SlideShare una empresa de Scribd logo
1 de 49
From Muppets to Mastery:
            Core UX Principles from Mr. Jim Henson




SXSW 2013                              Russ Unger | @russu
#UXMuppets | @russu




“
You wouldn’t decide to become
a puppeteer, I don’t think.
#UXMuppets | @russu




A Brief History - The 1950s
#UXMuppets | @russu




A Brief History - The 1960s
#UXMuppets | @russu




A Brief History - The 1970s
#UXMuppets | @russu




A Brief History - The 1980s
#UXMuppets | @russu




A Brief History - The 1990s & Beyond
#UXMuppets | @russu




MuppetLean
MVK
                         #UXMuppets | @russu




Minimum    Viable   Kermit




          + =
#UXMuppets | @russu



Iterate, Iterate, Iterate, Iterate




1955       1965            1968      1978
#UXMuppets | @russu



Iterate, Iterate, Iterate, Iterate, Iterate



                                        2005
#UXMuppets | @russu




Project Ecosystems
#UXMuppets | @russu



                        Client




                            Product Manager



                            Project Manager




Designer   Marketing   QA                     Dev
#UXMuppets | @russu




Good Experiences Are Invisible
#UXMuppets | @russu




A Good Experience is Invisible
#UXMuppets | @russu




A Good Experience is Invisible
Give the audience enough to work with
and they’ll do the rest for you.
#UXMuppets | @russu




A Good Experience is Invisible
Give the audience enough to work with
and they’ll do the rest for you.
#UXMuppets | @russu




A Good Experience is Invisible
Give the audience enough to work with
and they’ll do the rest for you.
#UXMuppets | @russu
#UXMuppets | @russu




Visual Thinking
#UXMuppets | @russu




“
I’ve always been most
intrigued by what can
be done with the visual
image. I feel that is
what is strongest about
the work I do...the
visual image.
#UXMuppets | @russu
#UXMuppets | @russu
#UXMuppets | @russu




Sketching / Storyboarding / Prototyping
#UXMuppets | @russu



Sketching
Henson started sketching characters and comic strips as a kid.

He never stopped.
#UXMuppets | @russu



Sketching
Henson started sketching characters and comic strips as a kid.

He never stopped.
#UXMuppets | @russu
#UXMuppets | @russu
#UXMuppets | @russu
#UXMuppets | @russu
#UXMuppets | @russu
#UXMuppets | @russu



Storyboarding
A storyboard is a graphic organizer that visually tells a story.
Creating a storyboard helps you plan your story shot by shot.
#UXMuppets | @russu
#UXMuppets | @russu
#UXMuppets | @russu




Patterns
#UXMuppets | @russu



Patterns
Original Muppets were designed so that ~6 Muppets could be
easily made from a single design.
#UXMuppets | @russu



Patterns
Original Muppets were designed so that ~6 Muppets could be
easily made from a single design.
#UXMuppets | @russu
#UXMuppets | @russu



Patterns
Original Muppets were designed so that ~6 Muppets could be
easily made from a single design.
#UXMuppets | @russu
#UXMuppets | @russu




Hacking
#UXMuppets | @russu
#UXMuppets | @russu
#UXMuppets | @russu



Hacking
Jim needed to see what the viewer would see, so he started using a
“monitor” to view scenes from where he was located.
#UXMuppets | @russu




   Bernard Tyers
                                   Belén Barros Pena




http://www.diymobileusabilitytesting.net/



                                                       ~$3,000.00
#UXMuppets | @russu
#UXMuppets | @russu




      WWJHD?
What Would Jim Henson Do?
#UXMuppets | @russu




                            (So What?)
Jim Henson made sketching and prototyping a constant part of his thinking process.
                      He read books, but not rule books.
                          He hacked things together.
                       He made it up as he went along.

                      As a relatively new industry, so do we.
Thank You!




