The document provides information about using ticketed fundraising events, both virtual and in-person, to engage supporters and raise funds for nonprofits. It discusses examples of different types of ticket events, strategies for creative events, and success stories from nonprofits that used the GiveSignup/RunSignup platform. The presentation encourages nonprofits to get started with their free ticketed event platform that integrates donations and has a flat 4% processing fee.
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We are Jake and Chris from
GiveSignup | RunSignup.
We’re here because we
want to help nonprofits
raise more with free
fundraising technology.
Hello!
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Agenda
● Welcome to GiveSignup | RunSignup
● Ticket Events in 2021
● Ticket Platform Demo
● Creative Ways to Engage Supporters
● Success Stories
● Getting Started for Free
● Q&A
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GiveSignup | RunSignup
● GiveSignup is built on the technology and business foundations of
RunSignup
● Best in class technology to elevate nonprofits’ revenue generation and
supporter engagement
● Purpose-built Fundraising Technology for Nonprofits
○ Event fundraising
○ Online giving
● 9,000+ Nonprofits are using GiveSignup today
Raise more. Save time. Easy!
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All-in-One Supporter
Engagement Platform
● Data on supporters of all
types
● Engage supporters with
new events, fundraising
campaigns and donation
opportunities
● Easily connect to other
platforms that your
nonprofit uses
● Your mission is always first
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Purpose-Built Ticketing
Platform for Nonprofits
● Customizable event websites branded
for your cause
● Sell more tickets with automated
rewards
● Integrated one-time and recurring
donations and donation discounts
● Easy data exports and financial reporting
● Free platform with a flat 4% processing
fee that you can opt to have donors
cover
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2021 In-Person
Ticket Events
Events are happening
Events are returning gradually. In-Person
ticket events that we’re seeing more of
include:
● Golf Tournaments
● Outdoor movie screenings
● Outdoor concerts
● BBQs
● Scavenger Hunts
● Limited capacity indoor gatherings
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Why Host an In-Person Ticket
Event
● Engage supporters NOW
● Maintain annual traditions
● Provide an opportunity for donations
● Provide a social(ish) experience for
your supporters
● Make up revenue shortfalls from
cancelled large events via multiple
smaller events
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2021 Virtual Ticket
Events
● Zoom Cocktail Classes
● Virtual Cooking Classes
● Virtual Book Club
● Virtual Speaker Series
● Virtual Trivia Night
● Virtual Art Class
● Virtual Site Tour
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Why Host a Virtual Ticket Event
● Engage supporters NOW
● Provide an opportunity for donations
● Expand your reach and introduce
your cause to new supporters
● Encourage family and friends from
across the country to join
● Raise money through low-overhead
event
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Consider Hybrid
for Your Ticket
Event
Hybrid Event Examples
A hybrid event is any fundraising event that
incorporates both in-person and virtual elements.
Examples include:
● A premier speaker with limited in-person tickets
as well as the ability to watch from home
● A gala with in-person attendees and local
participants who pick up their meal and dine at
home while watching a recorded version of the
night’s entertainment
● A conference with in-person attendees and a
stream-at-home option
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Features We’ll Cover
● Sell tickets
● Ticket groups to organize options
○ Enforce social distancing with time
slots
● Custom Questions
● Free, mobile-responsive event website with
your branding (not ours)
○ BYO URL
● Integrated one-time and recurring donations
○ Donation levels
● Easy access to ticket and financial reports
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Referral Rewards
● Your supporters are the most effective
advocates for your event.
● Incentivize referring friends & family by
rewarding with refunds.
● High threshold, high reward is most effective
● Most referrers will not reach the threshold
for a refund, but may still refer one or two
friends to your event
Refer 5
Friends
Get a $25 refund
on your ticket
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Social Sharing
● Social sharing pop-ups
show when you complete a
donation or registration on
any of your websites,
donation forms, and
fundraising campaigns. You
can customize the images
and text that your donors
see and share after making
a donation.
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Join Existing Communities
▷ Neighborhood groups, local clubs,
interest groups in your area, etc.
▷ Ideal for:
○ Events with a community focus and
community support
○ New and emerging events
▷ Pros:
○ Low overhead (no group moderation)
○ Create organic supporters and expand
your reach
▷ Con:
○ You don’t control the conversation: take
the time to get to know the group and
build support from within
Facebook Groups
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Ticket Event Example:
Epilepsy Foundation Gala at Home
▷ Strong calls to action
▷ Inclusive options to reach
more supporters
▷ Creates an experience,
event virtually
▷ Donations collected during
ticket purchase
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Ticket Event Example:
Cooking & Conversation Series with Ballard Food Bank
▷ Virtual experience with
known local chef
▷ Part of capital campaign
with goal to construct new
building
▷ Multiple dates/menu
options to include everyone
▷ Ingredients/wine included
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Ticket Event Example:
Taste The Town
▷ Creative take on food
festival
▷ Supports nonprofit partner
as well as local restaurants
▷ Flexible ticket groups for
safe pickup
▷ 61% of transactions added
donation!
28. Ticket Event Example: Epilepsy Foundation of Colorado
The Drive Golf Tournament
▷ Individual Golfer, Foursome,
and Sponsorship ticket
options
▷ Clear explanation of what is
included with each ticket
▷ Soft donation ask along
registration path
29. Ticket Event Example:
Carolina Jubilee
▷ Great looking cover page!
▷ Countdown to event date
▷ Weekend experience with
multiple ticket options
