F A M I L Y D E C I S I S O N I N O R A L H Y G I N E P R O D U C T Final

FAMILY ROLE IN DECISION MAKING OF ORAL HYGIENE PRODUCT PRESENTED BY: ANKUR CHHAJER (09) RAVIKANT PRASAD (34) RUPAK CHOUDHARY (10) SURAJ SINGH (48)

FLOW OF PRESENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHAT IS ORAL HYGIENE ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Market Map

[object Object],[object Object],[object Object],[object Object],Market Map Contd….

Major Players in Oral Hygiene Care

SmithKline Beecham consumer Healthcare

Anchor Health & Beauty Products

Use of other oral hygiene products

Buying behavior Habitual buying behavior Colgate, Pepsodent ,Close-up ,Meswak Dabur Red, Colgate Cibaca ,Babool Anchor ,Ajanta Dissonance-reducing behavior Few difference between brands Variety-seeking buying behavior Close-up Active Gel (red) with Vitamin Fluoride, lemon Mint , Milk Calcium Pepsodent Gumcare , 2 in 1 , complete 10 , whitening Complex buying Behavior Significance difference between brands Low involvement High involvement

Decision making process NEED RECOGNITION DO I REQUIRE ORAL CARE PRODUCT? WHY?

INFORMATION SEARCH ,[object Object],TOTAL SET COLGATE CLOSEUP PEPSODENT BABOOL ANCHOR AIM DABUR LAL ORAL-B HAPPYDENT PASS-PASS …… . CONSEDERD SET COLGATE PEPSODENT CLOSEUP DABURLAL ORAL-B HAPPYDENT PASS-PASS EVOKE SET COLGATE CLOSEUP DABURLAL ORAL-B HAPPYDENT

EVALUATION OF ALTERNATIVES ,[object Object]

PURCHASE DECISION ,[object Object],[object Object]

POSTPURCHASE ,[object Object],GET RID OF IT TEMPRORILY GET RID OF PARMANENTLY KEEP IT

Households ,[object Object],[object Object],[object Object]

Household Decision Making process Consumer (children) Purchaser (Parents) Influencer (Children) Information gatherer (Parents) Decision maker (Parents, Children) Comm. Targeted at children (Taste) Comm. Targeted at parents ( nutrition) e.g. For children’s products

Colgate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pepsodent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Close-Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

F A M I L Y D E C I S I S O N I N O R A L H Y G I N E P R O D U C T Final

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