SXSW 2013   Russ Unger | @russu

Más contenido relacionado

Destacado

Cara Posting Blog
Cara Posting BlogCara Posting Blog
Cara Posting Blog
shoimah
 
8조 피플익스프레스 Play tip
8조 피플익스프레스 Play tip8조 피플익스프레스 Play tip
8조 피플익스프레스 Play tip
lucky one plus mis
 
Year 9
Year 9Year 9
Year 9
hodder
 
Final report_Ciril Q2_2015
Final report_Ciril Q2_2015Final report_Ciril Q2_2015
Final report_Ciril Q2_2015
Aju Thomas
 
Law Senate Online marketing Strategies
Law Senate Online marketing StrategiesLaw Senate Online marketing Strategies
Law Senate Online marketing Strategies
Pooja Sharma
 

Destacado (18)

Cara Posting Blog
Cara Posting BlogCara Posting Blog
Cara Posting Blog
 
Bastones Garmont
Bastones GarmontBastones Garmont
Bastones Garmont
 
Acesso Aberto a publicações e dados: requisitos dos financiadores de ciência ...
Acesso Aberto a publicações e dados: requisitos dos financiadores de ciência ...Acesso Aberto a publicações e dados: requisitos dos financiadores de ciência ...
Acesso Aberto a publicações e dados: requisitos dos financiadores de ciência ...
 
8조 피플익스프레스 Play tip
8조 피플익스프레스 Play tip8조 피플익스프레스 Play tip
8조 피플익스프레스 Play tip
 
People are lazy, my presentation voor Digital Day By BDMA (marketing)
People are lazy, my presentation voor Digital Day By BDMA (marketing)People are lazy, my presentation voor Digital Day By BDMA (marketing)
People are lazy, my presentation voor Digital Day By BDMA (marketing)
 
Plan de trabajo lenguaje
Plan de trabajo lenguaje Plan de trabajo lenguaje
Plan de trabajo lenguaje
 
Year 9
Year 9Year 9
Year 9
 
Presentation4
Presentation4Presentation4
Presentation4
 
Nitelikli Hastane Kurulumu ve İşletmesi
Nitelikli Hastane Kurulumu ve İşletmesiNitelikli Hastane Kurulumu ve İşletmesi
Nitelikli Hastane Kurulumu ve İşletmesi
 
Dfsi Group1
Dfsi Group1Dfsi Group1
Dfsi Group1
 
51 marketing hang may mac
51 marketing hang may mac51 marketing hang may mac
51 marketing hang may mac
 
Knowledgehut
KnowledgehutKnowledgehut
Knowledgehut
 
Sistema de gestion
Sistema de gestionSistema de gestion
Sistema de gestion
 
Final report_Ciril Q2_2015
Final report_Ciril Q2_2015Final report_Ciril Q2_2015
Final report_Ciril Q2_2015
 
Effects of RMB Appreciation on Chinese International Trade
Effects of RMB Appreciation on Chinese International TradeEffects of RMB Appreciation on Chinese International Trade
Effects of RMB Appreciation on Chinese International Trade
 
2Papertrails
2Papertrails2Papertrails
2Papertrails
 
15 toughest-interview-questions-and-answers
15 toughest-interview-questions-and-answers15 toughest-interview-questions-and-answers
15 toughest-interview-questions-and-answers
 
Law Senate Online marketing Strategies
Law Senate Online marketing StrategiesLaw Senate Online marketing Strategies
Law Senate Online marketing Strategies
 

Similar a From Muppets to Mastery - SXSW 2013

The Ever Changing Design of the Wb
The Ever Changing Design of the WbThe Ever Changing Design of the Wb
The Ever Changing Design of the Wb
artimated
 

Similar a From Muppets to Mastery - SXSW 2013 (7)

Cinematic UX, Brad Weaver
Cinematic UX, Brad WeaverCinematic UX, Brad Weaver
Cinematic UX, Brad Weaver
 
UX Smackdown! Usability Testing Techniques in the Ring
UX Smackdown! Usability Testing Techniques in the RingUX Smackdown! Usability Testing Techniques in the Ring
UX Smackdown! Usability Testing Techniques in the Ring
 
