Aviv manoach new is always better

•

0 recomendaciones•557 vistas

Barry Schwartz

A World of Fresh Results
Fresh results require a
fresh strategy.

Why?
Users want to get the
most relevant and recent
information.

Freshness Factors
Onsite:
• Adding new pages
• Updating existing
content

Offsite:
• Creating new links
• Changing linking pages

“Push” Strategy
Build:
• Updates around an
event schedule

Push:
• Updates for breaking
events

Start Today
Your users ask for it, you
need it. There is no point
delaying it.

Hit Refresh

Thank You!
Universal McCann Search Aviv Manoach
http://www.usearch.co.il/ http://www.manoach.org/
@searchmentation avivm@usearch.co.il
@icel

Recomendados

Managing your digital presence as a PRODUCT (project management isn't enough)David Hobbs Consulting

Click Digital Expo 2015 - From Google Adwords Remarketing To The Next LevelAlexei Kouleshov

Case Study: HIV Foundation Queensland CHEP by iFactoryiFactory Digital

Save your vacation rental business Rental Trader Inc

SFM 2014Klara Onallah

The Joys and Hardships of Adding Cloud Services to WordPressWP&UP

Smx2013 ari-nahmani-v3Barry Schwartz

Yehoshua coren event tracking smx israel 2012Barry Schwartz

Sharon aloni legal panelBarry Schwartz

Smx jerusalem 2012 mobile apps seo - shared onlineBarry Schwartz

Dan perach product listing ads setup for small business akaBarry Schwartz

Tal prihar-shittylinksBarry Schwartz

Dan perach clean sweep negative keyword method for avoiding unncessary clicksBarry Schwartz

Boykin link-building-after-penguinBarry Schwartz

Ofer dascalu link buying - smx jan 2012 v2.7Barry Schwartz

Integrated Marketing in the Digital EraSteve Drake

The Power of SEO: WeddingWire World - John LincolnJohn Lincoln

What Makes a Great Nonprofit Website? .pdfTechSoup

Marketing plan for a new app on google playstoreShweta Menon

Ian_M_Resume_062015Ian Coughlin

B2 B Inbound Marketing PackNat Evans

UX in and SEO World Erin Golden

White Paper beginning...Joe Kail

Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposalbasicspine

Social Media Post Management Proposal PowerPoint Presentation SlidesSlideTeam

PUBLISHING-AND-SUSTAINING-ICT-PROGECTS-FOR-SOCIAL-CHANGE-2.pptxKevinKregelCampollo1

Defining the Damn DataJen Matson

WordStream’s Live Q & A Series: COVID-19's Impact to Online Advertising Sessi...Internet Marketing Software - WordStream

6 Secrets to Boost Your Year-End Fundraising TechSoup

Renee Work Sample 2012reneejones

Más contenido relacionado

Destacado

Sharon aloni legal panelBarry Schwartz

Smx jerusalem 2012 mobile apps seo - shared onlineBarry Schwartz

Dan perach product listing ads setup for small business akaBarry Schwartz

Tal prihar-shittylinksBarry Schwartz

Dan perach clean sweep negative keyword method for avoiding unncessary clicksBarry Schwartz

Boykin link-building-after-penguinBarry Schwartz

Ofer dascalu link buying - smx jan 2012 v2.7Barry Schwartz

Destacado (7)

Sharon aloni legal panel

Smx jerusalem 2012 mobile apps seo - shared online

Dan perach product listing ads setup for small business aka

Tal prihar-shittylinks

Dan perach clean sweep negative keyword method for avoiding unncessary clicks

Boykin link-building-after-penguin

Ofer dascalu link buying - smx jan 2012 v2.7

Similar a Aviv manoach new is always better

Integrated Marketing in the Digital EraSteve Drake

The Power of SEO: WeddingWire World - John LincolnJohn Lincoln

What Makes a Great Nonprofit Website? .pdfTechSoup

Marketing plan for a new app on google playstoreShweta Menon

Ian_M_Resume_062015Ian Coughlin

B2 B Inbound Marketing PackNat Evans

UX in and SEO World Erin Golden

White Paper beginning...Joe Kail

Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposalbasicspine

Social Media Post Management Proposal PowerPoint Presentation SlidesSlideTeam

PUBLISHING-AND-SUSTAINING-ICT-PROGECTS-FOR-SOCIAL-CHANGE-2.pptxKevinKregelCampollo1

Defining the Damn DataJen Matson

WordStream’s Live Q & A Series: COVID-19's Impact to Online Advertising Sessi...Internet Marketing Software - WordStream

