2. /what/
http://www.youtube.com/user/VivaNightsRussia#p/u/0/vQhyTWw23nI

3. /who/
designers:
DJ knife party and alexander smolkin
brothers, 28 years old

4. /product/

5. hats €30
t-shirt €65
/price/ knits €120 - €140
hoodies €95 - €150

6. /support/
VIVA party
the biggest and
most popular parties
amoung young people
in Northern Russia
http://www.youtube.com/user/VivaNightsRussia#p/u/4/-NQz4A_sNww

7. /target/
‣16 - 23 years old girls & boys
‣who go clubbing every week
‣who go on VIVA party
‣live with parents
‣active web 2.0 users

8. /message/
identify yourself/
wear must-have/

9. ‣to create image as must have garments in
this young ‘VIVA’ subculture
‣to help people identify each other wearing
this brand
‣to enter to the top 10 Saint-Petersburg young
designers to end of sept 2011
‣to create designer’s fan-club
/objectives/
‣to make this brand adorable

10. /media/
SOCIAL
TRADITIONAL
NETWORKS
‣personal pages of DJ Kto and DJ
Finn (icons of VIVA party)
www.vkontakte.ru & www.facebook.com
‣corporate website
‣official web-page CHICKEN SHIT
‘VIVA PARTY’ CONSPIRACY
www.vkontakte.ru
www.chickenshitclothes.com
‣official web-pages ‣corporate website
‘VIVA PARTY’ + VIVA PARTY
‘Chicken Shit www.vivaparty.ru
Conspiracy’
www.facebook.com
‣Look At Me website
www.lookatme.ru
‣most-known
CLUBBING ‣AFISHA magazine
BLOGGERS in Saint-
Petersburg
‘vivaparty.blogspot.com’
‘milkisgirls.blogspot.com’
‘vladlenapetrover.blogspot.com

11. /strategy/
renewing brand image
awareness
‣VIVA party dated to the ‣lookbook and video
openning summer season
with DJ steve aoki / ‣BTL video about CSC
jabjiks/ resident DJs designers for social
networks
‣all the DJs and iconic
person will be weared in ‣a r t i c l e i n A f i s h a
CSC t-shirts magazine
‣article + event via ‘Look
At Me’ website
increasing sales
http://vimeo.com/22477065

12. ‣VIVA party dated to the
openning summer season
what ‣Steve Aoki
‣Trendsetters weared in
Chicken Shit Conspiracy
‣Beach club in Saint-
Pe t e r s b u r g ‘ C h e r n o e
where More’ ; capacity
2’500 people
when 2nd Friday of June
10/06/2011
result
/event/ http://www.youtube.com/user/VivaNightsRussia#p/u/24/urgssNU25Ks

13. ksenia russu for (CSC)
/thank you for your attention/