Mobile Development Keynote - GeneXus USA's GX Summit 2014
Mobile Development Keynote - GeneXus USA's GX Summit 2014Mobile Development Keynote - GeneXus USA's GX Summit 2014
Mobile Development Keynote - GeneXus USA's GX Summit 2014
 
Responsive Web Design Workshop
Responsive Web Design WorkshopResponsive Web Design Workshop
Responsive Web Design Workshop
 
Ux design - a definitive introduction
Ux design - a definitive introductionUx design - a definitive introduction
Ux design - a definitive introduction
 
UX Design Process
UX Design ProcessUX Design Process
UX Design Process
 
The Ever Changing Design of the Wb
The Ever Changing Design of the WbThe Ever Changing Design of the Wb
The Ever Changing Design of the Wb
 

Más de Russ U

3 Cs of Design - Charters, Critique, and Culture - Amuse Conference
3 Cs of Design - Charters, Critique, and Culture - Amuse Conference3 Cs of Design - Charters, Critique, and Culture - Amuse Conference
3 Cs of Design - Charters, Critique, and Culture - Amuse Conference
Russ U
 
3 Cs of Design: Charters, Critique, & Culture
3 Cs of Design: Charters, Critique, & Culture3 Cs of Design: Charters, Critique, & Culture
3 Cs of Design: Charters, Critique, & Culture
Russ U
 
The 3 Cs of Design - Charters, Critique, and Culture - Interaction South Amer...
The 3 Cs of Design - Charters, Critique, and Culture - Interaction South Amer...The 3 Cs of Design - Charters, Critique, and Culture - Interaction South Amer...
The 3 Cs of Design - Charters, Critique, and Culture - Interaction South Amer...
Russ U
 
The 3 Cs of Design: Charters, Critique, and Culture
The 3 Cs of Design: Charters, Critique, and CultureThe 3 Cs of Design: Charters, Critique, and Culture
The 3 Cs of Design: Charters, Critique, and Culture
Russ U
 
Great Talks Start with Great Proposals: An IA Summit Virtual Webinar
Great Talks Start with Great Proposals: An IA Summit Virtual WebinarGreat Talks Start with Great Proposals: An IA Summit Virtual Webinar
Great Talks Start with Great Proposals: An IA Summit Virtual Webinar
Russ U
 

Más de Russ U (20)

Hiring & Onboarding in Turbulent Times FTW - Interaction23.pdf
Hiring & Onboarding in Turbulent Times FTW - Interaction23.pdfHiring & Onboarding in Turbulent Times FTW - Interaction23.pdf
Hiring & Onboarding in Turbulent Times FTW - Interaction23.pdf
 
SXSW 2022 - Hiring & Getting Hired in Turbulent Times Workshop
SXSW 2022 - Hiring & Getting Hired in Turbulent Times WorkshopSXSW 2022 - Hiring & Getting Hired in Turbulent Times Workshop
SXSW 2022 - Hiring & Getting Hired in Turbulent Times Workshop
 
3 Cs of Design - Charters, Critique, and Culture - Amuse Conference
3 Cs of Design - Charters, Critique, and Culture - Amuse Conference3 Cs of Design - Charters, Critique, and Culture - Amuse Conference
3 Cs of Design - Charters, Critique, and Culture - Amuse Conference
 
Guerrilla Design & Research Methods - Amuse Conference
Guerrilla Design & Research Methods - Amuse ConferenceGuerrilla Design & Research Methods - Amuse Conference
Guerrilla Design & Research Methods - Amuse Conference
 
The Workshop Workshop - UXI Live
The Workshop Workshop - UXI LiveThe Workshop Workshop - UXI Live
The Workshop Workshop - UXI Live
 
3 Cs of Design: Charters, Critique, & Culture
3 Cs of Design: Charters, Critique, & Culture3 Cs of Design: Charters, Critique, & Culture
3 Cs of Design: Charters, Critique, & Culture
 
Design Culture Basics - Creating Your Team Charter - Interaction South Americ...
Design Culture Basics - Creating Your Team Charter - Interaction South Americ...Design Culture Basics - Creating Your Team Charter - Interaction South Americ...
Design Culture Basics - Creating Your Team Charter - Interaction South Americ...
 
