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© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Corporate Citizenship & Corporate Affairs
Measurement...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
2
We have an opportunity – and a responsibility – to ...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
3
CEO Survey 2008 – “The Future Enterprise”
Objective...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
CEO Survey 20084
70% of participants consider Corpora...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Our smarter planet strategy drives smarter citizenshi...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Almost 100 years of corporate responsibility
1911 201...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Environmental leadership
Supply Chain Social Responsi...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Focus areas for success
• Education
• Community servi...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
9
Select key programs
• World Community Grid
• On Dem...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
10
World Community Grid
 IBM launches volunteer grid...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
11
Volunteering:
 Online volunteering community
– 12...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
IBM’s early education program having local impact
Aug...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
14
215 Teachers
out of 300
10 KidSmart
Instructors
Sa...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
With which degree of importance does educational TIC ...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Resoluting problems and taking decisions.
3% 9%
30%
4...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Correct use of Computers
0; 0% 1; 10%
5; 50%
4; 40%
0...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Corporate Service Corps
Developing Global Leaders for...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Triple challenge to IBM
 Develop global leaders
 Es...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
The Corporate Service Corps Experience
PRE WORK 3 Mon...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Over 500 participants on 51 teams in 13 countries by ...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
• Retention of high-performing IBMers
• Recruiting ta...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Impact on communities
Ghana:
• Launched business deve...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Conceição Zagalo, Directora de Marketing, Comunicaçõe...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Positive response from the media
“Volunteering Abroad...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Our shift in strategy has generated tremendous result...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
2010 and beyond…
•Smarter Cities
•Community Service
•...
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
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Presentation Lara Tropa V Regional EACD Lisbon Debate 2010

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V Regional EACD Lisbon Debate over the topic "Corporate Social Responsibility. A multistakeholder’s approach to sustainability in times of turmoil" 10th may 2010, presentation by Lara Tropa, IBM

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Presentation Lara Tropa V Regional EACD Lisbon Debate 2010

