Ever wonder what the ruckus is behind Periscope?: After Meerkat created the initial buzz for live streaming, Twitter quickly stepped in buying Periscope in March 2015 establishing it's hold on live streaming. Find out how your brand can make a ruckus using this app.

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THE (short) STORY ON
PERISCOPE
FOR BRANDS

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Sometimes you just have to be there to appreciate it.
Enter, Periscope, a live-streaming mobile app that connects you
with your audience and consumers in real-time to share live
video at the click of a button. With live streaming, people from
around the world can watch or transmit live video over the
Internet – changing the world of broadcasting.
Developed by friends Kayvon Beykpour and Joseph Bernstein,
Periscope was inspired by their trip to Istanbul as they wanted to
understand and see the riots taking place in Taksim Square from
the eyes of people who were actually there in real-time.
After being purchased by Twitter in March 2015, Periscope
gained a million users in the first 10 days after it’s iPhone launch
and has grown to 10 million users across the globe that have
been experimenting with the app ever since.
PERISCOPE IN 5 MINUTESThe story on …. Periscope

3. Features
Users
Top Brands
• Live-streaming app
• Searchable by region or
by followers
• Benefit Cosmetics
• Mountain Dew
• DKNY
• General Electric
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PROS
• Easy and cost-effective way to
leverage real-time events or
celebrities appearances
• Integrated with Twitter to
leverage existing fan base
CONS
ruckus rating
• After 24 hours a broadcast is
removed
• Content needs to attract and
sustain audience to watch live
• Risk adverse stay away. Unique
live event opportunity – TRY IT
OUT!
PINTEREST IN 5 MINUTESKey Plot Points
• 10 million global users
• Mostly Twitter users
• Early-Adopters
PERISCOPE IN 5 MINUTES

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The story Continues
Roadmap / New Features
With only six months on the market, Periscope is still in its
infancy and the application has lots of opportunities to grow and
take advantage of its relationship with Twitter.
The app secured a strong fan base rapidly but we expect to see
new features to increase daily usage for these users and to
increase the longevity of content on the platform. Consumers
love to speak in the moment about everything, but they also like
to have a digital record and review what happened in the past.
Also, by having a digital library of content users can return to the
platform more frequently.
As part of the Twitter family, we also expect to see analytics and
in the far future some form of monetization.
We are also very excited to see large events like the Oscars or
the Olympics take advantage of this platform for more Behind the
Scenes broadcasting. Imagine Angelina Jolie periscoping her
Oscar experience; it’s possible!
Content Ideas
How should you use the app? People are tuning in to
Periscope for live, exclusive content that they can’t view
anywhere else and giving them the feeling that they’re actually
there in the moment. Here are some ideas on how your brand
can use the app:
Product Announcements – Unveil news of new products or
new features and showcase the product live in action.
VIP Access – Give live access to consumers to real-time
events, fashion shows, competitions, etc.
Exclusive celebrity chats – Collect questions on Twitter and
host a live chat or demonstration with a celebrity or
spokesperson.
PERISCOPE IN 5 MINUTES

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Wanna make a Ruckus
About Us Connect Team
Gary Edgar
Managing
Director
Linda Andross
Managing
Partner
Katie Boland
Sr. Social
Strategist
We built ruckus to work
with brands to find and tell
their story through rich,
compelling and relevant
social content.
Find out how we can help
you make a ruckus.
@ruckusdigital
+ruckus digital
416 934 2121
katie@ruckusdigital.ca
www.ruckusdigital.ca
PERISCOPE IN 5 MINUTES