1. Mobile SEO
Barry Schwartz
SMX Israel 2012

2. Is Mobile SEO Important?
• 3 Billion + Local Queries Per Month
• 2.2 Billion On Google
• 0.55 Billion On Yahoo
• 0.5 Billion On Bing
• A Billion Local-Mobile Queries Per Month
October 2011 : Greg Sterling

3. Is Mobile SEO Important?
• Compete: Local Search Up 27% Since 2010
• xAd: 32% Do 5+ LoMo Searches Per Month
• Google: 44% Holiday Searches Via Mobile
• IDC: More Mobile Than PC Users in 2015

4. Mobile Search Ads
• Mobile Search
Ad Spend Up
269% YoY
• Mobile Search
Ad Impressions
Up 317% YOY
IgniteOne January 2011

5. CTR For Mobile Ads
Marine Software January 2011

7. New With Google
• Googlebot-Mobile For Smart Phones
• Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1
like Mac OS X; en-us) AppleWebKit/532.9
(KHTML, like Gecko) Version/4.0.5 Mobile/
8B117 Safari/6531.22.7 (compatible;
Googlebot-Mobile/2.1; +http://
www.google.com/bot.html)

8. Mobile SEO Confusion
• Experts Offer Contradictory Advise
• Mobile Web Sites Confuse Webmasters
• Many Types Of Mobile: Nokia, iPhone, Tablet
• Google Offers Contradictory Advise

9. Google Mobile Advice
• Matt Cutts Jan ’10: Use Mobile URLs
• Mueller: June: One URL May Be Best
• Google Japan: Redirect Mobile Users
• Feb: Redirect Traditional Users Only
• March: Don’t Redirect Tablet Users

11. My Advice?
• Traditional Phones
• Smart Phones
• Tablet Devices

12. Traditional Phones
• Redirect To Unique URLs
• Uniquely Formatted Content
• WML, XHTML Basic, XHTML MP &
cHTML
• Mobile XML Sitemap

13. Smart Phones
• Detect Device Via UserAgent
• Same URL
• Same Content
• Format Design For Smart Phones
• Make Fast

14. Smart Phones
• Duplicate URLs with Same Content
• m.domain.com
• domain.mobi
• Unless Special Mobile Only Landing Pages

17. Tablet Devices
• Remove Flash
• Keep Exactly As Desktop Sites

18. Does It Matter?

21. Does It Matter?

22. Thank You
Barry Schwartz
SMX Israel 2012