2. EVENTS
Events
National and international events with the aim of:
1) TRANSMIT THE BRAND AND ITS CONTENT
2) PROVIDE ASSISTANCE TO THE OPERATION OF SELL-OUT
With a view to constant coaching and active distribution partners, there
have been created support actions dedicated to different target trades.
GLOBAL EVENTS
LOCAL EVENTS
3. EVENTS
Events
GLOBAL EVENTS
The international sponsorship, thanks to the transversal communication,
GO&FUN allows to structure events capable of bouncing in all MEDIA CHANELS.
LOCAL EVENTS
The logic of the structured actions are part of the International FORMAT which are then
married within LOCAL, adapting them to local needs of partners and of B2B customers.
4. The itinerant event fits in to the circuit of the MotoGP,
following the world tour of the Team GO&FUN Honda Gresini.
The official moto of the Team is the LOCAL format GO&FUN Party,
will re-enter into the channels of GDO, HORECA and DISCOS.
GO&FUN party team
7. GO&FUN MOTO GP
GO&FUN Moto GP
The first GREEN ENERGY DRINK riding with the top teams.
GO&FUN enters at the top of MotoGP
with a sponsorship at the first level and the highest visibility.
19. GO&FUN Golf
CALENDAR STAGES:
MARCH 23 GOLF CLUB CASTLE CONTURBIA
APRIL 16 GOLF CLUB BATHS GALZIGNANO
MAY 1 RIVIERAGOLF SAINT JOHN MARIGNANO
JUNE 2 BRIANZA GOLF COUNTRY CLUB
JUNE 23 GOLF CLUB PUNTA ALA
OCTOBER 12 OLGIATA GOLF CLUB
NATIONAL FINAL:
OCTOBER 19 RIVIERAGOLF SAINT GIOVANNI IN MARIGNANO
GOLF
43. OUTDOOR
DISCO TOUR PARTY
SUMMER TOUR
WINTER TOUR
MOTOGP
PRESS
TV
RADIO
WEB
SOCIAL
2013 JAN FEB MAR APR MAY YUN JUL AUG SEP OCT NOV DIC
MEDIA AND MARKETING PLANNING 2013