1. Rural & Urban Communication Strategy Presentation by Ankur Chhajer - 09 Dhirendra Gupta - 19 Jainesh Shah - 42 Prashant Singh - 46 Mohit Thakkar - 57

2. Marketing Communications All strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used.

3. Advertising The game is getting the customer to buy your product or services, more often than that of your competitor. That was the underlining belief and it is the same today, only the means keep changing.

4. Rural – Definition Marketing Definition- Places beyond the point where a given brand's direct distribution coverage stops - areas where media is dark & grey (places where media is present but does not touch the audience).

5. Different Communication Strategy

11. Recent Urban Communication Strategy

12. Web Banners

13. Web Marketing

14. SMS Marketing

15. Retail Visibility

16. Public transport bus branding

17. Vehicle branding

18. Point of Sale Dislay

19. Venue Branding for Sport Event

20. Flag Poles

21. Drop Downs

22. Projections

23. Air Frames

24. Case Study – Urban Communication Mc Donald

27. Communication Strategy

30. Effect 48 % increase in Footfalls. 30 % increase in Sales.

31. Rural Specific Media

33. Folk Theatre CASE STUDY: Marico Industries Ltd launched the brand Parachute Uttam. Company had tied up with folk theatre group called Gram to penetrate in Rural Market. Nautanki U.P Maanch & Naacha M.P Tatra Gujarat Tamasha Maharashtra

34. Puppet Show Bengal, South Rod Puppets Orissa, A.P Kerala,Karnataka Shadow Puppets Rajasthan,T.N, Karnatka,Orissa and A.P String Puppets

39. Lifebuoy Case Study –Rural Communication

40. AIM Key communication elements: Education about presence of germs. Position: Lifebuoy- a germ kill soap.

41. Strategy Teams of two trained communicators traveled by public transport to deliver the message through innovative demonstrations, interactive visual stories, community events and promotional schemes.

42. Communication Strategy Awareness in Schools Demonstrations

43. Local Language Communication Wall Paintings

44. Results The campaign touched 86 million rural consumers . Registered a 30% increase in their awareness of germs. 20% increase in understanding the association of germs with diseases.

45. Case Study –Rural Communication HLL Shakti

46. HLL Shakti Self Help Groups (SHG’s) HLL Job Training & Support Armed With Micro financing Direct to Home Final Consumer

47. Mind Siege There is a lot of truth in these words, as concepts like USP, Brand Personality, Market share etc were the means to make customer and keep them for life. An average person is exposed about 600 advertisements per day!

51. Thank You