Doing "Good" as a creative or company can not only attract the right people to work for you and with you but also great clients. Ultimately if you have ""good"" as part of your internal DNA and it leads how you treat your team, your collaborators, your clients and how you genuinely market yourself it is something to be proud of. Utilizing authentic goodness (not simply leading with a cause, but truly owning the driving force behind your decision to align with this perspective) is a strong advantage for your business. By speaking of yourself in terms of goodness, your aligning yourself with consumers and clients who want to work with you and vice versa. All that to say: do you consider yourself a good company? Well, it's time to start talking about it and we believe you will reap the benefits 3 Audience takeaways: How to decipher what makes you and your company "good" How to utilize authentic goodness for business Examples of how this looks in different companies

1. Justin Ahrens // @justinahrens // @rule29
is Good for Business

2. Good Design
is Good
Business

3. I believe…

4. GOOD
BEGETS
GOOD
What is Good?
GOOD
BEGETS
GOOD

5. What is Good?

6. Urban Dictionary states:
1.Opposite of “bad.”
2.High quality kind of bud that often
results in a near catatonic state.
3.OK with remaining the same. Content.
4.To be modesty exceptional in bed.

7. GOOD…
Serves
Others

8. GOOD…
Drives
Excellence

9. GOOD…
Conducts Itself
with Integrity

10. Work
Culture
Clients

12. GOOD
CULTURE

13. Andrew Mason // Founder, Groupon
Hire great people
and give them freedom
to be awesome.

14. A Good Culture…
Engages

15. A Good Culture…
Has Alignment

16. A Good Culture…
Is Caring

17. You can’t shift
your culture without
being willing to
change yourself

18. ENGAGE-
MENT

19. Our Brains Want to Know:
Do I Feel Safe?
Do I Matter?
Do I Belong?

20. HOW? Ask:
Is it safe to try new approaches,
to innovate, to be vulnerable,
to share my ideas at work?

21. HOW? Ask:
When I make a mistake,
am I corrected with respect,
and the desire to help
me improve?

22. HOW? Ask:
Do I have the tools and resources
necessary to perform my work
to the best of my ability?

23. HOW? Ask:
Do I understand the expectations
of me and my performance?

24. What are some
positive results?

25. Highly engaged
employees outperform
their disengaged
colleagues by
20–28%
The Conference Board

26. Team member
emotional engagement,
loyalty, ownership,
and focus increases
67–100%
Inc.

27. Engaged employees take
an average of nearly
60% fewer
sick days per year
than disengaged employees
Gallup

28. Engaged employees are
87%less likely to leave the organization
than the disengaged.
CEB

29. RESULTS

30. It is safe to try new approaches,
to innovate, to be vulnerable, to
share my ideas at R29.
11%
89%
True
False
RESULTS

31. When I make a mistake at R29,
I am corrected with respect, and
the desire to help me improve.
100%
True
False
RESULTS

32. I have the tools and resources
necessary to perform my work
to the best of my ability.
11%
89%
True
False
RESULTS

33. I understand the expectations of me
and my performance at R29.
100%
True
False
RESULTS

34. ALIGN-
MENT

35. You must have…
Clear strategies/
expectations

36. You must have…
Obsessive
reminding of

37. You must have…
Reporting to
measure

38. You must have…
Recognition and
rewards

39. HOW? Ask:
Am I motivated by,
and find meaning in,
the company’s mission,
vision, and values?

40. HOW? Ask:
Do I feel I matter to the company?
Am I making a difference here?

41. HOW? Ask:
Do I have a career development path
that the company supports?

42. HOW? Ask:
Do I understand what
success looks like?

43. 100%
True
False
RESULTS

44. CARING

45. HOW? Ask:
Do I trust my team members and
colleagues to support my and the
company's success?

46. HOW? Ask:
Do I receive acknowledgement and
appreciation at work?

47. HOW? Ask:
Would I refer my friends
to work at my company?

48. 100%
True
False
RESULTS

49. GOOD
WORK

50. Albert Einstein
Try not to become a person
of success, but rather try to
become a person of value.

51. Work takes up
39% or (much)
more of your life

52. Take, for example…

54. Here’s what
we do…

63. GOOD
CLIENTS

64. Jerry Della Femina
I've never met a client who
wants to be the worst.

65. Do you have
criteria?

66. Sometimes,
things just don’t
work out.

67. Criteria (Corporate)
1. Will it be profitable?
2. Will it be fun or align culturally?
3. Will it attract other work?

68. Criteria (Personal)
1. Will this challenge you?
2. Will it help you(r)
develop/evolve/career?
3. Will you miss anything important
with family or loved ones?

69. Mahatma Gandi
“Happiness is when what you
think, what you say, and what
you do are in harmony”

70. To reiterate…

71. Work
Culture
Clients

73. Don’t forget to check out my Lynda course!
Grow Your
Design
Business.

74. Thanks!
Now, go be Good.
Justin Ahrens // @justinahrens // @rule29