  1. 1. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Corporate Citizenship & Corporate Affairs Measurement and Evaluation Lara Campos Tropa Workforce & Field Enablement, Marketing, Communications and Citizenship A multistakeholder’s approach to sustainability in times of turmoil CTT, May 10, 2010
  2. 2. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 2 We have an opportunity – and a responsibility – to make the world work better.
  3. 3. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 3 CEO Survey 2008 – “The Future Enterprise” Objective Know the concerns and priorities of the CEOs who define the agendas of worldwide leading enterprises Scope  2004: Interviews with 465 top CEOs worldwide  2006: Interviews with 765 top CEOs worldwide  2008: The biggest survey ever done with 1130 top CEOs worldwide In Portugal: 8 interviews to CEOs within the following sectors:  Public  Financial  Industrial  Communications  Distribution  Energy CEO Survey 2008
  4. 4. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs CEO Survey 20084 70% of participants consider Corporate Social Responsibility an opportunity Expected investment to respond to client’s CSR growing expectations Investment in the last 3 years Investment in the next 3 years 25 % INCREASE 10.7% 13.4% The Future Enterprise goes beyond CSR regulations:  Understanding its client’s expectations  Being transparent and informed  Kicking-off its CSR initiatives with environment characteristics  Involving NGO and its collaborations Global
  5. 5. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Our smarter planet strategy drives smarter citizenship Healthcare5 Smart Healthcare Smart Education Smart Energy Smart Transportation Smart Cities Smart Water
  6. 6. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Almost 100 years of corporate responsibility 1911 2011 6
  7. 7. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Environmental leadership Supply Chain Social Responsibility IBM leadership redefined the workplace Open Standards Ethics and Governance IBM’s leadership in Corporate Social Responsibility:
  8. 8. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Focus areas for success • Education • Community service • Supply Chain • Energy and environment • Disaster relief • Food shortages • Clean water 88
  9. 9. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 9 Select key programs • World Community Grid • On Demand Community • Reading Companion • KidSmart • TryScience • Corporate Service Corps • TraduceloAhora • Water for Tomorrow • Meedan • SME Toolkit 9
  10. 10. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 10 World Community Grid  IBM launches volunteer grid focused on public and nonprofit humanitarian research  Largest public, nonprofit humanitarian research computing grid  Anyone with computer & Internet access can donate unused computer time  Current Research Projects – Help Cure Muscular Dystrophy – Phase 2 – Influenza Antiviral Drug Search – Help Fight Childhood Cancer – The Clean Energy Project – Nutritious Rice for the World – Help Conquer Cancer – Discovering Dengue Drugs – Together – Human Proteome Folding Project – Phase 2 – FightAIDS@Home www.worldcommunitygrid.org The Challenge  Humanitarian research suffers from a lack of access to super computing power  Individuals see no opportunity to make a real difference  462,000+ members  200+ countries  1,300,000+ registered devices  255,000+ years of run time  Generated dozens of peer- reviewed technical articles  400+ partners
  11. 11. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 11 Volunteering:  Online volunteering community – 127,000 participants • 80 countries – Launched November 2003 • 8.1m volunteer hours to date  Resources for schools & not-for-profits – Education, presentations, handouts, software – Translations for worldwide use – Drawn from IBM’s core skills & technologies  Results – Significant, measurable change at schools & not-for-profits – Global community of IBM volunteers  In Portugal: – 245 employees and retirees – Angels: case study at the Social Innovation International Congress in Lisbon – Click@vô
  12. 12. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs IBM’s early education program having local impact August 2008 Results shared by Portuguese Ministry of Education Creating real value locally
  13. 13. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs
  14. 14. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 14 215 Teachers out of 300 10 KidSmart Instructors Sample Characterization 2 Intermediate Evaluations
  15. 15. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs With which degree of importance does educational TIC resources have in the following activities at your Kindergarten?(1) Managing Mouse and Keyboard 1% 16% 50% 30% 3% irrelevant low relevance relevant important very important Generic use of aplicational software 4% 27% 50% 18% 1% irrelevant low relevance relevant important very important Playing 1% 29% 56% 12% 2% irrelevant low relevance relevant important very important Access and colection of information 3% 7% 22% 52% 16% irrelevant low relevance relevant important very important
  16. 16. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Resoluting problems and taking decisions. 3% 9% 30% 41% 17% irrelevant low relevance relevant important very important Create, imagine and express 4% 17% 56% 22% 1% irrelevant low relevance relevant important very important With which degree of importance does educational TIC resources have in the following activities at your Kindergarten?(2) Organize, produce and reveal information 3% 8% 34% 41% 14% irrelevant low relevance relevant important very important Colaborate and cooperate 2% 4% 20% 51% 23% irrelevant low relevance relevant important very important
  17. 17. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Correct use of Computers 0; 0% 1; 10% 5; 50% 4; 40% 0; 0% irrelevant low relevance relevant important very important What impact does the KidSmart Training Program have on the development of the teachers personal and professional capabilities on the following activities? Intergration of TIC activities in classroom 0; 0%0; 0% 6; 60% 4; 40% 0; 0% irrelevant low relevance relevant important very important Identification of educational potential in technology 0; 0%0; 0% 3; 30% 5; 50% 2; 20% irrelevant low relevance relevant important very important Capability of selecting correctly educational software 0; 0% 1; 10% 5; 50% 4; 40% 0; 0% irrelevant low relevance relevant important very important
  18. 18. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Corporate Service Corps Developing Global Leaders for the 21st Century Creating real value globally
  19. 19. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Triple challenge to IBM  Develop global leaders  Establish the IBM footprint in new markets  Earn the opportunity to do business by donating IBM skills and expertise to impactful local projects
  20. 20. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs The Corporate Service Corps Experience PRE WORK 3 Months  ~40 to 60 hours of work completed virtually  Team building and skills development  Established curriculum IN-COUNTRY 1 Month  Work at the intersection of business, technology and society  Immersion in local culture  Outside the office POST SERVICE 2 Months  Linkage back to the business  Measurement and evaluation  Reflect, learn and apply  Internal and external presentations
  21. 21. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Over 500 participants on 51 teams in 13 countries by YE 2009 Brazil China Egypt India Nigeria Ghana Philippines Romania S. Africa Tanzania Turkey Viet Nam Malaysia 13 10K 63 1K
  22. 22. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs • Retention of high-performing IBMers • Recruiting talented & socially aware employees • Establishing IBM brand in new markets • Increasing global awareness of IBM’s corporate responsibility focus • Global leadership ranking – Fortune rated IBM #1 Impact for IBM
  23. 23. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Impact on communities Ghana: • Launched business development center • Offered workshops to prepare students and women entrepreneurs for careers in technology and business Vietnam • Supported development of small and medium enterprises with Danang Chamber of Commerce • Creation of job training programs in information technology management Romania • Identified small/medium high growth potential businesses requiring training • Helped with telecommunications, financial management and business process development China • Worked with businesses in earthquake-ravaged Sichuan province on economic revitalization strategies
  24. 24. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Conceição Zagalo, Directora de Marketing, Comunicações e Cidadania no Vietnam Vietnam 7- we come from 6 different countries, represent 5 different Line of Business in IBM Our Vision: We envision a CSC engagement in Vietnam where we collaborate with our team and our client across cultures, perspectives and competencies. Through careful asking and listening, we hope to deliver sustainable, well-scoped consulting services that meet client needs while leveraging the best of IBM's values and skills. Our Mission: is to represent IBM excellence; to provide skilled capacity-building support to our clients; and to build a foundation for continued IBM work in Vietnam.
  25. 25. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Positive response from the media “Volunteering Abroad to Climb at I.B.M.” By Claudia H. Deutsch March 26, 2008 "IBM is making real some new ideas about what it means to be global that were just a lot of talk before" Rosabeth Moss Kanter Professor at Harvard Business School
  26. 26. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Our shift in strategy has generated tremendous results •Rated #2 by CRO Magazine, #1 by CERES •Nearly 10 million volunteer hours over 5 years •Corporate Service Corps • 500 IBMers per year • Gains in employee retention • Executives are now participating •1.5 million devices connected on World Community Grid •$180 million in 2008 worldwide contributions •4.9 billion kwh of electricity saved 1990 – 2008 •$343 million in 2008 energy savings •550 supply chain audits since 2004 •357,000 employees successfully complete Business Conduct Guidelines 26
  27. 27. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 2010 and beyond… •Smarter Cities •Community Service •Global Leadership •Influencers
  28. 28. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs

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