PR advice from Sebastian Rumberg, former journalist, founder and now Head of Communications for Blinkist. Talk to him @rumberg on Twitter.

1. 2080
How to get the most with very little
@rumberg 2080.co

2. Who is this for?

3. startups

4. no pr person or
agency

5. basic
understanding of
your target
audience

6. About me

7. Journalist

8. Head of Comms
@blinkist

9. The Minimum PR cycle

10. W4
The minimum PR cylce

11. 1
What‘s my goal?

12. Your goal goes here.

13. 2
What‘s my interesting thing?
This is not about you.

14. 3
Who should I talk to?

15. 4
What do I want them to do?

16. 20 minutes each
With a little practice that‘s enough.

17. Engage.
3 to 10 people

18. Make it short.

19. Don‘t let go!

20. Repeat.

21. The whole thing
once more

22. 1. What‘s my goal?
2. What‘s my interesting thing?
3. Who should I talk to?
4. What do I want them to do?

23. Think about it as a
mini-experiments

24. The Power of Add ons

25. In case you have
more time…

26. Create a bucket list

27. Plan in advance

28. Play time!

29. Launch Event Guest posts
Opinion Pieces
Customer Campaign
Surveys
Case Studies
Infographics
Events & Parties
+1000
Speaking Gigs Pitching

30. but …

31. Say no!
without a dedicated person to do it

32. Bits of Advice

33. The best PR
happens offline

34. The one big secret:

35. Be helpful. Talk & Listen.

36. Talk & Listen. Often.

37. PR is a people
business

38. Give before you take

39. Create a bucket list.
I said that already, but it‘s really helpful.

40. Perfect? Never.
I still suck at this.

41. Limit yourself.
Creativity works best with boundaries

42. Steal shamelessly
But don‘t just take.

43. Prepare to fail

44. Make Networking fun.
Relax. It‘s a long way.

45. Tools & Resources

46. Our bucket list and Task Management Tool
Trello.com

48. Journalist Database
zimpel-online.de
thanks to @oezlemburan

51. Todo app based on the Eisenhower matrix
eisenhower.me

53. Extensive marketing plan & case studies
The $100 Startup
Thanks to Chris Guilllebeau

54. What does good PR look like?
bit.ly/ballou-presentation
thanks to @coletteballou

55. 5 tips to make tech journalists like you (more)
bit.ly/5-tips-on-pr
thanks to Ed Zitron

56. Hacking Kickstarter: How to Raise $100,000 in 10
Days (Includes Templates, E-mails, etc.)
bit.ly/hacking-marketing
thanks to @mikedelponte & @tferriss

57. 2080.co

58. @rumberg
Free office hour for your questions.