4. 18:30 - Feestelijke opening Ondernemersaward 2015
18:35 - Verwelkoming door Bernard De Potter, Agentschap Ondernemen
& schepen Economie Paul Stockman
18:40 - Falen is geen taboe - Uitreiking award herstarter
door Bernard De Potter, Agentschap Ondernemen
18:50 - Outside the Box
door Siegert Dierickx & Philippe Vlaemminck, MultiMinds
19:00 - Uitreiking awards oud-studenten ondernemers
19:15 - Voorstelling 'Gebeten Ondernemers 2015‘
19:40 - Overpeinzing burgemeester Christoph D’Haese
19:45 - Uitreiking award ‘Meest gebeten Ondernemer 2015’ Aalst
door Kristof Braem ‘Meest gebeten Ondernemer 2014’
Programma
14. www.multiminds.
eu
What we do
OUR SERVICES
Measure
We integrate and segment web data with campaign, crm, sales and
other valuable sources. Next we analyze, predict and report the
data that really matters for your business.
Manage
We translate your business objectives into measurable KPIs. Select
the best data platform for your requirements, and implement
according the most efficient processes.
Monetize
Our monetization framework turns your data into insights to boost
your online performance. It is a continuous process of ROI
optimization on the short and the long term.
1
16. www.multiminds.
eu
Our AmbitionFROM DATA TO INSIGHT DRIVEN, FROM CONTEXT TO ACTION DRIVEN
2
Actions
with
Data
Data
with
Insight
Insight
with
Context
Context
With
Action
18. www.multiminds.
eu
Real Time & BatchDIFFERENT NEEDS AND SPEED (AND COSTS)
4
Real time
Enrichment Batch
Enrichment
raw
BI / DWH
Hadoop
Elasticsearch
Splunk
AWS
New session
300ms
CRM
CMS
Data
collect
or
Marketing
Technology
Vendors
Data
collect
or
Segmentation
engine
19. www.multiminds.
eu
Raw & EnrichedDIFFERENT NEEDS AND SPEED (AND COSTS)
4
Real time
Enrichment Batch
Enrichment
raw
BI / DWH
Hadoop
Elasticsearch
Splunk
AWS
New session
300ms
CRM
CMS
Data
collect
or
Marketing
Technology
Vendors
Data
collect
or
Segmentation
engine
Enriched
Live data
Enriched
Offline data
54. Stemprocedure
1 sms per GSM-nummer
Lijnen 2 minuten open!
Is uw favoriete kandidaat Sonja Moens: sms SON
Is uw favoriete kandidaat Jelle en Wouter: sms JEL
Is uw favoriete kandidaat Bartel Dewulf: sms BAR
Geen onderscheid hoofdletters of kleine letters
61. Prijzen
Prijs voor de ‘meest gebeten ondernemer’:
Belfius: Estate Planning t.w.v. 3500 EUR
Prijs voor alle winnende ondernemers:
Securex: business scan
Unizo: opleidingstraject Ondernemersforum t.w.v. 900 euro
Shine Blue: opleiding Digitale Marketing t.w.v. 500 euro
Prijs voor alle winnende en genomineerde ondernemers:
KPMG: ondernemingsscan
HoGent – Odisee: Cockney’s Gin (made in Aalst)
Prijs voor winnende studenten:
Les Copains: bon voor een avond uit
UNIZO: Boek ‘Ik word mijn eigen baas’
65. IN PRODUCTIE MET
Genomineerde ondernemers
Isabelle Tant
Bartel Dewulf
Jo Roovers
Ann Hanssens
Dirk Dessomville
Kristof Gabriëls
Jeroen Plattieau
Yves Snoeren
Peter Maertens
Wouter Danckaert
Jelle Vlassenbroeck
Vincent De Winter
Hans Jacobs
Manu Meert
Xavier Van Vaerenbergh
Joost De Smedt
Kurt Heerman
Sonja Moens
Karlina De Graeve
Bart Boterbergh
Ronny De Smedt
Jo De Bruyne
Karl Huylebroeck
Jens Van Mol
François Thoen
Inge Saeys
Sigrid De Roock
Steven Mannaert
Bernhard Schurtz
Oud-studenten ondernemers
Pieterjan Lemmens
Wim Van Damme
Herstarter
Ignace Wils
Customer reads an article on linkedin where your company is mentioned and clicks on the link to read more on the website.
Next he asks via twitter more info and reads also some cool feedback on Google+
On his way home from the office he goes to your website and targets the item he wants, reads all the product info. (doesn’t buy in the train)
At home, he fils his basket and pas for it.
Short time later, he receives a comfirmation mail on his tablet.
Once his item arrive, he post a picture of it on Facebook.
That’s the reality : different touchpoints, different channels, different locations, different devices : same customer.
Customer reads an article on linkedin where your company is mentioned and clicks on the link to read more on the website.
Next he asks via twitter more info and reads also some cool feedback on Google+
On his way home from the office he goes to your website and targets the item he wants, reads all the product info. (doesn’t buy in the train)
At home, he fils his basket and pas for it.
Short time later, he receives a comfirmation mail on his tablet.
Once his item arrive, he post a picture of it on Facebook.
That’s the reality : different touchpoints, different channels, different locations, different devices : same customer.
The word the most people like the best is their own name : personalising the website adds a layer of familiarity.
And creates confidence
When I worked at Sun the CEO : Scott Mc Nealy used to come over every x year, we could send in questions and when answering them he already had done (let done) some background research, so he ‘knew’ John Doe was a salesman etc.. John Doe performed better for weeks to come for the same salary only because he was named by Scott.
Hence the important of knowing your customer and personlize their visit.
Imaginge you can send all this data, RAW to a storage (eventually in the cloud) like AWS S3 buckets for example.
Then using Big-data techniques, Splunk, Hadoop, Elasticsearch etc.. Overnight gain knowledge and enrich your CRM out of it, and create new content in your CMS based on the info you just earned.
There is your link with your BI systems and Datawarehouse, based on that, the next visit of this person will be richer and more personalised then before.
Now image you want this REAL TIME, based on a click or his surfing behaviour you can interact IMMEDIATELY within the same session, how powerfull is that ?
That is possible with a real Time Segmentation engine.
Additionally, you can export enriched data to your datawarehouse to feed your CRM and import offline data into the Segmentation Engine to add additional elements.
That makes 2 complete tracks feeding each other with valueable insightes, both offline, online, both raw, segmented and real-time & batch.