The 3 Cs of Design - Charters, Critique, and Culture - Interaction South Amer...
The 3 Cs of Design - Charters, Critique, and Culture - Interaction South Amer...The 3 Cs of Design - Charters, Critique, and Culture - Interaction South Amer...
The 3 Cs of Design - Charters, Critique, and Culture - Interaction South Amer...
 
DesignOps Skunk Works
DesignOps Skunk WorksDesignOps Skunk Works
DesignOps Skunk Works
 
The 3 Cs of Design: Charters, Critique, and Culture
The 3 Cs of Design: Charters, Critique, and CultureThe 3 Cs of Design: Charters, Critique, and Culture
The 3 Cs of Design: Charters, Critique, and Culture
 
IA Summit Career Workshop 2015
IA Summit Career Workshop 2015IA Summit Career Workshop 2015
IA Summit Career Workshop 2015
 
Speaker Camp Seattle Workshop
Speaker Camp Seattle WorkshopSpeaker Camp Seattle Workshop
Speaker Camp Seattle Workshop
 
DesignOps Skunk Works - SXSW 2015
DesignOps Skunk Works - SXSW 2015DesignOps Skunk Works - SXSW 2015
DesignOps Skunk Works - SXSW 2015
 
Speaker Camp Atlanta Workshop - June 28, 2014
Speaker Camp Atlanta Workshop - June 28, 2014Speaker Camp Atlanta Workshop - June 28, 2014
Speaker Camp Atlanta Workshop - June 28, 2014
 
UX Lisbon - Things I've Learned (and Am Still Learning) from Leading (UX Desi...
UX Lisbon - Things I've Learned (and Am Still Learning) from Leading (UX Desi...UX Lisbon - Things I've Learned (and Am Still Learning) from Leading (UX Desi...
UX Lisbon - Things I've Learned (and Am Still Learning) from Leading (UX Desi...
 
UX Lisbon - The Workshop Workshop
UX Lisbon - The Workshop WorkshopUX Lisbon - The Workshop Workshop
UX Lisbon - The Workshop Workshop
 
(The Top 2-3) Things I've Learned (& Am Still Learning) From Leading (UX Desi...
(The Top 2-3) Things I've Learned (& Am Still Learning) From Leading (UX Desi...(The Top 2-3) Things I've Learned (& Am Still Learning) From Leading (UX Desi...
(The Top 2-3) Things I've Learned (& Am Still Learning) From Leading (UX Desi...
 
Things I've Learned (& Am Still Learning) from Leading (UX Designers)
Things I've Learned (& Am Still Learning) from Leading (UX Designers)Things I've Learned (& Am Still Learning) from Leading (UX Designers)
Things I've Learned (& Am Still Learning) from Leading (UX Designers)
 
Live with 6-8-5: Rapid Sketching for Better Design - Big Design Conference
Live with 6-8-5: Rapid Sketching for Better Design - Big Design ConferenceLive with 6-8-5: Rapid Sketching for Better Design - Big Design Conference
Live with 6-8-5: Rapid Sketching for Better Design - Big Design Conference
 
Great Talks Start with Great Proposals: An IA Summit Virtual Webinar
Great Talks Start with Great Proposals: An IA Summit Virtual WebinarGreat Talks Start with Great Proposals: An IA Summit Virtual Webinar
Great Talks Start with Great Proposals: An IA Summit Virtual Webinar
 

Último

Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman MuscatAbortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
amitlee9823
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
tbatkhuu1
 
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts ServiceVVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
aroranaina404
 

Último (20)

call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
 
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfChapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
 
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
 
Q4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentationQ4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentation
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman MuscatAbortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
 
Case Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, PuneCase Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, Pune
 
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls AgencyHire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
 
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
 
Sweety Planet Packaging Design Process Book.pptx
Sweety Planet Packaging Design Process Book.pptxSweety Planet Packaging Design Process Book.pptx
Sweety Planet Packaging Design Process Book.pptx
 
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
 
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
 
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts ServiceVVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
 

From Muppets to Mastery - SXSW 2013