This presentation explores the opportunities and challenges of creating a powerful blog and demonstrates how a blog can be an amazing resource for driving traffic, SEO, branding, and leads. The presentation was given by Daniel Russell (the Founder of Attentiv and the Digital Marketing Manager at Go Fish Digital) at the DMAW Digital Day 2015 event in Washington DC.

1. 280k visitors,
644 links
and an
LA Radio Show
Powerful
Blogging

2. • 67% of marketers say blogs
are the most effective method
of content marketing
Opportunity
Credit: Technorati

3. Credit: HubSpot
55%
NPR
35%
NY Times
Percent of social shares that
were sponsored content:

4. • 2.5 million blog posts daily
Challenge
Credit: Technorati, Parse.ly
• 3.2 days – the median
lifespan for content

5. 1. Test Channels
2. High Value Content
3. Amplify Opportunities
3 Focuses

6. 1. Test Channels

7. • Match target market with the
right social platforms
• Cultivate a “get the ball
rolling” base
• Test out different genres of
content

9. News
Guides
Funny
Stats

10. 2. High Value
Content

11. • Focus on your best channel
• Make content shareable or
“viral ready”
• Promote content on non-
social forums

15. 3. Amplify
Opportunities

16. • Assume people are bad at
promoting their content
• Apply your channel strategies
to outside content
• Make their message
shareable

17. v Our launch story was featured on the
front page

18. v Reporter contacted me offering to
cover Attentiv in the future

19. v We kept the ball rolling as long as we
could

20. - Test and pick the best channels
- High-value shareable content
- Amplify, keep the ball rolling
Takeaways

21. Daniel Russell
Email: contact@attentiv.com
Twitter: @dnlRussell