eMarketing Strategy

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Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstev

b2b marketing content marketing b-to-b marketing database marketing b-to-b face to face marketing trade show marketing business-to-business marketing event marketing marketing metrics inbound marketing data strategy analytics contentstrategy buying process stage content repurposing content audit. buying process buying circle multi-channel marketing social media sales funnel relationship marketing internet marketing campaign roi lead nurturing lead qualification lead generation segmentation variables segmentation data hygiene compiled lists lists response lists prospecting data best practices integrated marketing communications direct marketing social media marketing

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