6 Secrets to Boost Your Year-End Fundraising TechSoup

Renee Work Sample 2012reneejones

How to leverage your website to achieve your organization's goals.pdfTechSoup

Generating Leads through B2B Content MarketingRacepoint Global

Mobile the new oxygen for events webinarCrowdCompass by Cvent

Value of DCCCMichael Turner

Plazabridge Group Overview and Case BriefsPlazaBridge Group

Similar a Aviv manoach new is always better (20)

Integrated Marketing in the Digital Era

The Power of SEO: WeddingWire World - John Lincoln

What Makes a Great Nonprofit Website? .pdf

Marketing plan for a new app on google playstore

Ian_M_Resume_062015

B2 B Inbound Marketing Pack

UX in and SEO World

White Paper beginning...

Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposal

Social Media Post Management Proposal PowerPoint Presentation Slides

PUBLISHING-AND-SUSTAINING-ICT-PROGECTS-FOR-SOCIAL-CHANGE-2.pptx

Defining the Damn Data

WordStream’s Live Q & A Series: COVID-19's Impact to Online Advertising Sessi...

6 Secrets to Boost Your Year-End Fundraising

Renee Work Sample 2012

How to leverage your website to achieve your organization's goals.pdf

Generating Leads through B2B Content Marketing

Mobile the new oxygen for events webinar

Value of DCCC

Plazabridge Group Overview and Case Briefs

Más de Barry Schwartz

What you need to know about seo for Rocks Digital Conference by Barry SchwartzBarry Schwartz

Search In 2013 for SMX Israel by Barry SchwartzBarry Schwartz

Predictive Search for SMX Israel By Barry SchwartzBarry Schwartz

App Store Optimization at SMX Israel by Aryeh AltshulBarry Schwartz

Bridging: Search Network & Display Ads by Yehoshaphat SchellekensBarry Schwartz

Barak hullman rank youtube videosBarry Schwartz

Akiva ben ezra smx israelBarry Schwartz

Video youtube-seo-optimisation-smx-2013-gilad sasson-nekudaBarry Schwartz

Mark ginsberg beyond kw research - smx israelBarry Schwartz

Yaniv navot-smx-2013Barry Schwartz

Ophir cohen web analytics attributionBarry Schwartz

Uri breitman-penguin-zooBarry Schwartz

Boykin panda-penguin-zooBarry Schwartz

Ross plotkin smx israel 2013 ross plotkin presentationBarry Schwartz

Ophir cohen media mix conceptsBarry Schwartz

Omri brill smx israel finalBarry Schwartz

Rank above smx israel 2013 - schema & rich snippetsBarry Schwartz

Intro to semantic webBarry Schwartz

Barak hullman schema wp toolsBarry Schwartz

Alex moss leveraging-ctr-rich-snippetsBarry Schwartz

Más de Barry Schwartz (20)

What you need to know about seo for Rocks Digital Conference by Barry Schwartz

Search In 2013 for SMX Israel by Barry Schwartz

Predictive Search for SMX Israel By Barry Schwartz

App Store Optimization at SMX Israel by Aryeh Altshul

Bridging: Search Network & Display Ads by Yehoshaphat Schellekens

Barak hullman rank youtube videos

Akiva ben ezra smx israel

Video youtube-seo-optimisation-smx-2013-gilad sasson-nekuda

Mark ginsberg beyond kw research - smx israel

Yaniv navot-smx-2013

Ophir cohen web analytics attribution

Uri breitman-penguin-zoo

Boykin panda-penguin-zoo

Ross plotkin smx israel 2013 ross plotkin presentation

Ophir cohen media mix concepts

Omri brill smx israel final

Rank above smx israel 2013 - schema & rich snippets

Intro to semantic web

Barak hullman schema wp tools

Alex moss leveraging-ctr-rich-snippets

Aviv manoach new is always better

1. New is Always Better SMX Israel 2012

2. A World of Fresh Results Fresh results require a fresh strategy.

3. Why? Users want to get the most relevant and recent information.

4. Freshness Factors Onsite: • Adding new pages • Updating existing content Offsite: • Creating new links • Changing linking pages

5. “Push” Strategy Build: • Updates around an event schedule Push: • Updates for breaking events

6. “Pull” Strategy Create: • Long term updating profile Plan: • Different tactics for different events

7. Start Today Your users ask for it, you need it. There is no point delaying it. Hit Refresh

8. Thank You! Universal McCann Search Aviv Manoach http://www.usearch.co.il/ http://www.manoach.org/ @searchmentation avivm@usearch.co.il @icel