1. Dare to Play Innovation!
Meet the World 2013
Outline June

2. DARE TO PLAY INNOVATION
IS A HANDS-ON LEARNING
EXPERIENCE THAT
EXPERIMENTS WITH HOW TO
THINK PLAYFULLY AND
STRETCH YOUR
IMAGINATION ABOUT WHAT
IS POSSIBLE.

3. Innovation and Playfulness
How to innovate is one of the central questions, and obviously there is
written a lot about it lately.
Incremental, disruptive, modular, discontinuous, radical, collaborative, e
tc. innovation. What you could say is that each kind of innovation asks
for a different approach, but one of the main aspects in dealing with
uncertainty and creativity is to approach it in a playfull way. Succesful
organisations like Apple, Google and Ideo have implemented Play in
their way of working, which makes them more creative and flexible then
most of their competitors. Even the worldfamous Project Management
Institute is talking about Improvisation. So how do you use something so
not professional like Play in your so serious organization?

4. “At IDEO, we believe in the power of play.
It is an essential part of our approach”
(IDEO CEO Tim Brown)

5. “Improvisation May Be the Key to
Successfully Managing Change”
(prof. Orlikowski, MIT)

6. “The next thing after Social Media is
Gamification”
(prof. Nicholson, Syracuse University)

7. “I found eBay boring, and am creating
a fun new one.”
(Brendan Smith, 28 year old CEO of the
unkonwn new startup Bizzulu)

8. Festival at Maitland’s Playground
The Meet The World event takes place at the new
Maitland’s Playground in Driebergen, and we’re going to
learn about Innovation and Playfulness by experimenting.
Like being at a festival you can explore new methods you
want to use like Applied
Improvisation, Gamification, Lego Serious
Play, Prototyping, etc. Find what you need, it’s all there! If
you’re bored, create something new!

9. There will be a seperate room for people who want to
talk about it (like why it’s never going to work, and that
it is really interesting to watch childeren play), and we
totally agree with them in there.

10. Building Blocks
• Meaningful Gamification
• Applied Improvisation
• Rapid Prototyping
• Serious Play
• …

11. Outcomes of the Day
• Becoming familiair with Playfulness (methods) in
Innovation.
– “I can work with this!”
• Getting insprired by new ways of thinking.
– “I didn’t think of that before!”
• Getting to know interesting people for your
innovation network.
– “Let’s work together tomorrow!”
• Having fun together!
– “I’m not going to forget this!”

12. Numbers Location
• Break even • Driebergen
• 150 participants • Maitland’s Playground
• Max. Maitland full • Blauwgedicht

13. Concept Program Outline: The
Innovation Game
During the day the participants will play in teams
the Innovation Game. With a Game we mean that…
• there will be a real business challenge to solve,
• everybody has to act and cheat where possible
(read: challenging existing rules),
• learning, adapting and creating take place
simultaneously,
• the outcome of the day will be possible solutions
for these challenges.

14. Flow-a-gram
Phase 2:
Phase 4:
Phase 1: exchange Phase 3:
Kick off Final
Diverge with other converge
results
teams

15. Morning (1 & 2)
When people come in there will a way to get them in the right mindset
and mood for the day. Alcoholic befferages and loud music will be (for
instance) profided, because we don’t want to wait for the fun to start.
There will be a central kick off where an inspirational Gameleader /
Speaker will explain what we’re going to do, and what could be
important things to be aware of. The participants will be defided in
teams and will be assisted by a facilitator to work on their team
challenge. The rest of the morning they will work on new ideas
(divergence) via different working methods (phase 1).

16. Lunch (3)
During the lunch (phase 2) teams can exchange
their experience and outcomes, to get to new
ideas and understandings. Helping each other is
key!

17. Afternoon (4 & 5)
• In the afternoon we’re going to focuss on how to get from
prototypes and ideas to concrete products or services (phase 3).
How do you facilitate this proces without people wanting to win this
innovation game because their Ego says so.
• We end the day with presenting the end results (phase 4) to the
owner of the busines challenge. And there will be a great connection
to these two dayparts and the New Years receptions that will take
place afterwards.

19. Atmosphere
We’re confinced that the atmosphere of the day
is really important. We like festivals, and most of
the time hate conferences. So our challenge is to
build a new festival with an interesting storyline,
and a kitchen hangout where you can find the
fun people having a break.

20. Draft
Be aware that this
paper is just a first
draft, and we need
you to make it
special!

21. Eat your own Dogfood
We believe that we get the best event if we
work with interesting and fun partners. Please
contact Team MTW to be part of this event!
Rutger Slump - r.slump@debaak.nl
Jelle Ganzeveld - j.ganzeveld@debaak.nl
Ralph Blom - r.blom@debaak.nl
Lindy van Santen- l.vansanten@debaak.nl

22. “Because we want to create a better and fun
future together”