookout…
Samsung…
Touchstream…
Facebook InC
Burns…
ERIKSSON…
Goswami…
Ioffe…
Megathread…
Pegatron…
Saniee…
Vaughan…
Facebook InC
Cormack…
HIGHSPOT…
LinkedIn…
Oracle…
Sharp…
Wolcott…
AOL INC.,US
MEDIASEEK…
TYPEMOCK…
2
0
0
4
2
0
0
5
2
0
0
6
2
0
0
7
2
0
0
8
2
0
0
920102011201220132014
H05K0007
H04W0076
H04W0072
H04W0064
H04W0052
H04W0048
H04W0028
H04W0024
H04W0016
H04W0012
H04W0004
H04R0025
H04N0021
H04N0019
H04N0013
H04N0007
H04N0005
H04N0001
H04M0015
0
100
200
300
400
1 1 1 3 11 8 31 75
107
65
17
H05K0007
H04W0076
H04W0072
H04W0064
H04W0052
H04W0048
H04W0028
Technical field and assignee activity changes are
observed indicating technology spillovers.

10. 08-07-2016RUCHICA KUMAR
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2010 – FORWARD CITATION ANALYSIS –
GENERATION 2
0 2 4 6 8
AT&T
Yahoo! Inc.,Sunnyvale,CA,US
Yahoo! Inc.,Sunnyvale,CA,US
Fujitsu Limited
Warner Bros. Entertainment…
Brainspace…
FutureWei Technologies…
Motorola Mobility…
salesforce.com inc.,San…
Teradata US.…
ATI TECHNOLOGIES…
CFPH LLC,New York,NY,US
ELDAWY Mohamed…
Google Inc
Hyperion Media LLC,East…
LG Electronics Inc.
NEC PERSONAL COMPUTERS…
Peters Johan…
RioSoft Holdings Inc.,San…
SKINECTED,Venice,CA,US
Tolson Michael,Corts…
Williams Joshua,Menlo…
Apigee Corporation,Palo…
CLEANPORT BV,BM…
Electronics and…
GN ReSound A/S,Ballerup,DK
iJET International…
LOCKHEED MARTIN…
NIKON CORPORATION,JP
RESEARCH IN MOTION…
Sweetlabs,San Diego,CA,US
Uniloc Luxembourg S.A.
ACR Development…
Genesys…
Open Text S.A.,Luxembourg,LU
VALEO SYSTEMES DE…
2
0
0
6
2
0
0
7
2
0
0
820
0920102011201220132014
(
A
p
r
.
6
H05K0007
H04W0064
H04W0052
H04W0048
H04W0024
H04W0012
H04W0008
H04W0004
H04R0025
H04R0001
H04Q0003
H04N0021
H04N0019
H04N0007
H04N0005
H04N0001
H04M0003
H04M0001
H04L0069
H04L0067
H04L0065
H04L0063
H04L0051
0 50 100 150 200
Microsoft Corporation
International Business…
NIKE Inc.
Facebook Inc.
Yahoo!…
Interactive Memories…
salesforce.com inc.,San…
VERIZON PATENT AND…
Nokia Corporation
158
88
61
41
25
23
23
17
17
17
13
12
9
9
10
8
10
15
Top Assignee Activity
271
74 56 50 37 34 30 26 22 21 18 15 14 12 10 10 10
0
50
100
150
200
250
300
G06F0017
G06F0003
G06Q0030
G06Q0010
G06F0021
H04L0067
G06F0009
G01C0021
G06F0008
G06K0009
H04W0004
H04L0063
G06Q0050
G06F0001
H04L0065
H04N0021
G06F0011
Top technical fields
TECHNICAL FIELD AND ASSIGNEE ACTIVITY CHANGES ARE
OBSERVED INDICATING TECHNOLOGY SPILL OVERS.

11. 08-07-2016RUCHICA KUMAR
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COMPARISON OF 2010 APPLICATION YEAR TECHNICAL
FIELDS FOR FORWARD CITATIONS
0 50 100 150 200 250 300 350
G06F0017
G06Q0030
G06F0021
G06F0009
G06F0008
H04W0004
G06Q0050
H04L0065
G06F0011
H04M0001
G06F0015
G06N0099
H04L0029
G10L0015
H04N0005
H04L0043
D14489
D14486
H04B0010
H04W0012
320
57
58
35
29
25
30
21
17
36
17
22
11
11
0
9
9
0
12
14
11
0
7
0
0
9
17
0
0
0
6
25
19
14
10
9
8
6
5
F2 F1

12. 08-07-2016RUCHICA KUMAR
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COMPARISON OF 2010 APPLICATION YEAR ASSIGNEE
FOR FORWARD CITATIONS
0 50 100 150 200 250
Microsoft Corporation
International Business Machines
NIKE Inc.
Facebook Inc.
Yahoo! Inc.,Sunnyvale,CA,US
Interactive Memories Inc.,Palo Alto,CA,US
salesforce.com inc.,San Francisco,CA,US
VERIZON PATENT AND LICENSING INC.,
Nokia Corporation
Quixey Inc.,Mountain View,CA,US
Oracle International Corporation,Redwood…
Nuance Communications…
Zynga Inc.,San Francisco,CA,US
AT&T
Fujitsu Limited
123
206
55
14
22
2
19
12
0
10
0
15
4
12
0
4
14
15
0
6
4
7
5
2
0
10
0
0
7
12
158
88
61
41
25
23
23
17
0
17
0
12
9
9
10
8
10
15
7
7
7
6
6
6
6
5
6
5
7
7
F2 F1

13. Disclaimer:
This report was not prepared as an account of work sponsored by any agency. Neither the author nor any agency thereof, nor any of
their employees, nor any of their contractors, subcontractors or their employees, makes any warranty, express or implied, or
assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of any
information, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights.
Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise,
does not necessarily constitute or imply its endorsement, recommendation, or favoring by the author or any agency thereof or its
contractors or subcontractors. The views and opinions of author expressed herein do not necessarily state or reflect any factual or
strategic inference. This report is for reference and illustration purpose only and should not be used for commercial purposes.
About the Author
Mrs. Ruchica Kumar - An Intellectual Property professional and a registered patent agent who been working in the highly specialized and focused
field of Patent Management. As a registered patent agent she has drafted and prosecuted various patent applications. Her work is focused on
technical and strategic facets of patent management involving patent analytics, acquisition and management. Her area of specialization is
patinformatics wherein, she leverages technical aspects of patent drafting, patent valuation and patent citations to generate comprehensive
patent intelligence data. Her sound technical skill set amalgamated with a strong patent knowledge base provides her good understanding of
dynamics of cross industry innovation.
Her competencies include:
• Innovation Forecasting – Analyzing knowledge spill-overs and externalities for forecasting new innovation areas for an organization using patents as
indicators
• Patent Drafting in fields of Medical surgical devices and implants, cardiac rhythm management devices, urology, gynecology.
• Patent Invalidation and Patentability assessment
• Technology infusion and diffusion studies using patents as indicators
• Licensing and Technology Transfer in fields of general engineering
• Indian Patent filing and prosecution
• Technology Mapping
• Pre-litigation due diligence
08-07-2016RUCHICA KUMAR
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14. 08-07-2016RUCHICA KUMAR
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Contact Us
• We welcome any queries from Venture Capitalists, Entrepreneurs,
Organizational Directors, IP Managers, Inventors or IP Attorneys relating to
issues of Intellectual Property.
• We can be reached at:
C-253, Defence Colony, New Delhi – 110024, INDIA
Phone: +91-971-154-16163
Email: ruchicagoyal@gmail.com